Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Apple won a minor victory in its ongoing software patent dispute with Samsung Friday when a federal court jury decided that some Samsung devices infringed on two Apple patents. As a result, Samsung was ordered to pay Apple $119.6 million in damages. However, the jury also found that Samsung did not infringe on two other patents in question, and Apple would not receive the $2.2 billion it was seeking. The jury also awarded Samsung $158,400, the result of Apple infringing on a Samsung patent. Continue reading Samsung Ordered to Pay Apple $119.6 Million in Patent Case

Social network LinkedIn brought in $473.2 million in revenue for the first quarter of 2014. The company’s plan for the coming years is to increase the number of users and the frequency that those users visit the site by focusing on content posted by well-known professionals and everyday users alike. Currently, LinkedIn has 300 million people signed up for an account on their site, but during Q1, it had only 186 million unique visitors monthly via computers. Continue reading LinkedIn Hopes to Grow Audience with User Generated Content

As online entertainment grows in popularity, leading to demand for faster access, Cox Communications is planning to make its broadband service for residential customers much faster this year. Cox is planning on offering Internet speeds of 1 gigabit-per-second, which is 100 times faster than the average Web access. This service will closely compete with AT&T and Google who are also trying to introduce fiber-optic broadband services, and offer customers 1 gigabit-per-second speeds. Continue reading Cox Announces Plans to Increase Broadband Service Speeds

In a blog post yesterday, FCC Chairman and former telecom lobbyist Tom Wheeler wrote that he is “a strong believer in the importance of an Open Internet.” In response to what Wheeler views as “misinformed” commentaries regarding the Open Internet Notice of Proposed Rulemaking (NPRM) currently before the FCC, he offers two points of clarification: 1) This is not a final decision, but a formal request for input on the proposal, and 2) “all options for protecting and promoting an Open Internet are on the table.” Continue reading FCC Chairman Explains Next Steps to Protect an Open Internet

The U.S. government has had little success in passing bills to establish security standards and facilitate data sharing between the private and public sectors, but the Senate Intelligence Committee is currently drafting a new bill that would serve that purpose. Senator Dianne Feinstein and Senator Saxby Chambliss co-authored a bill which states that a company cannot be sued for sharing threat data to any entity or the federal government to prevent or investigate a cyberattack. Continue reading Senate Intelligence Committee Drafts Cyber Threat Legislation

Netflix has reached a deal for direct access to Verizon’s network that should provide subscribers with better performance of streaming video in the coming months. Despite Netflix CEO Reed Hastings’ public complaints about paying extra for such connectivity, Verizon confirmed the new deal, which follows a similar approach to the agreement Netflix reached with Comcast earlier this year. As more Internet users stream movies and TV content, the debate over who should be responsible for infrastructure upgrades intensifies. Continue reading Netflix Reaches New Deal with Verizon to Improve Streaming

The Federal Communications Commission has proposed to allow broadband providers to charge fees for high-speed Internet for faster delivery of video and other data, essentially allowing a premium Internet fast-lane for companies that can pay. Small content providers may not be able to compete because they do not have the resources to pay for high delivery speeds. The regulations would also prohibit broadband companies from blocking or slowing down individual websites. Continue reading Will Proposed FCC Regulations Create a Two-Speed Internet?

Facebook recently purchased ProtoGeo Oy, the maker of a fitness-tracking smartphone app called Moves. The app, which already has been downloaded more than 4 four million times on iPhone and Android, uses data from the phone’s accelerometer to automatically record the user’s walking, cycling, and running activity, and displays statistics on distance and calories burned. The acquisition could be Facebook’s first step into eventually developing wearable smartwatches. Continue reading Facebook Acquires Fitness App, Could Develop Wearable Tech

The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

Late this summer, Dish Network hopes to begin offering a low-cost Internet TV service that would allow customers to solely stream live TV channels on tablets, smartphones and computers. The company is in talks with potential content partners and has already struck a deal with Disney to offer channels such as ABC, the Disney Channel and ESPN. Dish also partnered with startup Artemis on a separate project to develop a high-speed wireless data service that is 1,000 times faster than 4G. Continue reading Dish Network Plans Internet TV and Wireless Data Services

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Sony and Microsoft have shipped more than 12 million new game consoles since the products launched last fall. One day after Sony announced it has sold more than seven million PlayStation 4 consoles (up one million since March), Microsoft said it has sold more than five million Xbox One units to retail shops. According to NPD Group’s U.S. retail data for March, hardware sales rose 78 percent from the previous year to $395 million, while sales of new console and PC video games in retail stores dropped 28 percent to $432 million. Continue reading Microsoft and Sony Announce Game Console Sales Figures

Last week, the five largest U.S. cellular carriers and leading smartphone makers announced a voluntary commitment to add new anti-theft tech to devices being released next year. Supporting companies include Apple, Google, HTC, Huawei, Microsoft, Motorola, Nokia and Samsung. The commitment means that devices sold after July 2015 will have the ability to allow users to wipe data remotely, and prevent the device from being reactivated without permission from the owner. Continue reading Carriers and Smartphone Makers Commit to Anti-Theft Tech