Comcast’s NBCUniversal opened a new division, Audience Studio, to make it easier for advertisers to use data to target audiences across TV, digital and social media. Headed up by data platforms/strategy executive Denise Colella, Audience Studio brings together four different ad buying products that NBCU has unveiled over the past few years. The company is also debuting a new data management platform, that lets advertisers match their own data with NBCU and third party data to create specifically targeted campaigns. Continue reading NBCUniversal Integrates Data Platforms to Hone Ad Targeting

In a deal with ABC and the Academy of Motion Pictures Arts & Sciences, Comcast is delivering a package of 72 “Best of Oscars” moments from previous Academy Awards broadcasts via its VOD platform to X1 subscribers. The goal, for Comcast, is to drive up VOD rentals and purchases of Oscar-nominated features. For ABC, which is offering content gratis, the hope is that Comcast’s Oscars content will boost awareness and viewership of the 88th annual Academy Awards on Sunday, February 28. Continue reading With ABC and AMPAS, Comcast Brings Oscars Content to VOD

Up until now, “zero rating” has been a gray area in net neutrality, but Verizon’s recent action might force the FCC to clarify its stance. Zero rating means that an Internet provider allows certain video and/or music streams to not count against a subscriber’s data cap. Verizon just confirmed that it has applied zero-rating to its new go90 service, thus giving itself preferential treatment and putting competitors such as Netflix, YouTube and other streaming services at a disadvantage. Continue reading Verizon’s Zero-Rating for Go90 Likely to Spur FCC Response

One of Hollywood’s most enduring problems is filling seats in movie theaters, and a startup, which previously raised $10 million, thinks it has an answer. Atom, headquartered in Santa Monica, has an app to make the movie-going experience simpler for groups and to enable discounts for floundering movies, a controversial practice called “variable pricing.” Now, Disney, Twentieth Century Fox and Lions Gate Entertainment are betting that Atom is on to something good. Continue reading Atom: New Movie Ticket Purchasing App Earns Studio Support

Chet Kanojia, who founded the now-shuttered Aereo, is attempting to circumvent Internet service providers with a new startup dubbed Starry. In development for a year, Starry will offer low-cost wireless Internet at speeds the company claims will be faster than wired broadband — and without any of the hassles of getting a technician out to the home to install and maintain the network. Needless to say, ISPs that provide broadband networks are not happy. Starry Internet will be offered first in Boston, beginning February 5. Continue reading Aereo Founder Introduces Starry, Low-Cost Wireless Internet

For the eighth year in a row, YouTube launched its AdBlitz platform, a channel and separate website that displays Super Bowl television spots online before game day and allows viewers to vote for their favorite ads. This year, YouTube has unveiled a new feature: a real-time advertising tool, which enables advertisers to run ads across Google’s platforms, timed to big moments during live events, such as a game-winning field goal. Currently in beta, the feature was already tested by a Marco Rubio Super PAC on debate night. Continue reading YouTube Adds Real-Time Spots to Super Bowl AdBlitz Platform

The European Union is taking on geo-blocking — the practice of restricting access to online content based on location — in a move that pits it against Hollywood studios 20th Century Fox, Disney, Warner Bros., NBCUniversal, Sony Pictures, Paramount Pictures, as well as pay TV’s Sky. EU competition commissioner Margrethe Vestager says she will detail the EU’s concerns by the end of March. Joining the EU in its case is BEUC, the European consumer organization. Both groups are also looking at restrictions related to video games. Continue reading EU Takes Aim at Geo-Blocking, Faces Off Against Hollywood

Three years after its founding, Layer3 TV, a new player in the pay TV space, rolled out a beta test in two Texas markets. Launched by Broadbus Technologies founder Jeff Binder, and former Comcast/AT&T CTO Dave Fellows, the company’s new Umio service is based on a “state-of-the-art” set-top box with an integrated cable modem for Internet and TV services. The content bundle, however, appears to be fairly traditional, including local broadcasters and most cable networks, although Umio also offers some add-on channels. Continue reading Layer3 TV Launches Texas Beta of Its Umio Pay TV Service

Netflix and Amazon are currently small players in the content business compared to Disney, Comcast and Time Warner. And although there are plenty of reasons why these media behemoths need not be too concerned about Netflix and Amazon, these two streaming services do continue to grow and succeed. Most recently, Netflix’s stock rose 140 percent, making it the best performing of Standard & Poor’s 500-stock index, and the company announced at CES that it will make its content available worldwide (except for China). Continue reading Netflix’s Unlikely Path to Global Media Success, Minus China

Home entertainment sales dipped last year, especially for DVDs and Blu-ray Discs, which fell 12 percent, one percent more than the drop in 2014. But the numbers, as compiled by the Digital Entertainment Group, aren’t easy to parse, as revealed in competing interpretations of the data. Two things are clear: physical media’s dip is linked to digital media’s rise. And, with revenues of $18 billion, home entertainment is still larger than theatrical box office, which clocked in at $11.1 billion last year. Continue reading Digital and Physical Home Entertainment Dips Again in 2015

What happens when devices, bandwidth and content interplay, asked CES panel moderator Wilson Rothman, personal tech editor of The Wall Street Journal. “We want to talk about the technologies driving the near future of the industry, especially where consumers are involved,” he added. “The next 12 months are an exciting mystery in that area.” The five areas driving the conversation, says Rothman are sensing and processing; natural interfaces; cloud services; wireless bandwidth and over-the-top content. Continue reading Experts Name ‘Five Innovations to Watch’ for the Near Future

The argument over who owns customers is over. “The customer will own himself more than ever,” says Ipsos executive Jake Dorn. “Who will own the data/metadata and who will make it actual? That’ll have a huge impact on the experience we see in the future.” TiVo executive Evan Young agrees. “We see people rebelling,” he says. “They’re shifting their habits to the media that suits their need, dropping on and off [outlets].” ICM’s Jonathan Perelman adds, “the consumer doesn’t care where it is or how it’s been made.” Continue reading Hollywood & Media: No One Owns Customers, Metadata Rules

Comcast, AT&T, and T-Mobile USA received a letter from the FCC asking them to answer questions about their use of “zero rating,” by which some types of content are exempted from a customer’s data cap. Though FCC Chairman Tom Wheeler insisted this doesn’t constitute an investigation, the FCC has previously noted that data cap exemptions can favor the exempted content over content that counts against a customer’s data use. The FCC asked the companies’ technical and business personnel to be available for discussions by January 15. Continue reading FCC Queries Comcast, AT&T and T-Mobile About Data Caps

Apple has put its plans to offer a live Internet-based television service — a package of 14 or more channels for $30 to $40 a month — on hold, say sources. Media companies balked at the prices Apple wants to pay, in order to keep its own subscription price low. Executives from Starz and other outlets have already stated they expect Apple and Amazon to pay more, not less, than existing distributors for media. Instead, Apple has pivoted to opening up its App Store so media companies to sell directly to customers. Continue reading Apple Shelves Live TV Service, Opens App Store to Developers

YouTube, which recently launched YouTube Red, a $9.99/month subscription service, now aims to obtain streaming rights to TV series and movies. According to unnamed sources, YouTube executives are leveraging the relationships of parent company Alphabet’s Google Play to set up meetings with Hollywood studios and production companies. The company has already committed to creating original content, starring its own celebrities such as PewDiePie. By obtaining streaming rights, YouTube will turn up the heat on rivals Netflix, Amazon and Hulu. Continue reading YouTube Pursues TV/Movie Streaming Rights to Rival Netflix