During the Nvidia keynote at CES 2016, CEO and co-founder Jen-Hsun Huang introduced a new computer for autonomous vehicles called the Drive PX2. Following last year’s Drive CX, the PX2 touts processing power equivalent to 150 MacBook Pros, according to Huang. The lunchbox-sized, water-cooled computer features 12 CPU cores that support eight teraflops and 24 “deep learning” tera operations per second. As a result, the PX2 can reportedly process data in real time from 12 video cameras, radar, lidar and additional sensors to enhance the self-driving car experience. Continue reading CES: Nvidia Unveils New ‘Supercomputer’ for Self-Driving Cars

Nowhere at CES does more applied innovation come together than in the North Hall automotive exhibits. That is not something that could have been said just a few years ago when the hall was more about sound systems and aftermarket gizmos. The car is now a rolling precursor of the connected/IoT future, redefined mobility, and even the development of smart cities. GM and VW keynotes will showcase new electric cars and two companies, Faraday Future and Rinspeed, promise dazzling concepts, including one with a drone landing pad.

Continue reading CES: Mobility, Connection and Intelligence Drive Automotive

The Consumer Electronics Association (CEA), which represents more than 2,200 technology companies, announced yesterday that its new name is the Consumer Technology Association (CTA). Replacing “electronics” with “technology” is meant to address an evolving consumer tech industry and more accurately reflect the diverse member companies. The change will take place immediately. The new name and logo were introduced in New York City at CES Unveiled, a “sneak peek” event that provides highlights of what’s to come at January’s CES 2016, which is produced by the CTA. Continue reading CEA Announces New Name: Consumer Technology Association

Nokia has sold its Here digital mapping unit, a global competitor to Google Maps, to German automakers Audi, BMW Group and Daimler for $3 billion. Since the sale of its mobile phone unit to Microsoft for $7.6 billion last year, Nokia has been putting efforts into its telecom network infrastructure business, which supplies carriers like AT&T and China Mobile with communication equipment. The three German auto companies will use the mapping tech for autonomous driving plans, which they will license to other companies. Continue reading Nokia Sells Mapping Unit to German Carmakers for $3 Billion

When Apple chief executive Tim Cook and other senior executives visited BMW headquarters last year, to learn how the German car manufacturer makes its i3 electric car, rumors were rife that a partnership deal was in the works. When no announcement followed, many concluded that Apple was pursuing its own branded electric car. Now, industry insiders have come out with another twist in the story: Apple and BMW are still talking about their mutual interest in an intelligent electric car. Continue reading Apple, BMW Continue Conversations About Connected E-Car

Snapchat is now valued at $15 billion, and as it continues to grow, the company is taking more steps to keep users’ data safe and generate revenue by selling video ads. For the first time, Snapchat released a transparency report to show how often government agencies ask for user content. Also, the company will pay coders to help identify security bugs and shut down third-party apps that compromise privacy. With the rollout of the Discover feature, Snapchat has also started selling video ads. Continue reading Behind Snapchat’s New Privacy Protection Efforts and Ad Sales

As social media has become a ubiquitous medium for interacting with our closest confidants and broader audiences, we have become accustomed to digitizing all sorts of personal info, from contact lists to our current mood. The 2015 CES looks poised to showcase the evolution of this digitization process, with eyes firmly fixed on our personal surroundings. In addition to the cultural effects of the anticipated “sensorization” revolution, other tech is striving to make it a reality at home, on the road and everywhere in between. Continue reading CES: Digitizing Your Environment via the ‘Internet of Things’

Some analysts are suggesting that we avoid underestimating smartwatches, which could eventually become indispensable as a wide array of useful apps come to market. Major players such as Samsung, Google and Apple will release wearables that can be used for health and fitness tracking, interacting with our phones and vehicles, and much more. The platform is expected to usher in a new frontier of accessories and apps, and the ability to develop them in a more sophisticated manner. Continue reading Will Accessories and Apps Make Smartwatches Indispensable?

Earlier this week, we reported that GM is getting ready to release more than 30 new vehicles equipped with built-in 4G LTE service provided by AT&T. A number of new models from various automakers are also looking to become rolling Wi-Fi hot spots this year as car and app makers make the long-awaited push into new software and communications links. New models will feature dashboard electronics that make it easier to access smartphone apps for traffic, weather, news, entertainment and more. Continue reading Mobile Apps and Infotainment for Cars Shifting into High Gear

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms

The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Most major automakers are developing more automated driving systems. Some of the features, such as cruise control that adjusts to the speeds of surrounding cars, blind spot radar and other collision avoidance systems, are already available. The push to deliver automated cars reflects the differences of automakers and Silicon Valley tech companies. Established car companies typically take a more incremental tactic than Silicon Valley, taking into account decades of manufacturing experience. Continue reading Google Drives Past Auto Manufacturers in Vehicle Automation