Hollywood Technology Execs Gather at Annual ETC Dinner

The Entertainment Technology Center @ the University of Southern California (ETC) held its 8th annual Studio Technology Leaders Dinner this week, which coincided with the 26th anniversary of ETC’s founding. Executive director & CEO Ken Williams noted that the event, which was underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, would honor industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and feature a panel to examine some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Continue reading Hollywood Technology Execs Gather at Annual ETC Dinner

Universal’s Michael Wise Named Chair of ETC@USC Board

At its annual Studio Technology Leaders Dinner last night, The Entertainment Technology Center @ the University of Southern California (ETC) announced that Universal Filmed Entertainment Group CTO Michael Wise has been named the new chairman of ETC’s executive board of directors. ETC executive director & CEO Ken Williams opened the evening by introducing and congratulating Wise on his new leadership position on the board. Williams also took a moment to thank the outgoing chair and former CTO of 20th Century Fox Film Corporation, Hanno Basse, who has served as ETC’s executive board chair since December 2016. Continue reading Universal’s Michael Wise Named Chair of ETC@USC Board

Production in the Cloud Growing, But Still Poses Challenges

Western Digital global director of M&E marketing Erik Weaver introduced production in the cloud by relaying his experiences producing “Wonder Buffalo” at USC’s Entertainment Technology Center. The production included volumetric capture and photogrammetry in a VR pipeline in a cloud-based workflow, including the C4 identification system to track assets. During a panel this week at NAB 2019, Equinix, Google and Wasabi execs described their cloud-based solutions, and a client from Technicolor described the pitfalls of a cloud service. Continue reading Production in the Cloud Growing, But Still Poses Challenges

Quantum Computing Era Approaches as Moore’s Law Ends

Quantum computing is coming and it’s safe to say that only a handful of people know what it is. At NAB 2019, USC Viterbi School of Engineering Ph.D. candidate Bibek Pokharel did an excellent job of breaking down the basics. First, according to quantum computer scientists, all the computers we have used thus far are “classical computers.” Although IBM, Intel, Google, Microsoft, Rigetti and D-Wave have built quantum computers, the task is so incredibly complex that you won’t be able to purchase one at Best Buy. Continue reading Quantum Computing Era Approaches as Moore’s Law Ends

Experts Examine Ethical Implications of Artificial Intelligence

IEEE Ethically Aligned Design outreach committee co-chair Maya Zuckerman presided over an NAB 2019 panel examining the thorny issues surrounding ethics and artificial intelligence. With Augmented Leadership Institute chief executive Sari Stenfors and Corto chief executive Yves Bergquist, who is lead of AI and neuroscience at USC’s Entertainment Technology Center, the consensus was there is too much focus on AI creating dystopian outcomes. In fact, Stenfors strongly believes AI can contribute to a utopian society. Continue reading Experts Examine Ethical Implications of Artificial Intelligence

New Distribution, Preservation Standards for the Digital Age

A modern laptop contains 251 technical interoperability standards, said Erik Weaver, global director of M&E market development at Western Digital. He added that only 20 of them come from Microsoft. The proliferation of standards in a digital era — and the need for interoperability between them — was the topic of a NAB 2019 Birds of a Feather discussion including representatives from five different groups involved with creating and redefining relevant standards: ASC, ETC, MESA, MovieLabs and CineCert. Continue reading New Distribution, Preservation Standards for the Digital Age

A Deep Dive into Media & Entertainment in China and India

China and India are the world’s most populous nations. Although most people in the industry know at least a bit about media & entertainment in these countries, an NAB 2019 panel brought in two native experts to paint a fuller, more realistic and even surprising picture. A discussion moderated by Corto founder/chief executive and ETC project lead Yves Bergquist brought together two leading experts: Whistling Woods’ Chaitanya Chinchlikar from India and Dr. Charles Lee from China, both of whom gave in-depth presentations. Continue reading A Deep Dive into Media & Entertainment in China and India

Impact of Multiplayer Games on Entertainment and Cinema

At a panel during this year’s NAB Show, Unity Technologies head of cinematics Adam Myhill reported that video game revenue has topped movie revenue for the last two years. “The top 25 IPs in the world are games now, and some of them are worth $10 billion, which is staggering,” he said. “On a quarterly basis, more people play Unity games than watch TV. Games reach three billion people, and the world’s population is a little more than twice that.” The point was, with such massive scale, games are bound to influence movies and other entertainment. Continue reading Impact of Multiplayer Games on Entertainment and Cinema

How AI & Machine Learning Tools Could Benefit Filmmaking

Before an NAB 2019 panel discussion on machine learning and artificial intelligence in filmmaking began, Corto chief executive Yves Bergquist wanted to make one thing clear. “AI and machine learning are used interchangeably,” said Bergquist, who also leads research in AI and neurosciences at USC’s Entertainment Technology Center. “But they are not. Machine learning is a property of AI. The ML app will have opinions about the data, but AI will use ML to have agency over that data and take action.” Bergquist asked the panel how filmmakers can leverage ML and AI to create optimization and efficiencies as well as better artistic content. Continue reading How AI & Machine Learning Tools Could Benefit Filmmaking

NAB Panel to Cover Digital Deliverable & Archive Standards

The move to digital has created major challenges for content creators and owners. As part of the Birds of a Feather program at the NAB Show in Las Vegas next week, Erik Weaver of HGST and an all-star panel representing key industry working groups will discuss “Redefining Deliverable and Preservation Standards for Digital Times.” The panel is scheduled for Monday, April 8, 12:00-1:00 pm in N243. Guests will include Jesse Korosi of SIM Digital, Mary Yurkovic of MESA, Seth Levenson of The Entertainment Technology Center@USC, John Hurst of CineCert, and Craig Seidel of MovieLabs. Continue reading NAB Panel to Cover Digital Deliverable & Archive Standards

ETC at NAB: Archiving, The Cloud and Quantum Computing

Adaptive production and artificial intelligence will be front and center for The Entertainment Technology Center@USC during the NAB Show in Las Vegas on Wednesday, April 10th in North Hall 257. As part of the NXT Tech Symposium, three sessions programmed by ETC’s adaptive production director, Seth Levenson will discuss current state, findings and perspectives. Panel discussions will examine preservation in the cloud, production in the cloud, and quantum computing as they relate to Media & Entertainment. Continue reading ETC at NAB: Archiving, The Cloud and Quantum Computing

5G Discussion is Focus of ETC’s Next Digital Town Square

The Entertainment Technology Center at USC will host a half-day forum on 5G as the next wave of media transformation. The symposium will take place on March 28, 1:00-5:30 pm in downtown Los Angeles. The advent of 5G is poised to transform the entertainment supply chain, various workflows, Hollywood enterprise relationships, and the very nature of content itself. The forum will offer panels and presentations that explore the 5G system; its transformative prospect for content creation, distribution and consumption; the potential for new types of live and immersive content; and how these transitions may disrupt traditional Hollywood business models. Continue reading 5G Discussion is Focus of ETC’s Next Digital Town Square

5G Networks Will Impact the Media & Entertainment Industry

Download a movie in six seconds. Watch more immersive sports broadcasts. Enjoy sophisticated game play with only a few milliseconds of latency. Smart movie theater, smart home, smart car, smart personal devices … all will be connected by the new 5G networks, claim the experts. Qualcomm’s chief legal officer Donald Rosenberg told the World Economic Forum that, “we’re on the verge of a new age of interconnectedness, when the daily lives of people across the planet will be more closely intertwined than ever.” Continue reading 5G Networks Will Impact the Media & Entertainment Industry

HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

Western Digital global head of M&E/telco strategy Erik Weaver led a discussion among three other experts about where the media and entertainment industry is today with its slow-burn adoption of the cloud in production and post. Avid chief technology officer Tim Claman; Google Cloud global lead, entertainment industry solutions, Buzz Hays; and Microsoft global technology strategist Marco Rota described their perspectives and activities related to the various ways that media and entertainment companies have embraced the cloud. Continue reading HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

ETC@USC Publishes Coverage and Analysis of CES 2019

The Entertainment Technology Center’s team of journalists and analysts reported live from CES 2019 in Las Vegas last month. Our extensive post show analysis — which includes video reports, keynote and panel overviews, and coverage of trends regarding products and services that will impact media & entertainment — is now available online. This year’s report examines key areas such as 5G technology, emergence of the Data Age, introduction of commercial quantum computing, advances in cloud computing, artificial intelligence, machine learning, AR/VR, smart homes, digital assistants, robotics, and an array of CE products and services related to these growing sectors. Continue reading ETC@USC Publishes Coverage and Analysis of CES 2019

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