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Debra KaufmanApril 18, 2018
NAGRA, the digital TV division of the digital content and protection Kudelski Group, just debuted a partnership with ETC@USC to conduct a data science study — dubbed Fandom Genomics — for its newly launched myCinema platform. Debuted at CinemaCon 2018, myCinema is a broadband-based in-theater platform that providers a large catalog of alternative content titles to theater chains of all sizes and in any location, and is intended to help exhibitors reclaim the theater’s position as the social center of the community. Continue reading ETC and NAGRA Partner on Fandom Genomics for myCinema
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Debra KaufmanApril 16, 2018
In a keynote address at NAB in Las Vegas, ETC data & analytics project director Yves Bergquist described how the changing economics of media audiences require new measurement methods and metrics. For the first time, he said, the media and entertainment industry can leverage behavioral psychology, computational neuroscience and machine learning to understand the deep cognitive relationship between audiences and content. He pointed to director Alfred Hitchcock’s prescient statement that, “Creation is based on an exact science of audience reactions.” Continue reading NAB 2018: ETC Keynote on the Audience Genomics Revolution
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Debra KaufmanApril 12, 2018
A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions
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Debra KaufmanApril 11, 2018
Do Androids dream of making movies? That was the provocative question posed in a conversation at the Future of Cinema conference track at NAB. Universal Pictures head of creative technologies Annie Chang led a discussion with ETC@USC data scientist Yves Bergquist, who is also chief executive of the AI firm Novamente, and IBM Watson Media senior product manager David Kulczar. Bergquist began with the definition of AI: “the design of optimal behavior of agents in known or unknown computable environments.” Continue reading NAB 2018: Potential Impact of AI on Storytelling, Moviemaking
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Debra KaufmanApril 10, 2018
Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that. Continue reading NAB 2018: Immersive Media & Location-Based Entertainment
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Debra KaufmanApril 10, 2018
Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation
ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas
ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas
The ETC’s Philip Lelyveld was one of five subject matter experts invited to speak before the European Union’s “Preserving Democracy in the Digital Age” hearing at the European Political Strategy Centre in Brussels on February 22, 2018. The EU is working to understand and deal with the problem of ‘fake news’ and Russian interference in democratic processes in Europe. This one-day event is part of an ongoing multi-organization effort within the EU. Lelyveld was invited to present a ‘Hollywood’ perspective. Continue reading EU Hearing Explores Preserving Democracy in the Digital Age
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Debra KaufmanFebruary 22, 2018
At the HPA Tech Retreat Wednesday breakfast roundtables, program director Yves Bergquist led a discussion on the work he is doing at ETC on storytelling and artificial intelligence. “We’re doing a lot of research around how to create a more semantic understanding of narrative structures and create a machine-readable understanding of storytelling,” he explained. HPA Tech Retreat regular Jim Burger, an attorney who sat at the table, engaged in a conversation with Bergquist about the copyright infringement potential of AI and storytelling. Continue reading HPA 2018: Imagining the Future of AI and Storytelling in Media
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ETCentricFebruary 14, 2018
Yves Bergquist, project director data & analytics at ETC@USC, will deliver the TR-X keynote at next week’s HPA Tech Retreat and debut ETC’s AI primer for media and entertainment. The HPA Tech Retreat (February 19-23) will take place at the JW Marriott in Palm Desert, California. The TR-X Seminar (February 19, 1:00-5:15 pm), held in conjunction with the HPA Tech Retreat, will explore AI and machine learning in the M&E ecosystem. Panels will address real world AI case studies, partnering with AI in the creative process, marketing, research and more. Registration info is available online. Continue reading ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer
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the Editorial StaffDecember 22, 2017
Unless there is breaking news, ETCentric and The Daily News Brief will not publish during the upcoming holiday break. We wish you and your families a very happy holiday season. Our team is currently gearing up for CES 2018 in Las Vegas and will be back in January with the latest in entertainment technology news. Continue reading Happy Holidays: ETCentric to Return for CES in the New Year
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ETCentricDecember 19, 2017
The Consumer Technology Association is expecting more than 4,000 companies to showcase exciting new products, services and technologies at CES 2018 next month in Las Vegas. Our audience should be particularly interested in C Space at CES, which examines “disruptive trends and how they are going to change the future of brand marketing and entertainment.” For those interested in attending CES January 9-12, CTA is offering the ETCentric community free Exhibits Plus passes. Use the discount code ETC2018 when registering (offer expires 12/22). Continue reading Entertainment Meets Technology at CES 2018: Discount Code
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Don LevyDecember 6, 2017
ETC@USC’s coverage of CES 2018 (formerly the International Consumer Electronics Show) is underway as ETCentric begins its series of preview stories. Between now and the start of CES on January 9 in Las Vegas, our team will explore emerging trends and technologies with a focus on how these innovations may impact or influence media and entertainment. Even with more than 3,900 companies filling 2.5 million square feet with new products, services and technologies that span every industry, we’ve identified three broad segments that will help us organize our coverage: Input, Throughput and Output. Continue reading ETCentric Begins CES Coverage with Advance Sector Reports
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Yves BergquistDecember 1, 2017
Two things you may be tired of hearing about by now: AI and blockchain. However, we would be remiss if we didn’t mention a unique and ambitious project marrying the two to challenge the power of the giants of the AI Age. SingularityNET is a blockchain-powered “Internet of AI” where AI and machine learning applications can be created, combined, and “rented” to solve problems as part of a decentralized marketplace powered by blockchain. This blog post from one of the founders of SingularityNET digs deeper, but it’s a BYOGS (“bring your own grain of salt”) kind of party. Continue reading SingularityNET: Where Artificial Intelligence Meets Blockchain