Due to a lack of user demand, Facebook will shutter its physical gifting service that launched less than a year ago. Responding to higher customer preference, the company plans to shift its Gifts program entirely to gift cards and digital goods, since more than 80 percent of gifts sent on Facebook have been digital. The move is also likely due to the complicated delivery operation involving physical goods, including inventory tracking, fulfillment and customer service. Continue reading Gifts Program: Facebook Replaces Physical Goods with Digital

Amazon may be launching AmazonFresh, its same-day grocery and local product delivery service, into the New York City area. AmazonFresh is currently available in Los Angeles and Seattle. This potential move may be a first step toward extending same-day delivery and leveraging the company’s extensive distribution network for future expansion. But as the company grows its reach, brick-and-mortar retailers are challenging Amazon on prices, offering the same or even lower rates. Continue reading Amazon May Expand Same Day as Competitors Lower Prices

In an effort to promote its own Internet-of-Things devices, startup SmartThings is launching an online marketplace that offers starter kits and an array of devices and solution sets that help manage the home. SmartThings first launched its products via Kickstarter in September, including a hub and variety of sensors to track movement and manage devices, providing users with home automation solutions controlled largely by smartphones. Continue reading SmartThings Launches Online Market for Internet of Things

Condé Nast recently announced a collaboration with Amazon where the online retailer will manage the publisher’s print and digital subscriptions. The “All Access” service will be available for Vogue, Glamour, Vanity Fair, WIRED and others. Additional titles will be added later in the year. The partnership will introduce Condé Nast to new Amazon customers, where they can manage their print and digital subscriptions with their Amazon accounts. Continue reading Conde Nast and Amazon Join in Print and Digital Magazines

Many entrepreneurs are attempting to recreate the shopping mall experience online in what is generally known as “social shopping.” Internet retailers such as Amazon, eBay, and Etsy have made shopping online easy for large and small sellers. However, retailers are looking to make their sites more social, and create new opportunities. Startups are receiving venture funding, and established companies are adopting their own social features. Continue reading Social Shopping Is the New Mall for Electronic Commerce

Facebook is conducting tests with selected partners regarding a new payment product for online purchases on mobile apps. The service would allow any Facebook user that has provided their credit card to make purchases on partnering e-commerce mobile apps without having to enter billing information. The payment system could provide valuable data for itself and advertisers on shopper behavior and preferences in and out of Facebook. Continue reading Facebook Testing Mobile Payment Service, Rival To PayPal

Facebook recently announced two new features for its mobile Web and iOS and Android mobile apps that will allow users to book restaurants and access TV and movie listings without ever leaving the world of Facebook. These features could help the social network compete with services offered by the likes of Fandango, Yelp and GroupOn. Ultimately, by influencing offline spending, Facebook hopes to generate more revenue and draw more advertisers. Continue reading Facebook Launches New Features to Influence Offline Spending

Amazon announced that developers now have the option of creating Web apps that will be offered alongside native Android-based programs on its Appstore. The move could encourage developers to distribute HTML5-based apps without converting them to Android versions. It could also potentially lead the charge for change with other stores. Developers currently have to convert their apps to native iOS and Android versions for availability via the Apple App Store and Google Play. Continue reading Web Apps Join Android Offerings on the Amazon Appstore

Chinese online-commerce company Alibaba is the latest tech firm to target the living room, with its new smart TV operating system and a set-top box. The company joins a crowded group that includes Apple, Lenovo, Samsung and others that are exploring the emerging market. Alibaba plans to integrate its Alipay electronic-payment service into the TV software. The company cited declining growth of PC use in China as a motivation for the move into TVs. Continue reading Alibaba Unveils Smart TV Operating System and Set-Top Box

A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

Square, the credit card reader and processor for mobile devices, recently introduced its own online marketplace, Square Market. This move is an expansion of its mobile payment services and a challenge to other online marketplaces, such as Etsy, Amazon and eBay. Square Market is the latest shopping system to support social selling. Its minimal approach allows social media platforms to become an online storefront for any business. Continue reading Square Market Can Now Make Every Business an Online Store

Amazon recently announced plans to offer online grocery shopping in Los Angeles. While the $79 Amazon Prime provides customers with two-day shipping and streaming TV shows and movies, the $299 AmazonFresh Service, originally tested in Seattle, will additionally enable members to order groceries that will be delivered to the door in hours. Retail giants such as Walmart and Costco have suggested that online grocery delivery is a nearly impossible business. Continue reading Fresh: Amazon Brings Online Grocery Shopping to Los Angeles

While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

Amazon.com distributed tens of millions of dollars in new Amazon Coins virtual currency earlier this week by depositing 500 Coins, the equivalent of $5, into the accounts of every customer using a Kindle Fire. The company will also offer Coins at discounts of up to 10 percent when purchased in bulk. In an effort to increase customer loyalty, the Coins can be used for products and services available at the Amazon Appstore and within Kindle Fire tablet apps. Continue reading Amazon Debuts Virtual Coins for Appstore and Kindle Fire

Concerned about a lack of digital expertise, many public company boards are actively recruiting digital directors, who are often decades younger than their colleagues. The directors are pursued to advise management on digital marketing strategies, business alliances, recruitment and strategies involving mobile devices, social media, online sales, data analytics and more. The shift in corporate strategy has made digital experts a hot commodity. Continue reading Corporate Boards Are Turning to Young Digital Directors