Pandora is expanding beyond its flagship free Internet radio, with two new monthly subscription options. According to sources, the company is near to inking deals with major record companies. Up until now, Pandora hasn’t needed to secure rights because listeners can’t get specific songs on demand, and the company has limited service in the U.S., Australia and New Zealand, where music licensing is automatic in exchange for payments. The new tiers will debut first in the U.S. and then other English-speaking countries. Continue reading Pandora Readies Subscription-Based On-Demand Streaming

To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat

Turner Broadcasting is experimenting with a way to keep viewers from skipping ads: a countdown clock showing how much time is left in each ad break. The idea was first tested this season on TNT’s new crime drama “Animal Kingdom,” via a timer at the bottom of the screen for both live TV and pay TV affiliates’ VOD systems. The timer appears when there is 60 seconds left in a break. NBC’s “Today” and ABC’s “Good Morning America” have also used countdown clocks, but “Animal Kingdom” may be the first primetime show to do so. Continue reading Turner Tests New Ad Countdown Clock with ‘Animal Kingdom’

Pinterest just began selling video advertising, with the first ads from Kate Spade and bareMinerals in the coming weeks. The GIF-like ads will be silent until the user clicks the images, or pins, of the featured products next to the videos, which could allow the user to buy the product within the Pinterest website. By adding video ads, Pinterest joins the ranks of Facebook, Twitter, Snapchat and large publishers similarly seeking the premium revenues of the kind of marketing once reserved for TV. Continue reading Pinterest Launches Video Ads with Kate Spade, bareMinerals

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

Many media publishers creating content for Snapchat Discover are now gravitating to the new Instagram Stories. CNN, Food Network, People, Comedy Central, Cosmopolitan and Tastemade are now regularly producing Instagram Stories and respectable numbers of viewers are watching. AwesomenessTV, a tween/teen site, is even running ads on the new platform. Stories on Snapchat and Instagram, which disappear after 24 hours, are a package of phone images and/or videos that are annotated and embellished with graphics and emoticons. Continue reading Media Publishers Testing Video Content on Instagram Stories

Yesterday we reported that Facebook is now able to block all ad blockers on its desktop website, sparking a discussion about the ethics of ad blocking. Popular ad-blocking software, Adblock Plus, has since posted instructions online for users to adjust their ad-blocking software by updating their filter lists so they can block Facebook ads again. Meanwhile, Facebook was quick to respond, expressing disappointment that Adblock’s workaround also removes posts from friends and Pages, in addition to ads. Facebook is reportedly rolling out a code update that will counter Adblock’s workaround. Continue reading Ad-Free Facebook is Still Possible, According to Adblock Plus

Facebook is now able to block all ad blockers on its desktop website, enabling advertising to run unimpeded. The move has ignited a firestorm of discussion about the ethics of ad blocking: digital ads are irritating, but they also underpin the business model of the very digital publishers who provide content. Publishers as established as The New York Times and The Wall Street Journal are struggling with eroding ad sales. Wired, Forbes and NYT have also tried out techniques to counter ad blocking. Continue reading Facebook Risks Alienating its Users by Blocking Ad Blockers

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years

Hulu is shutting down the free, ad-supported version of its service. The company announced it is transitioning to a subscription-only model following investments in more movies and TV shows. Hulu’s two subscription tiers include an ad-free plan for $11.99 per month and a limited-commercial offering for $7.99 per month. Hulu is also expanding its distribution deal with Yahoo by partnering on Yahoo View, a new ad-supported streaming site that will carry the five most recent episodes of series from Hulu co-owners ABC, FOX and NBC, eight days after their original broadcast. Continue reading Hulu Winds Down its Free Service, Partners on Yahoo TV Site

NBCUniversal has signed a multiyear deal with Snapchat to bring new programming based on its popular brand names to the app’s media hub. What the content will look like has not been specified, but will launch with “The Voice on Snapchat,” followed by weekly pop culture series from E! News, “The Rundown.” NBCU will rely on other popular franchises such as “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” for additional programming. NBCU will not simply provide repurposed clips like it does on YouTube and Facebook, but will produce original content. Continue reading NBCU Signs Deal to Produce Original Programs for Snapchat

The Federal Trade Commission is now cracking down on Internet celebrities pitching products without disclosing whether or not they’re being paid. Using familiar hashtags such as #ad, #sp, or #sponsored aren’t always enough to ensure viewers realize the content is a paid promotion, says the FTC, whose Ad Practices Division is beginning to hold advertisers responsible for compliance. The result is likely to dampen the impact of a favorite digital influencer enthusing over a specific product. Continue reading FTC Demands Clearer Disclosure for Internet Celebrity Promos

The 433-million member LinkedIn, which Microsoft is in the process of acquiring for $26 billion, is moving into video. The company has chosen 500 LinkedIn “Influencers” — people with large followings who regularly post to the site — who will create 30-second (or less) videos with a LinkedIn-created app Record. The videos will be each Influencer’s response to general questions relating to LinkedIn’s mission of professional development, such as leadership challenges or technology trends. Continue reading LinkedIn Adds In-Stream Video, Initially From 500 Influencers

After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising

YouTube Kids, a standalone app that launched a year-and-a-half ago, has been a big success, with more than 10 billion video views annually and a position as one of the top five kid apps in the iOS and Android app stores. But although YouTube has vetted the content to be kid-appropriate, not so the advertising, which ranges from product placement to pitches for junk food. Last year, the Center for Digital Democracy and Campaign for a Commercial-Free Childhood asked the Federal Trade Commission twice to investigate. Continue reading YouTube Kids Goes Behind Paywall to Lose Inappropriate Ads