Microsoft revealed interesting news during this week’s Build developer conference in Seattle, Washington. Among the key announcements: a pair of mixed reality enterprise apps for the HoloLens; a partnership with DJI to bring Microsoft’s AI and machine learning tech to commercial drones; a preview launch of deep learning acceleration platform Project Brainwave; prototype hardware designed for the meeting room of the future; and Project Kinect for Azure, which provides developers with the opportunity to experiment with a package of sensors and Microsoft’s next-generation depth camera. Continue reading Microsoft Reaches Out to Developers at its Build Conference

At Facebook’s F8 developer conference, the company and RED Digital Cinema announced they are teaming up to build a professional VR camera. No further details on price, release date or technical specs were made available. Previously, Facebook demonstrated its depth reconstruction, which enhances 3D imagery, and its prototype Surround 360 cameras. Facebook director of engineering Brian Cabral described RED as an “ideal partner” because the company’s high-dynamic range cameras work well with its depth reconstruction technology. Continue reading Facebook and RED Partner to Build High-End 8K VR Camera

At Facebook’s F8 conference, chief executive Mark Zuckerberg unveiled the company’s new “Clear History” tool that gives users the ability to clear their browsing history on the social media platform. The tool is still under construction — Zuckerberg said it will take a few months to build — so there were no further details about its user interface, but Facebook said that, in addition to clearing browsing history, users will also “be able to turn off having this information stored with your account.” Continue reading Facebook Aims to Balance New Services with Protecting Data

At F8 2018 on May 1, Facebook plans to reveal more details of a new playable ad format that it just started testing with a few game developers. The ad allows players to preview a game before installing it, with the goal of driving more “high-intent” installs. Later this year, Facebook plans to roll out the new ad format across its News Feed, and to all advertisers. Facebook is also testing Premiere, which lets content creators debut pre-recorded videos, with real-time chats, as Facebook Live moments. Continue reading Facebook Is Testing Playable Ad Format With Game Previews

Creating Metaverse, the digital universe depicted in “The Matrix,” “TRON” and “Ready Player One” and described by novelists William Gibson and Neal Stephenson, sounds like a nearly impossible feat. But Seattle-based 8 Circuit Studios, staffed by veteran gamers, plans to rely on its expertise plus blockchain and cryptocurrency to develop this world more quickly than previously deemed possible. That’s because the company proposes that gamers, developers and publishers will work together to create the Metaverse ecosystem. Continue reading 8 Circuit Studios Uses Blockchain, Ethereum to Build Games

Under mysterious circumstances, some Magic Leap augmented reality headsets have started showing up at software developers’ offices. The headset itself is even more mysterious, in that access to it requires a commitment from the user that they keep it in a locked safe. Apparently, the Florida-based startup is worried about the balance of testing the product while losing control of it out in the wild. Magic Leap, which has raised more than $2.3 billion, has promised to deliver more sets to more developers later this year.

Continue reading Magic Leap Ships AR Headsets to Developers With Constraints

Facebook wants to be the next home for online content creators, aiming to displace YouTube, Patreon and others with additions to its Creator app, which launched in November on iOS and will be available on Android soon. The social media giant is currently testing ways Creator users can make more money and connect with their fans. One such way would allow monthly subscribers to gain access to exclusive content from their favorite creators and allow them to earn fan badges similar to those used on Patreon.

Continue reading Facebook Plans to Be Next Home to Online Content Creators

Amazon has launched an AWS-powered competitive gaming platform called Amazon GameOn, which allows third-party developers to add eSports-like competitive elements such as tournaments and leaderboards to mobile, PC and console games. Gamers can also win Amazon prizes (perhaps an Echo Dot, for example) in real-time, which effectively adds another layer of competitive gaming between professional eSports players and amateur gamers. According to market research from Newzoo, eSports could grow into a $1.5 billion business by the year 2020.

Continue reading Amazon Debuts Cross-Platform Competitive Gaming Platform

NBCUniversal is inviting developers to create games leveraging its popular television and film properties such as “Battlestar Galactica,” “Back to the Future” and “Jaws.” Through the Universal GameDev Challenge — co-sponsored by Universal, Unity Technologies, Intel, and Microsoft — Unity game engine developers can submit pitches to be selected to build out their full vision in PC game form. Winner and runner-up win a consulting contract with Universal, Microsoft and Unity, along with a combined $250,000.

Continue reading NBCUniversal, Intel, Microsoft, Unity Launch Gaming Contest

Google is enabling game developers to create “Pokémon Go”-like experiences in which game elements are embedded into real-world maps using the new Google Maps API and the Unity game engine. Over 200 games are already in development. Next Games is developing a game based on the popular TV series “The Walking Dead,” and NBCUniversal and Ludia will release a “Jurassic World Alive” location-based game for mobile. Because Google Maps updates in real time, developers can create gaming experiences with a sharp eye on reality.

Continue reading Google Maps Helps Develop Real-World Gaming Experiences

Facebook has confirmed that it is currently testing an augmented reality camera that goes beyond its earlier functions (and limitations) of selfie masks and inserting 3D objects into locations. Beta users can now test the use of real-world location markers that set off augmented reality experiences right where they stand. The closed beta includes promotions tied to the films “A Wrinkle in Time” and “Ready Player One,” and near future plans include adding tracker-based AR to its AR Studio tool that will be open to all developers.

Continue reading Facebook Debuts Real-World AR Effects Tied to New Movies

One of the greatest challenges to today’s economic growth is a lack of technology talent. Companies are adopting new strategies to find qualified software engineers, programmers and developers, including new apprenticeship and internship programs. The national unemployment rate hit 4.1 percent in January, its lowest since 2000. As the job market improves, demand for tech talent also increases. For software engineers, the unemployment rate was a mere 1.9 percent last year, which was down from 4 percent in 2011.

Continue reading As Job Market Improves, Demand for Programmers Hits High

Another exciting AI development has arrived, and its aim is to keep pesky bugs out of video games. At the recent Ubisoft Developer Conference in Montreal, the gaming company unveiled Commit Assistant, its new AI assistant for game developers. The goal is to catch bugs before they’re coded, saving developers time, reducing in-game flaws, and cutting back on company costs. One of the most expensive and time-intensive aspects of game design is eliminating bugs, which can absorb significant manpower and as much as 70 percent of costs during development.

Continue reading Ubisoft’s New AI Assistant Helps Catch Bugs in Video Games

ETCentric subscribers and their friends are invited to participate in the Creating Reality Hackathon, being held March 12-15 on the USC campus. The organizers are seeking forward-thinking industry storytellers, game designers, coders, and other creative artists. The teams that produce the top AR and VR submissions will each be awarded $5,000. This event will also be an opportunity to get a hands-on preview of the HTC Vive Pro and Intel’s Vaunt AR glasses. If you wish to participate, please submit your request via this special link (the deadline has been extended to March 7). Visit the event website for more info. Continue reading Registration Deadline for USC Hackathon Extended to March 7

Snap is instigating a move to “separate the social from the media” on Snapchat, which, in part, will be represented by an interface redesign that distinguishes between Snapchat friends and professional content creators. Creators who have large followings, including so-called verified Snapchatters, will now, for the first time, have access to a variety of metrics, including engagement, demographics and story views, by year, month or week as well as how long viewers spent with each story. Continue reading Snap Offers Metrics for Creators to Avoid Exodus to Instagram