Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

The Walt Disney Company’s Marvel Entertainment inked a deal with SiriusXM to create exclusive podcasts for the latter’s satellite radio and streaming services, including Pandora. This is SiriusXM’s first major effort in podcasting and is also an attempt to attract more listeners. The deal comes at a time that many media companies are taking their first steps into podcasting. Disney has also focused on expanding Marvel out of big movie theaters and into broadcast television and its Disney+ streaming service. Continue reading Marvel to Create Exclusive Podcasts for SiriusXM, Pandora

Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

Survey Finds That Podcast Listening Continues U.S. Growth

Edison Research and Triton Digital just published the results of their latest annual survey, noting that the number of podcast listeners is on the rise. According to the 2019 edition of “The Infinite Dial,” more than half of U.S. consumers have listened to a podcast, while almost one out of three now listen to at least one podcast per month (up from one in four the previous year). “That’s the biggest growth we’ve seen, and we’ve been covering podcasts since 2006,” said Tom Webster of Edison Research. Interestingly, the survey found that consumers over age 55 are warming to podcasts. Continue reading Survey Finds That Podcast Listening Continues U.S. Growth

Amazon and Alexa Devices Have a Lucrative Holiday Season

This holiday season has shown that U.S. consumer confidence is high despite the volatile stock market. Amazon reported record-breaking revenue and noted that “tens of millions of people worldwide” registered for the company’s Prime service, many enticed by free two-day shipping. During the holiday, Amazon stated, more than one billion items were shipped via Prime. According to Amazon, year over year, that included millions more Alexa-enabled devices like the Echo, Echo Dot, Fire TV Stick 4K, and Alexa Voice Remote. Continue reading Amazon and Alexa Devices Have a Lucrative Holiday Season

Pandora and Spotify Bring Streaming Experience to Podcasts

Podcasting is growing popular among a younger demographic, and now Pandora and Spotify are leveraging their music streaming experience in an effort to engage those listeners. The main challenge with podcasting is discoverability. Pandora Media chief executive Roger Lynch characterizes podcast discovery as “the Stone Age” compared to music discovery. He believes that the company can bring people in to listen to a podcast and keep them on the platform with music. Neither company revealed details of its podcast businesses. Continue reading Pandora and Spotify Bring Streaming Experience to Podcasts

Public Radio Distributors to Merge in Push for More Podcasts

PRX and PRI, two of the four U.S. national distributors of programming for public radio stations, are merging to gain more leverage in the podcast/other digital formats marketplace. National Public Radio and American Public Media, the other two distributors, are much larger. PRI (Public Radio International), founded in 1983, produces programs such as “The World” and “The Takeaway” for 700 public radio stations. PRX (Public Radio Exchange) started in audio distribution but now focuses on podcasts. Continue reading Public Radio Distributors to Merge in Push for More Podcasts

Report: About 16 Percent of Americans Own Smart Speakers

NPR and Edison Research released a report this week indicating that about one in six Americans (39 million people) now own a smart speaker, up 128 percent from last January. “Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product,” reports TechCrunch. Amazon and Google promoted their devices heavily and cut prices during the holiday shopping season. “The Echo Dot became a top seller across its site and by manufacturers through the Black Friday weekend.” Continue reading Report: About 16 Percent of Americans Own Smart Speakers

Spotify Turns to Podcasts to Expand Content, Boost Ad Sales

Spotify has inked an agreement to promote podcasts in its app and on bus ads, in exchange for the hosts of those podcasts publicizing Spotify on social media and during their shows. “Reply All,” “Pod Save America” and “The Bill Simmons Podcast,” which cover a range of topics from sports to politics, are the three podcasts that have signed on. With this agreement, Spotify is experimenting with putting resources into programming other than music. Apple currently is the leader in podcast subscriptions. Continue reading Spotify Turns to Podcasts to Expand Content, Boost Ad Sales

Podcast Companies Try Out Subscription Model to Replace Ads

Some podcasts are experimenting with paid subscriptions rather than advertising as the way to generate revenue. Swedish-based podcast app and ad network Acast unveiled a service, Acast+, to enable that, taking a share of the revenue for letting podcast creators set their own prices and sell content directly to listeners without ads. Although current podcasts use the platform to hawk exclusive bonus content, Acast’s plan is to entice social media stars and celebrities to create new podcasts for their fans. Continue reading Podcast Companies Try Out Subscription Model to Replace Ads

Podcast Experiments with Sharing Related Multimedia Content

Podcasts have some unique challenges in attracting new listeners, since there is no universal method for sharing audio files on social media and distribution has been mainly limited to the Apple Podcasts app. However, podcasts like “Serial” are trying to change that by producing more multimedia content to make it easier to share on a wider variety of social media and spread the word about the show. Other brands, like Google Play and Pandora, are jumping into podcast distribution with new apps and products. Continue reading Podcast Experiments with Sharing Related Multimedia Content