HPA Tech Retreat: ETC Outlines Adaptive Production Projects

ETC’s director of adaptive production Seth Levenson described the USC think tank’s array of projects under this umbrella, which include archiving, blockchain, and visual effects standards. The working group on archiving, co-chaired by Paramount Pictures senior vice president asset management Andrea Kalas, is developing best practices for cloud preservation. Levenson pointed to the white paper on “Guidelines for Digital Audio-Visual Assets in the Cloud,” which in part focused on fixity, or getting out the same assets that were uploaded. Continue reading HPA Tech Retreat: ETC Outlines Adaptive Production Projects

HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

A half-day program focusing on the principles detailed in MovieLabs 2030 Vision white paper began with a look at the future of cloud fundamentals and workflows in the cloud. The conversation, moderated by ETC’s cloud lead Erik Weaver, featured representatives from cloud-native companies such as Cloudian and RStor as well as veterans in the storage arena Spectra Logic, StorageDNA and Quantum. Weaver asked the participants to detail the biggest hurdles to the widespread evolution to cloud-based solutions. Continue reading HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

HPA Tech Retreat: ETC Immersive Media Challenge Explained

ETC’s immersive media head Phil Lelyveld presented a session describing the organization’s third Immersive Media Challenge — this one with a 5G twist. “The challenge is to ask students and recent graduates to come up with an idea for an engaging experience that is impossible to build now that should be possible to build in three to five years,” he said. “It’s not a hackathon. If you can build it in three to five years, you should probably start building it now. If it’s longer than five years, it’s Fantasyland.” Continue reading HPA Tech Retreat: ETC Immersive Media Challenge Explained

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

CES 2020: Wooptix Creates 3D Images From a Single Lens

Wooptix approaches the problem of light-field image capture in an interesting way. Using a single camera lens, they capture the same image at multiple depth-of-field settings. They then assemble a 3D version of the captured image by identifying and grabbing the areas of each depth-of-field image that are in focus. The result is a clear, if slightly flat and layered, 3D image with some degree of parallax. The company’s tech could have multiple applications. Continue reading CES 2020: Wooptix Creates 3D Images From a Single Lens

ETC’s Latest Quarterly Newsletter Is Now Available Online

The Entertainment Technology Center’s newsletter covering new and ongoing projects over the course of the past fall quarter is now online. Among the key announcements: finalists are revealed for ETC’s Fall Immersive Media Challenge; coverage of ETC’s video series from its 5th annual virtual conference, vETC; an update on the Adaptive Production project, whose Archiving and Blockchain subcommittees published white papers on fixity and Consortium Shared Identity, respectively; highlights of ETCentric journalist Debra Kaufman’s reception of an ICG award; director of immersive media Phil Lelyveld’s interview at the Canadian Film Centre; a feature of new member company RWS Moravia; following up with a USC and ETC alumnus, Universal Pictures’ Lindsey Townley; and the announcement of a new USC School of Cinematic Arts course, “Hacking for Hollywood,” involving ETC CEO Ken Williams. Continue reading ETC’s Latest Quarterly Newsletter Is Now Available Online

ETC Digital Town Square Explores the Impact of 5G on M&E

On December 10, the Entertainment Technology Center at USC will hold a symposium on “5G: Planning and Piloting First M&E Services.” Digital Town Square producer Rochelle Winters said the event will highlight 5G’s transformative potential, the first tests and trials of 5G-enabled enhancements such as AR overlays and immersive content, the benefits of edge computing, and the build-out of private and site-specific 5G networks. The symposium will also look into the future of 5G capture, content and services. Continue reading ETC Digital Town Square Explores the Impact of 5G on M&E

ETC@USC Gears Up For January’s CES 2020 in Las Vegas

When CES 2020 opens on January 7 in Las Vegas, it is almost certain that entertainment will be taking center stage. Where emerging technologies have disrupted media and entertainment on a rollercoaster of change for the past few decades, today’s M&E companies are harnessing technologies, driving innovation, and emerging as disruptors themselves. The days of entertainment as a CES sideshow and a way to light up screens to sell TVs are over. Our team of reporters will be at CES again this year covering the latest news from keynote addresses, product demos and related events. Continue reading ETC@USC Gears Up For January’s CES 2020 in Las Vegas

ETC Digital Town Square Explores the Impact of 5G on M&E

On December 10, the Entertainment Technology Center at USC will hold a symposium on “5G: Planning and Piloting First M&E Services.” Digital Town Square producer Rochelle Winters said the event will highlight 5G’s transformative potential, the first tests and trials of 5G-enabled enhancements such as AR overlays and immersive content, the benefits of edge computing, and the build-out of private and site-specific 5G networks. The symposium will also look into the future of 5G capture, content and services. Continue reading ETC Digital Town Square Explores the Impact of 5G on M&E

Holoride, Ford, Universal Partner for In-Car VR Experience

Tech startup holoride has teamed with Ford Motor Company and Universal Pictures to create an immersive VR experience called “Universal Monsters Presents Bride of Frankenstein holoride.” The complimentary ride is being offered during select dates from October 14 to November 9 at Universal CityWalk Hollywood. “They are rolling it out at the theme park, but it could be featured anywhere because it is GPS-based,” explained ETC’s Phil Lelyveld, who recently previewed the ride with colleague George Gerba. “It adjusts to the location and the route. So it could be a touring experience, could be offered at store openings, etc.” Continue reading Holoride, Ford, Universal Partner for In-Car VR Experience

ETC Publishes White Paper on Consortium Shared Identity

Led jointly by ETC’s Seth Levenson and Cisco’s Randy Zhang, the Adaptive Production’s Blockchain working group at the Entertainment Technology Center is tackling issues regarding identity and onboarding/offboarding workflow within the entertainment industry. The working group examined the numerous inefficiencies and inconsistencies of production staffing. From temporary contracts to the inconsistent methods of bringing members on and off productions, a great deal of efficiency, legitimacy, and security is lost. The group’s technical white paper, Consortium Shared Identity (CSI) over an Enterprise Blockchain, presents solutions and lays the groundwork for a potential proof of concept down the line. Continue reading ETC Publishes White Paper on Consortium Shared Identity

Page 1 of 1212345678910...»