By
Debra KaufmanMay 2, 2018
The California Supreme Court replaced the existing test for determining whether employees are independent contractors with another, simpler one used in Massachusetts and New Jersey. The former test relied on 10 factors, including the amount of supervision, to assess the company’s control over the worker. The new “ABC” test deems the worker an employee if he does a job that is part of the “usual course” of the company’s business. The ruling could have a profound impact on Uber and others in the so-called gig economy. Continue reading California Court Changes Test to Determine Status of Workers
By
Rob ScottApril 19, 2018
As part of the company’s recent push to develop new hardware, Facebook is reportedly working toward designing its own custom chips to be used in its consumer devices, data centers and AI software. The social media giant is currently developing devices such as smart speakers and VR headsets, and building its own chips could provide more control over design and development of these projects. Facebook’s strategy follows similar approaches by other tech giants, including Google and Apple. Continue reading Facebook Said to Be in Early Stages of Developing Own Chips
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Debra KaufmanApril 17, 2018
The recently developed Playa Vista neighborhood on Los Angeles’ Westside near Marina del Rey is now home to numerous technology companies including Electronic Arts, Facebook, IMAX, Microsoft, Yahoo and YouTube. In fall 2018, Alphabet’s Google will move into a 319,000-square foot office space, adjacent to 12 acres of land the company bought in 2014. Playa Vista is also adjacent to the 600-acre Ballona Wetlands, home to hundreds of bird species, and against the Westchester Bluffs. Currently 5,000 to 6,000 people work there. Continue reading Southern California’s Silicon Beach Expanding into Playa Vista
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Debra KaufmanApril 5, 2018
State legislators in California are pushing for a law that would require Facebook, Twitter and other social media platforms to identify bots, automated accounts that can be created or used by individuals or organizations. Most recently, bots, reportedly out of Russia, generated hundreds of posts on gun control in the wake of the shooting in Florida’s Marjory Stoneman Douglas High School. Russia-linked bots also played a role sharing Donald Trump’s tweets almost 500,000 times in the final weeks of the 2016 election. Continue reading California Law Would Require Social Platforms to Report Bots
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Debra KaufmanApril 5, 2018
Zipline, the California-based startup that uses drones to deliver blood and drugs to remote Rwandan medical centers, is now using a fixed-wing aerial robot to make commercial deliveries at nearly 80 miles per hour. The company claims its fixed-wing UAV is the world’s fastest commercial delivery drone. In Rwanda, Zipline has already flown 300,000 kilometers in over 4,000 flights since its October 2016 debut, and introduced a similar service in Tanzania. This expertise will enable it to compete with the big players in drone delivery including Amazon’s Prime Air and Alphabet’s Project Wing. Continue reading Zipline’s Fixed Wing UAV Becomes Fastest Commercial Drone
By
Emily WilsonMarch 20, 2018
With the promise of making devices brighter, thinner and less demanding of battery power, MicroLED displays use different compounds than today’s widely used OLED displays. According to sources familiar with the situation, Apple is currently developing its own MicroLED displays, in secret, at a manufacturing facility near its headquarters in California. The company is producing only small numbers of the displays for testing, and it marks the first time Apple has developed its own screens.
Continue reading Revealed: For First Time, Apple Developing Its Own Screens
By
Debra KaufmanMarch 5, 2018
Google, the largest property owner in Silicon Valley, is in the midst of acquiring 40 acres of city-owned land in San Jose, California, to build a new campus. The property is near San Jose’s SAP Center indoor arena and Diridon train station, and could bring as many as 20,000 jobs to the city over the next 10 to 12 years. The city residents are torn between those who feel that an influx of Google employees will making already-expensive housing even less affordable and those who point out that Google’s presence will bring growth and jobs. Continue reading Google’s Expansion Plans in San Jose Spark Public Debate
By
Rob ScottMarch 1, 2018
After years of requests (and users experimenting with inefficient workarounds), Twitter is finally introducing a feature called Bookmarks that allows users to save tweets in a private area on the app for later viewing. The feature, which Twitter announced last fall was in development, should provide a convenient option for saving articles and videos. “In the scheme of things, Bookmarks is a small change,” notes Recode. “It’s not the kind of feature that’s going to have a notable impact on Twitter’s user growth or revenue. It’s not going to help with Twitter’s abuse problems. It’s just a simple way to make Twitter better.” Continue reading Save Tweets for Later With Twitter’s New Bookmark Feature
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Debra KaufmanFebruary 22, 2018
In his annual HPA Tech Retreat address covering all the events in Washington, DC related to copyright law and other entertainment-related issues, Thompson Coburn attorney Jim Burger gave a tutorial on copyright basics he dubbed Copyright 101, and provided an overview on some of the issues related to the Library of Congress and the Music Modernization Act. But the majority of his focus was on the brouhaha over net neutrality and its recent repeal by the Republican-dominated (and chaired) FCC. Continue reading HPA 2018: Washington Update on the Future of Net Neutrality
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Debra KaufmanFebruary 22, 2018
IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online
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Debra KaufmanFebruary 22, 2018
At the HPA Tech Retreat Wednesday breakfast roundtables, program director Yves Bergquist led a discussion on the work he is doing at ETC on storytelling and artificial intelligence. “We’re doing a lot of research around how to create a more semantic understanding of narrative structures and create a machine-readable understanding of storytelling,” he explained. HPA Tech Retreat regular Jim Burger, an attorney who sat at the table, engaged in a conversation with Bergquist about the copyright infringement potential of AI and storytelling. Continue reading HPA 2018: Imagining the Future of AI and Storytelling in Media
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Debra KaufmanFebruary 21, 2018
At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR
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ETCentricFebruary 14, 2018
Yves Bergquist, project director data & analytics at ETC@USC, will deliver the TR-X keynote at next week’s HPA Tech Retreat and debut ETC’s AI primer for media and entertainment. The HPA Tech Retreat (February 19-23) will take place at the JW Marriott in Palm Desert, California. The TR-X Seminar (February 19, 1:00-5:15 pm), held in conjunction with the HPA Tech Retreat, will explore AI and machine learning in the M&E ecosystem. Panels will address real world AI case studies, partnering with AI in the creative process, marketing, research and more. Registration info is available online. Continue reading ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer
By
Rob ScottFebruary 6, 2018
In what it calls its “best and final” offer, Broadcom raised its takeover bid yesterday for chipmaker Qualcomm from about $70 a share to $82 a share, or about $121 billion. The new offer comes a month before Qualcomm’s next shareholder meeting. A takeover would result in a company whose products would be used in most smartphones worldwide. However, “Qualcomm’s leadership fiercely opposes” the acquisition, reports The New York Times, “while analysts have said that even if shareholders approved the deal, it could be rejected on antitrust grounds.” Continue reading Broadcom Raises Stakes in Takeover Bid for Rival Qualcomm