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Debra KaufmanJuly 16, 2020
Amazon unveiled the Dash Cart this week, a “smart” grocery shopping cart fitted with a touchscreen that can automatically detect the items placed in it. The shopper can then take the Dash Cart through a special lane to digitally check out via a combination of computer vision algorithms and sensors. The Dash Cart is the result of Amazon’s aim to apply everything it’s learned in building its Alexa-enabled products to create more convenience in the brick-and-mortar world. The Dash Cart will first be deployed in Amazon’s grocery store in Woodland Hills, a Los Angeles suburb. Continue reading Amazon Debuts Smart Shopping Cart for Simplified Checkout
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Debra KaufmanJuly 15, 2020
About half of India’s 1.3 billion people are not yet online, and Google hopes to improve its profile there with a new $10 billion Google for India Digitization Fund. The tech tech giant plans to invest in the country over the next five to seven years via equity investments and partnerships. But a recent government-ordered report urged India to create a data regulator position to oversee “the sharing, monetization and privacy of information collected online.” The report names Google (among other companies) as “squeezing new entrants and startups.” Continue reading India Hails Google’s New Fund but Plans to Regulate Big Tech
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Debra KaufmanJune 22, 2020
YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’
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Debra KaufmanJune 18, 2020
European Commission executive vice president in charge of competition Margrethe Vestager is ramping up her scrutiny of U.S. tech giants, including Apple and Amazon. She’s currently targeting Apple’s “gatekeeper” position with third-party apps and Apple Pay. She is also looking more closely at Amazon’s position in online retail. Bloomberg Intelligence antitrust analyst Aitor Ortiz, however, noted that the $9 billion fine she levied against Google didn’t stop the tech giant from continuing to dominate search. The fines “don’t really have a deterrent effect,” he concluded. Continue reading Apple is Next Target of European Commission Investigations
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Debra KaufmanJune 17, 2020
In May, Facebook debuted Shops, which allows companies to set up digital stores across Facebook, WhatsApp, Messenger and Instagram, and also described its goal to develop an AI assistant to recommend products. The assistant would learn about a user’s preferences by analyzing images in his wardrobe and allow him to virtually try on clothing. Based on papers Facebook will present at the Conference on Computer Vision and Pattern Recognition 2020, it appears the company is deep in development of this assistant. Continue reading Facebook Papers Reveal Progress on AI Shopping Assistant
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Debra KaufmanJune 11, 2020
According to a review by ProPublica, tech giant Amazon has begun to reserve the best placement in search results for its own products. Brands have been able to bid on search terms in order to gain visible listings at the top of the Amazon product search results. They can still bid on such placements, which also earns them a “sponsored” tag. But ProPublica and consultants found that, during the coronavirus pandemic, the company made the top left position on the first page unavailable to anything other than its own private-label products. Continue reading Amazon Saves Premium Search Results for Its Own Products
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Debra KaufmanJune 9, 2020
At Amazon Lab126, researchers proposed three related AI algorithms to create Outfit-VITON, an image-based virtual try-on system for apparel. The algorithms could form the basis of an assistant to help a customer shop for clothes by describing a product’s variations, recommending items that go with the one selected, and synthesizing the image of a model wearing clothes to show how all the items work as an outfit. The algorithms will be presented at the annual IEEE Conference on Computer Vision and Pattern Recognition (CVPR will be held virtually this year, June 14-19). Continue reading Amazon Developing AI System for Trying on Clothes Virtually
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Debra KaufmanMay 29, 2020
To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities
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Debra KaufmanMay 27, 2020
As online shopping skyrocketed during the COVID-19 shutdown, Amazon was overwhelmed with orders and its rivals saw an opportunity to grab market share. In the last quarter, Target’s online sales increased 141 percent, Etsy’s went up nearly 80 percent and Walmart’s rose 74 percent. Amazon, however, is regaining its footing by removing limitations of the products in its warehouses, offering promotions and, again, shipping more products in one-to-two days. It also plans to increase its Prime Air fleet to about 200 planes. Continue reading Amazon Takes Aim at Market Share Ceded Due to COVID-19
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Debra KaufmanMay 26, 2020
At Shopify Reunite, the Canadian company’s first virtual event, the direct-to-consumer e-commerce platform released numerous updates. Among them are Shopify Balance, a business account and debit card; a Local Delivery app; and Shop Pay Installments, a buy-now-pay later option. The company’s AI-powered fulfillment network is also now welcoming merchant applications. Shopify canceled what would have been its fifth annual partner and developer conference, Shopify Unite, due to the coronavirus. Continue reading Shopify Debuts Product Updates Including Balance Debit Card
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Debra KaufmanMay 21, 2020
Facebook chief executive Mark Zuckerberg announced updates to Shops, a new version of an existing Facebook feature that lets retailers upload product catalogs to their Facebook page or Instagram profile. Users can access Shops on the retailer’s page or, by clicking on an ad, will land on the retailer’s Facebook-located Shop. Zuckerberg stated that Shops will eventually be available on Messenger and WhatsApp as well. The company relies on several AI systems, including GrokNet, which can “segment, detect and classify images.” Continue reading E-Commerce: Facebook Reveals AI-Powered Shops Feature
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Debra KaufmanMay 15, 2020
France’s National Assembly passed a law that will fine social media companies up to €1.25 million ($1.36 million) for failing to remove “manifestly illicit” hate-speech posts within 24 hours of notification. Companies can be fined up to 4 percent of their global annual revenue if the violations are “serious and repeated.” The law, which will take effect July 1, also gives France’s audiovisual regulator the right to audit these companies’ systems for removing content. Critics claim “pre-emptive censorship.” Continue reading French Law to Fine Social Media Platforms for Hate Speech
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Debra KaufmanMay 15, 2020
When the U.S. shut down in March, people went online to shop. Adobe’s Digital Economy Index reported that U.S. e-commerce skyrocketed 49 percent in April, compared to the baseline period in early March. Some e-commerce companies have become stronger during the shutdown. But buying patterns have been volatile, with the latest uptick sparked by government stimulus checks that were sent out April 11. Many experts believe that consumer habits are changing in ways that will continue beyond the threat of the coronavirus. Continue reading Pandemic Shutdown Leading to Major Shifts in E-Commerce
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Debra KaufmanMay 5, 2020
With the coronavirus pandemic spurring online buying, Amazon saw its revenue for the quarter ending March rise 26 percent from a year earlier to $75.5 billion — the highest ever reached for what is ordinarily Amazon’s slowest quarter. According to FactSet, profit fell 29 percent from a year earlier to $2.5 billion, disappointing analysts’ average estimate of $3.26 billion. Amazon hired 175,000 new warehouse and delivery employees, and chief executive Jeff Bezos told investors this is “the hardest time” the company has faced. Continue reading Amazon: Rising Revenue and Technical Operation Challenges
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Debra KaufmanMay 4, 2020
With the coronavirus pandemic, advertising plummeted on many online sites, including social media giant Facebook. The company’s chief financial officer David Wehner declared that factor “largely attributable” to the 16 percent decline in average price of ads purchased in March. But gaming and e-Commerce companies picked up the slack by spending more, taking advantage of less competition in the company’s ad auctions. As a result, Facebook chief executive Mark Zuckerberg told analysts the company would “remain in growth mode.” Continue reading Facebook Ad Sales Pick Up, Resulting in Strong Q1 Revenue