Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business

Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

Amazon recently confirmed that it has acquired 2lemetry, a startup with a focus on creating real value of data being processed and shared via Internet-connected devices. Under Amazon, Denver-based 2lemetry will continue to service its existing clientele, which includes companies such as Honeywell and First Mile. All other deal details remain undisclosed. Amazon’s acquisition of 2lemetry reflects the company’s early efforts to develop an Internet of Things business strategy. Continue reading IoT: Amazon Acquires Connected Enterprise Startup 2lemetry

Amazon is previewing WorkMail, a corporate email service that aims to compete with Google Gmail and Microsoft Outlook. Although the corporate email market is heavily congested, Amazon believes there are customer problems not being addressed by any of the existing corporate email providers. With WorkMail, Amazon promises to deliver on two things: simplicity and security. The company also wants to let users keep the interfaces and applications with which they are already familiar. Continue reading Amazon Targets Companies with New Corporate Email Service

As the market for cloud computing continues to expand, customers can expect to pay less for more. Increased competition in cloud computing is leading to greater storage at lower prices. And at the given rate at which customers are being offered lower prices, tech companies await their greatest challenge — “the race to zero” — or the moment when unlimited storage will be available at no cost. Amazon is one of the first companies to reflect this trend with the cost of its Web Services. Continue reading Race to Zero: Reduced Costs of Cloud Storage and Services

The expedited shipping available to members of Amazon’s $99 Prime service may soon become available to external retail sites. Amazon recently secured a partnership with British fashion retailer AllSaints that allows Prime members to enjoy free next-day shipping on all purchases made via AllSaints.com. While Amazon hopes to expand its partnerships with other retail sites, it has already encountered some early resistance from retailers that are weary of the “Prime Pass” program. Continue reading Amazon Introduces “Prime Pass” with British Fashion Retailer

The company behind Uber’s driver calls and Airbnb’s text messages is now offering multimedia messages for businesses that want to reach their customers with photos and videos. Twilio’s API enables businesses to run call centers and send voice and text messages through Amazon Web Services for mere pennies. The new multimedia offering will work via MMS, or multimedia messaging service, through contracts with phone carriers in the U.S. and Canada. Continue reading Twilio Aims to Help Businesses Send Photo, Video Messages

Google plans to make special effects more affordable and accessible. Yesterday, the company announced that it has purchased Boston-based Zync, the maker of cloud-based rendering software Zync Render, which has been used in movies such as “Flight,” “Looper,” “Star Trek Into Darkness” and the “Transformers” series. While terms of the deal have yet to be disclosed, Google is expected to integrate Zync’s data and tech into its Google Cloud Platform, and move Zync off Amazon Web Services. Continue reading Google Acquires Effects Startup Zync, Takes on Amazon Cloud

In May, Chinese e-commerce company Alibaba filed for a public stock offering in the United States. However, this fast growing company still has a way to go before it will be able to compete with the American tech giants that currently control the multibillion-dollar cloud computing business. For now, Alibaba appears to be focusing on expanding in China, where it already has four data centers and handles up to $5.8 billion in commerce per day at its peak. Continue reading Alibaba Growing, But Not a Threat to Top Cloud Services Yet

Amazon’s Web Services went down on Sunday due to a technical issue at a North Virginia data center. The outage was caused by a problem with a single networking device, and reveals that many companies do not distribute their Web services in different locations for service redundancy. This comes as Amazon is bidding on a CIA contract to manage their data services, and competitors are critical of whether Amazon can manage the demands of government data. Continue reading Amazon Web Services: Outage During Bid for CIA Contract