Amazon-owned Twitch updated both its iOS and Android apps with a new navigation bar, interface options, recommendation algorithm and mobile streaming. The features will make it easier to use the camera for selfie-style videos and likely result in more content on the platform. Although Twitch has been focused on live gaming-related video — with a total market worth $4.6 billion — it has begun to include non-gaming content as part of Twitch IRL. Twitch also opened subscriptions to affiliates that don’t have as many viewers as a Twitch Partner. Continue reading Twitch Debuts Mobile App Updates Including Cam Streaming

By the end of 2017, Discovery Communications will have shifted the processing of all its U.S. TV programs and 80 percent of its business systems from its own data centers to the public cloud. Last week, the company distributed Discovery Life and Destination America, among the smallest of its 13 U.S. channels, via Amazon Web Services. By doing so, Discovery is moving away from its reliance on pricey satellite networks and enabling more flexible programming, says the company chief technology officer John Honeycutt. Continue reading Discovery Moves TV and Business Systems Into AWS Cloud

Snapchat Shows is exceeding Snap Inc.’s expectations, encouraging the company to focus on an ambitious expansion to the app’s 166 million daily global users. The first Snapchat Show launch, in January 2016, was an internal creation, “Good Luck America,” which has since averaged 5.2 million viewers per episode in its second season, a 53 percent surge from its first season. That popularity is emboldening a long list of celebrities and media entities to jump on board, among them Jimmy Fallon, James Corden, A&E and BBC. Continue reading TV Networks Add Snapchat Shows to Multiplatform Strategy

For a year-and-a-half, Amazon has been promoting subscriptions to HBO, Starz and other streaming services. Now, it plans to expand Amazon Channels to Austria, Germany and the U.K. with between 25 to 42 live and on-demand channels from its content partners, thus offering the kind of a la carte TV that many viewers want. Apparently, the success of Channels took Amazon by surprise, and it has created two new channels — Anime Strike and Heera for Bollywood fans — while postponing plans for its own live service. Continue reading Following U.S. Success, Amazon Brings Channels to Europe

Snap Inc. just inked a deal with Scripps Networks Interactive (which owns the Cooking Channel, DIY Network, Food Network, Travel Channel, HGTV and others) with plans to produce original versions of hit shows such as “House Hunters” and “Chopped.” The new deal is the latest among media companies aiming to reach Snapchat’s youthful demographics with original shows. ABC, A+E Networks, BBC, Discovery, ESPN, NBCUniversal, the NFL, MGM, Turner and Vice Media are among those that already have original show deals with Snap. Continue reading Scripps Interactive Is Latest to Sign a Content Deal With Snap

Cable programmers such as AMC Networks, Discovery Communications and Viacom find themselves in competition with streaming Internet TV services. Consumers are cutting off expensive pay TV bundles in favor of skinny ones, and streaming services such as YouTube TV and Hulu are among those that pare down the offerings, leaving cable programmers in the lurch. In response, four to six pay TV providers are now in negotiations to create a new online service devoid of sports programming that would cost less than $20 per month.

Continue reading AMC, Discovery, Viacom Mull a Sports-Free Streaming Bundle

As the annual upfront ad sales season begins, Discovery Communications has made it clear it plans on a path to growth through international expansion and digital content for Snapchat and similar platforms. The company recently inked a deal to develop shows for Snapchat’s Discover platform and will also add a Snapchat channel to its sport network Eurosport. It plans Winter Olympics content for the latter outlet. Discovery also is starting a wedding-oriented Amazon channel that takes off from the “Say Yes” franchise. Continue reading Discovery’s Snapchat, Amazon Channels to Extend Franchises

Vice Media will join other media companies in producing exclusive short-form content for Snapchat. The first Vice show to appear via the social and messaging app will be the eight-episode dating series “Hungry Hearts with Action Bronson,” to debut later this year. “The new show is the first of several Vice has planned for Snapchat,” reports TechCrunch. “Vice had already worked with Snapchat in the past, having been a global launch partner for Snapchat Discover back in 2015.” Snapchat already has deals with ABC, BBC, Discovery, NBC, Time and others to add original content to the platform. Notable content is currently provided by “Saturday Night Live,” “The Bachelor,” “The Tonight Show Starring Jimmy Fallon” and “The Voice.” Continue reading Vice Media Has Plans to Produce Original Shows for Snapchat

Fifteen months after Pandora acquired Rdio’s key assets, the company is launching its anticipated $10-a-month on-demand music service. Pandora Premium, which begins rolling out in the U.S. today, offers access to tens of millions of songs and the ability to save tracks offline. While it still touts the playlisting engine powered by data and people that made its curation approach famous, the service is aiming to distinguish itself from other offerings such as Spotify, Apple Music and SoundCloud by focusing on personalization features, a new design and ease-of-use. Continue reading Pandora Premium Looks to Take On Spotify and Apple Music

Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

Aiming to improve digital advertising for the OTT market, BrightLine is partnering with Nielsen Marketing Cloud, with its 60,000 audience segments, to enable advertisers to better target their messages on connected TVs and over-the-top streaming devices. Hulu, Discovery Communications and Viacom already use BrightLine technology to add interactivity and personalization to linear ads for ordinary TVs. For example, on OTT devices, a user can click on a car ad to see related video content or access dealer information. Continue reading BrightLine, Nielsen Partnership Aims to Better Target OTT Ads

Pinterest has introduced a new feature that makes it easier for users to buy items in the photos pinned on the social platform. “Shop the Look” lets Pinterest users click on items in the photos to buy them or, if the items aren’t for sale, see similar items that can be purchased through the network. Brands or Pinterest employees can tag the items in question. The company previously offered “buyable pins,” which allowed users to make purchases, but only on a single item per pin. With the new feature, a user can buy multiple products in the same pin. Continue reading Expanded Pinterest Tagging Feature Enables In-App Shopping

Hulu’s relaunch will feature a home screen with a personalized lineup that will be determined by the user’s set preferences and past viewing behavior. Among the options for that lineup are current TV shows, Hulu’s streaming exclusives and partner networks’ on-demand offerings. What won’t be there is a live TV feed or a traditional grid guide that allows the user to scroll through channels. In 2017, Hulu will offer live TV to its users for less than $40, while retaining its ad-supported and ad-free on-demand subscription plans. Continue reading Hulu Relaunches with Live TV and UI, Home Screen Redesign

The metrics that define binge viewing of television are astounding. According to Deloitte Consulting’s U.S. media & entertainment leader Kevin Westcott, 70 percent of the population binge-views TV, watching an average of five episodes at a time of any given series. At a Digital Hollywood session at CES 2017, Westcott quizzed industry leaders on how binge viewing has impacted advertising, viewers and content creators. Also highlighted was the need for a new kind of EPG (electronic programming guide) to enable search and discovery in a binge TV environment. Continue reading The Binge TV Model and Its Impact on Advertising and Search

Celebrating its 50th anniversary, CES opens in Las Vegas this week with 3,800 companies showcasing their latest products across almost 2.5 million square feet of exhibit space. Broad but logical thematic lines distribute the exhibits across three venues: Tech East at the Las Vegas Convention Center (LVCC), Tech West at the Sands and Venetian Complex, and Tech South at the Aria. Fifty years after 117 exhibitors dazzled 17,000 visitors with transistor radios and small-screen televisions, CES presents itself as the place “where tomorrow is on display.”  Continue reading How to Navigate 2.5 Million Square Feet of CES Exhibit Space