GM to Feature Google Apps and Voice Assistant in Vehicles

General Motors, the largest U.S. automaker by sales, plans to build Google’s apps into its vehicles’ touchscreen displays. Beginning with model year 2022, GM brands Buick, Cadillac, Chevrolet and GMC will feature Google Maps, Google Assistant and the Google Play app store, accessible on the vehicles’ dashboard displays. Today’s car buyers have expressed interest in an experience similar to what is available with their mobile devices, but not all automobile integration has proven satisfying. The automaker aims to create a more positive experience, with plans to eventually make infotainment systems powered by Android available on millions of its vehicles sold worldwide. Continue reading GM to Feature Google Apps and Voice Assistant in Vehicles

Israeli Firm Debuts One-Camera Vehicle Surveillance System

At CES 2019, Tel Aviv-based Guardian Optical Technologies debuted Optical Cabin Control (OCC) for the car’s interior. The single camera, a bit bigger than one featured in a mobile phone, is installed in the car’s ceiling and uses machine learning to keep an eye on the driver — and the kids in the backseat. More specifically, the camera watches to see if the driver takes his hands off the wheel, his eyes off the road or closes his eyes. To train the system, the company hired a diverse group of people, wearing different clothes and holding various accessories and pets. Continue reading Israeli Firm Debuts One-Camera Vehicle Surveillance System

CES Panel: CMOs Discuss Top Priorities, Trends and Change

Growth priorities, game-changing technology, engaging customers, building brands, and the trends and challenges that keep marketing execs awake at night were among the topics discussed by three of Forbes Top 50 CMOs during a C Space panel at CES, moderated by editor of the CMO Network at Forbes, Jenny Rooney. Aimée Lapic of Pandora, Susan Vobejda of The Trade Desk, and Deborah Wahl of Cadillac work in different markets but face similar challenges as they break through old models, explore new ways of reaching and engaging audiences, and balance the potential of personalization with privacy. Continue reading CES Panel: CMOs Discuss Top Priorities, Trends and Change

Amazon Launches In-Car Delivery, Testing Privacy Boundaries

Amazon is rolling out an in-car delivery service that allows its delivery drivers to deposit packages in the trunks of specific vehicles. That’s similar to the feature introduced last year that lets drivers drop off packages inside customers’ homes. Taking another step into its customers’ lives is a risky move in an atmosphere where privacy concerns are paramount. Still, Amazon vice president of delivery technology Peter Larsen says customers “love features like keyless guest access” and that “in-car delivery … gives customers that same peace of mind.” Continue reading Amazon Launches In-Car Delivery, Testing Privacy Boundaries

Automotive Tech Innovations More Prevalent in New Vehicles

Auto manufacturers are paying special attention to their vehicles’ technology interfaces, from touchscreens in the dashboard to smartphone apps. App developers are also focusing on cars, using voice recognition to offer music streaming and hands-off text messaging. Not all is smooth sailing, however. Government regulators are concerned that technology might become a distraction, and thieves are learning to hack systems to steal cars. Consumer complaints about in-car technology can also hurt a vehicle’s quality ratings. Continue reading Automotive Tech Innovations More Prevalent in New Vehicles

Array of Self-Driving Features Impress at New York Auto Show

During last week’s New York International Auto Show, visitors witnessed the promising early developments of self-driving vehicles demonstrated by a number of car companies. While a fully capable self-driving car may be years away from mainstream deployment, self-driving features that exist today impressed the crowds. Companies including Volvo, Cadillac and Audi unveiled an array of autopilot features that can control a car’s speed, brakes and steering while traveling up to 40 mph.  Continue reading Array of Self-Driving Features Impress at New York Auto Show

HUD Tech Turns Your Car Windshield into a Computer Screen

This year’s Detroit Auto Show showcased a number of vehicles equipped with heads-up-display (HUD) technology that allows drivers to view their speed, range and directions while driving without having to take their eyes off the road. The HUD projections are displayed at the bottom of the windshield in a driver’s line of sight. The HUD technology, which is already available in some Toyota, Mazda and Hyundai models, is expected to become available from additional automakers in the near future. Continue reading HUD Tech Turns Your Car Windshield into a Computer Screen

Mobile Apps and Infotainment for Cars Shifting into High Gear

Earlier this week, we reported that GM is getting ready to release more than 30 new vehicles equipped with built-in 4G LTE service provided by AT&T. A number of new models from various automakers are also looking to become rolling Wi-Fi hot spots this year as car and app makers make the long-awaited push into new software and communications links. New models will feature dashboard electronics that make it easier to access smartphone apps for traffic, weather, news, entertainment and more. Continue reading Mobile Apps and Infotainment for Cars Shifting into High Gear

GM Scheduled to Launch Cars Equipped with 4G LTE Service

General Motors released prices for its first vehicles equipped with built-in LTE 4G, essentially turning the cars into rolling Wi-Fi hot spots. The automaker will launch its 2015 models in the next month, and plans to release more than 30 new vehicles with LTE broadband connectivity, as well as numerous new communications, safety, and navigation services. The communications service will be provided by AT&T, and the cars will come with a free, three-month trial with three gigabytes of data. Continue reading GM Scheduled to Launch Cars Equipped with 4G LTE Service