Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

Continue reading KidHQ: Walmart and Mattel Renting Space in Virtual Store

Amazon released its annual Holiday Toy Guide featuring more than 1,700 “curated” items. In order to be considered for a spot in the well-regarded guide, Amazon charges toy companies millions of dollars, according to documents reviewed by Bloomberg. Amazon sells “Holiday Toy List” sponsorships for up to $2 million, and “the more sponsors pay, the more products they can nominate to be on the list and the more prominently their own products will be featured on the popular website.” Amazon’s summer toy list charged lower rates.

Continue reading Amazon Curated Annual Holiday Toy Guide Comes at a Cost

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

It seems as though the holiday online shopping competition is already revving up. Walmart will soon release a new program to compete with the Amazon marketplace, which boasts 40 percent control of the U.S. e-commerce market. On Walmart’s own marketplace site, vendors pay a fee to list goods. Soon, the prices of some of these goods will temporarily lower, but the vendors will still be paid in full with Walmart subsidizing the difference, according to a description of the plan obtained and reported by Bloomberg. 

Continue reading Walmart Aims to Take On Amazon by Subsidizing Vendors

Amazon is stepping up its e-commerce domination with same-day shipping, even for products that cost less than $5, according to analysts at Edgewater Research. Rather than having to combine your “add-on” item to a larger purchase in order to reach a $25 minimum order to qualify for Amazon Prime shipping deals, the company is providing members with free same-day shipping, even if the only item is a $2 roll of dental floss. Amazon’s willingness to lose money on such a model illustrates its desire to compete with stores like CVS, Target and Walmart, where consumers often go for convenient purchases. Continue reading Amazon Offers Same-Day Shipping For Low-Cost Products

Google has streamlined its Shopping desktop and mobile portals in anticipation of the holiday season and unveiled a fashion recommendation engine for Google Lens, its AI-enabled computer vision search tool. According to Google Shopping vice president Surojit Chatterjee, the redesign is aimed at making it easier for users to “research and buy” what they are looking for. A personalized homepage offers product suggestions, and new sections allow re-ordering. Also more prominent are links to “nearby and online” stores. Continue reading Google Upgrades Shopping Portal, Extends Lens Capability

Amazon recently announced PayCode, a new pay-with-cash option for its online shoppers. The e-commerce giant’s service is the latest step in taking on low-price retail chains like Walmart. The move could help attract the 8+ million low-income households in the U.S. that do not presently have bank accounts, debit cards or credit cards. PayCode users can place an order on Amazon and then pay in cash within 24 hours at one of 15,000 Western Union locations. Amazon is also looking to expand its recently developed cashierless Go technology by bringing it to retailers such as movie theaters and airport shops. Continue reading Amazon Eyes Low-Income Shoppers with PayCode Service

Pinterest is now promoting itself as a “visual discovery engine,” where its 300 million global monthly active users can not only browse billions of images but also purchase the items they find there. For most of its users, Pinterest is a go-to place for home décor, gardening and personal style, allowing users to “pin” or post photos to create inspiration boards. According to Pinterest, its AI technology can accurately pinpoint 2.5+ billion objects in photos, millions of which can be purchased by clicking on the item. Continue reading Pinterest Becomes a Visual Discovery Engine for Shopping

Amazon’s search algorithm can make or break a product. Sources are now saying that the tech behemoth adjusted its system late in 2018 so that products that bring it bigger profits get the most visibility. That could include Amazon’s own brands over products that might be more relevant and popular. The tweak in the algorithm took place against the backdrop of ongoing tensions between the executives running Amazon’s retail businesses, who wanted the switch, and those at A9, the company’s search team, who did not. Continue reading Tension Over Algorithm Roils Amazon Retail, Search Teams

The Federal Trade Commission has begun its investigation of Amazon by trying to determine if small businesses do in fact have alternative marketplaces. Several attorneys and “at least one economist” have been conducting 90-minute interviews with some of Amazon’s third-party vendors, to see if they do earn revenue from eBay, Walmart or other shopping sites. According to former FTC staffer Michael Kades, the length of the interviews and number of staff dedicated to the task indicates the agency is doing a “serious job.” Continue reading FTC Begins Amazon Probe by Talking to Third-Party Vendors

In its last fiscal year, which ended in March, Alibaba Group’s 654 million customers bought $835 billion worth of goods, with revenues of $56.2 billion, cementing the company’s credentials as the world’s largest e-tailer. Put another way, the company handled more business than Amazon and eBay combined. Notably, 66 percent of Alibaba’s revenue — $36.9 billion — came from China. But translating that success to other countries has proven elusive — a mere 5 percent of the company’s revenue came from international locations. Continue reading Alibaba Dominates E-Tail in China But Fails to Thrive Abroad

FedEx will not renew its contract, which expires end of August, for ground delivery of packages for Amazon. In June, FedEx ceased shipping Amazon packages by air but continued ground delivery. FedEx is cementing its relationships with Target, Walmart and other big e-tailers that compete with Amazon. The company released a statement that its move is “consistent with our strategy to focus on the broader e-commerce market,” and its chief operating officer Rajesh Subramaniam said FedEx is “all-in on e-commerce.” Continue reading FedEx Ends Delivery for Amazon, Supports Other E-Tailers

After posting its best profits over the previous four quarters, Amazon broke its streak; its Q2 profit rose 3.6 percent from a year ago, to $2.63 billion, missing analysts’ predictions. Profitability got a hit from the increased costs of shipping, as Amazon struggled to make one-day shipping the standard for all its Prime members. Chief financial officer Brian Olsavsky said that “when the dust settles, we will regain our cost efficiency over time.” Revenue was a bright spot, however, with performance above analysts’ expectations. Continue reading Amazon Revenue Strong, Record Profitability Streak Ends

Amazon’s Accelerator program for independent merchants, launched in spring 2018, provides marketing support, product reviews and visibility in exchange for the right to purchase the brand with 60 days notice, for a fixed price, “often $10,000.” It’s part of the tech behemoth’s strategy to build its portfolio of exclusive brands. According to third-party sellers, this is also the first selling program that gives Amazon direct control over independent brands. One source reported that Amazon has not yet purchased any brands. Continue reading Amazon Accelerator Program Draws Mixed Vendor Interest

European Union competition commissioner Margrethe Vestager has just opened an inquiry into whether Amazon unfairly uses data gleaned from third-party sellers. The investigation has no deadline and could go on for years. At issue is whether Amazon has an unfair advantage by selling its own goods on the site, in competition with its third-party sellers. Amazon stated it will “cooperate fully” with the investigation as well as “continue working hard to support businesses of all sizes and help them grow.” Continue reading The European Union to Investigate Amazon’s Data Practices