Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Alibaba has reportedly invested $10 million in Ouya, maker of the miniature game console that raised an impressive $1 million in just over 8 hours after launching on Kickstarter. Despite a successful crowdfunding campaign, Ouya has struggled to gain traction in a gaming market dominated by Microsoft, Sony and others. Alibaba already makes its own set-top box, so it appears that the company’s interest in Ouya is geared towards incorporating the game maker’s software and library of games.  Continue reading Ouya Secures $10M Investment from E-Commerce Giant Alibaba

The new invite-only social network “This” lets users share one link per day of a stand-out Internet post, such as a compelling article or a podcast episode or a video. Rather than inundating the community with a flood of posts (a common model of other social networks), users on This only get the best-of-the-best on the Web. As a result, tech types and news junkies are clamoring for an invite. The new social network is a project of Atlantic Media and Andrew Golis. It is less than three months old and currently has about 4,500 users. Continue reading “This” Social Network Takes New Approach to Selective Sharing

Magic Leap, the startup that raised $542 million in a funding round led by Google, has filed a patent for “cinematic reality,” in which users will get access to the company’s augmented reality tech through a headset and belt pack. Magic Leap’s system stores content in the cloud, and any augmented reality content can be configured to fit in with the user’s physical environment. The patent lists interesting possible uses for the technology, from grocery shopping and home decor to surgery and hospital stays. Continue reading Magic Leap Patent Reveals Possibilities for Augmented Reality

With the rise of new headsets promising unique augmented and virtual reality experiences, many are anxiously awaiting the first killer product, while others are wondering how we will produce the compelling content — movies, games and other experiences — that will make the technology worthwhile to the public. ARKAMYS is a company that specializes in automotive audio, but at CES this year it is demonstrating how its tech can be used to create a 360-degree experience in which the user steps inside another’s perspective. Continue reading ARKAMYS Demonstrates 360-Degree Audio-Visual Experience

Multiscreen video software company SeaChange International has acquired TV social media toolmaker Timeline Labs for $22 million in cash and shares, with additional stock payouts possible based on performance. Timeline’s software collects content on social media that targets a specific region, and allows broadcast or online clients to quickly and easily curate and display the stories via a localized video service. Clients have used the service to develop content based on local sports, news and entertainment. Continue reading SeaChange International Picks Up Timeline Labs in $22M Deal

Reddit, the self-proclaimed “front page of the Internet,” wants to give something back to its millions of active contributors. In a blog post Friday, Reddit announced its plans to distribute 10 percent of its equity in the form of ‘reddit notes’ to approximately 950,000 users in the fall of 2015. The ‘currency’ can be used to tip, donate, or trade on the Reddit site, although specifics are still being worked out. Reddit plans to use a random lottery for distributing reddit notes to active user accounts. Continue reading Reddit to Thank Active Community Members with Equity Share

With its Android Auto software arriving in 2015, Google is already focusing on its next project, one that would allow drivers to make use of Android in their cars without a smartphone. As of now, the use of smartphone auto tech, including Android Auto, requires the presence of a smartphone inside the vehicle. For Google, part of the challenge moving forward will be in convincing automakers to adopt software that would potentially be an integral part of a car’s brand identity. Continue reading Google Developing a Standalone Android System for Vehicles

A project called “Maui” being developed internally at HBO to launch the company’s standalone streaming video service next year has been terminated. Instead, HBO has opted to outsource the development of its service to MLB Advanced Media, a company with experience in streaming media technology. As a result of Maui’s cancellation, HBO has also parted ways with its chief technology officer, Otto Berkes, who had been with the company since 2012 and oversaw the project.  Continue reading HBO Outsources its Streaming Tech Development to MLBAM

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects

Deezer, one of the most comprehensive music streaming services, operates in more than 180 countries with an active user base of around 16 million. Deezer has yet to launch in the U.S., but its arrival is expected soon. When it does, the streaming service will feature podcast support, now that Deezer has acquired podcast and talk radio platform Stitcher, which currently carries 35,000+ shows from ABC News, AP Radio, BBC, CBS Sports, KROQ, MSNBC, NPR, PBS, TED, WNYC and many others. Continue reading Deezer Plans to Add Podcast Support with Stitcher Acquisition

Maker of the popular iHeartRadio app, Clear Channel Communications, will rename itself iHeartMedia as it moves further towards digital media following the success of its radio streaming efforts. The iHeartRadio Network, which includes the websites of Clear Channel’s broadcast stations like KIIS in Los Angeles, attracts 97 million visitors per month. The company also sponsors the iHeartRadio Music Festival featuring some of the biggest Top 40 artists in the nation. Continue reading Clear Channel Emphasizes Digital with iHeartMedia Rebranding

Millennials have more smartphones than any other age group in the U.S., currently at 85 percent. Statistics show that nearly 43 percent of these users opt for iPhones while 52 percent prefer Android devices. The choice to use Android is based on cost rather than software or hardware. Millennials spend 37 hours per month on their phones, most commonly engaged with social networking, entertainment and messaging. Users 25 to 44 use the most apps, an important statistic for developers. Continue reading Millennials Represent the Largest Number of Smartphone Users

Belgian 3D vision company SoftKinetic believes the future will include using hand and finger gestures to operate some of your car’s controls, such as the navigation system, radio volume, and air conditioning. SoftKinetic’s system works by mounting a camera with radar-like technology that can recognize the slightest hand gestures, even in complete darkness. With the help of Delphi Automotive, SoftKinetic is hoping to get its product in a production vehicle later this year. Continue reading Operating a Car’s Air Conditioning With the Wave of a Finger

The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults