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Debra KaufmanJanuary 27, 2016
Apple fans browsing the Internet were excited to read about a new 4-inch iPhone 6c. Not so fast. According to sources who have used the upcoming iPhone with a 4-inch display, the information is false. Rather than release a smaller version of the iPhone 6s (for customers yearning for a less daunting screen size than 4.7 or 5.5 inches), Apple is upgrading the iPhone 5s first released in fall 2013. The upgrade is not a preview of the iPhone 7, as rumored, but retains the 5s’s design and include a headphone jack. Continue reading Apple Readies Debut of iPhone 5se, Feature-Rich Version of 5s
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Meghan CoyleJanuary 27, 2016
Football coaches are already using artificial intelligence to help them on the sidelines. Students at North Carolina State University built an AI that could predict whether an NFL team would pass or run the ball. The AI called the plays correctly 91.6 percent of the time during an NFL game. The technology may not yet be ready for a real-time game situation, but with more data and research into machine learning and game theory, AI could become a big league contender. Continue reading Data Analytics: AI Could Assist Coaches in Professional Sports
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Meghan CoyleJanuary 27, 2016
Amazon is looking to expand its services, particularly online grocery shopping and video streaming, in Europe this year. The company plans to add several thousand new jobs in Europe to help expand its operations. Amazon has already found success in its online grocery shopping and delivery service, Amazon Fresh, in the United Kingdom, and will likely use that model in other major cities. Amazon’s online sales continue to grow at the same pace as the online sales rate across the region. Continue reading Amazon Plans to Expand Online Grocery Shopping in Europe
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Debra KaufmanJanuary 26, 2016
After coming up empty at last year’s Sundance Film Festival, streaming services Amazon and Netflix made some significant acquisitions at this year’s indie film festival in Utah. Prior to the festival, Netflix spent $5 million for the streaming rights to “Tallulah,” starring Allison Janney and Ellen Page, and almost $7 million for “The Fundamentals of Caring,” starring Paul Rudd and Selena Gomez. Amazon inked a deal for Kenneth Lonergan’s “Manchester by the Sea,” with Kyle Chandler, Casey Affleck and Lucas Hedges. Continue reading Amazon and Netflix Acquire Movies and Visibility at Sundance
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Debra KaufmanJanuary 26, 2016
For the eighth year in a row, YouTube launched its AdBlitz platform, a channel and separate website that displays Super Bowl television spots online before game day and allows viewers to vote for their favorite ads. This year, YouTube has unveiled a new feature: a real-time advertising tool, which enables advertisers to run ads across Google’s platforms, timed to big moments during live events, such as a game-winning field goal. Currently in beta, the feature was already tested by a Marco Rubio Super PAC on debate night. Continue reading YouTube Adds Real-Time Spots to Super Bowl AdBlitz Platform
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Debra KaufmanJanuary 26, 2016
Brendan Eich created JavaScript, the world’s most widely used programming language and co-founded Mozilla, the organization behind the Firefox browser that has become one of the most popular ways to navigate the Web. Now he’s back with Brave Software, a startup developing an open source browser for desktop and mobile that carves a middle path between excessive online advertising and antagonistic ad blockers. In his paradigm, advertisers, browser companies, websites and users stand to win. Continue reading Brave Browser Aims to Reinvent Online Advertising Paradigm
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Meghan CoyleJanuary 26, 2016
Google has released a beta Android app for its Google Expeditions Pioneer Program that allows educators to bring their students on a virtual reality field trip. The VR content includes immersive educational experiences in locations such as Machu Picchu, Mars, the Great Barrier Reef and Buckingham Palace. Students use Google Cardboard headsets to view the content while the teacher can use a tablet to guide their students through the location and monitor where each student is looking. Continue reading Google Expands Access to its Educational VR Field Trip App
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Meghan CoyleJanuary 26, 2016
Some traditional watch companies are taking a different approach to the wearables market than the tech companies that have joined the competition in recent years. Instead of manufacturing smartwatches with all of the bells and whistles of today’s smartphones, traditional watchmakers like Fossil are making wearables that look more like traditional analog watches. These devices only have basic fitness tracking and notification features, but they may be the key to helping wearables go mainstream. Continue reading Fossil’s New Smartwatches Mimic Design of Analog Watches
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Debra KaufmanJanuary 25, 2016
At the Sundance Film Festival, the latest in virtual reality appears at the New Frontier, the Sundance Institute’s showcase for virtual reality, immersive cinematic works, and media lab innovations. 2016 is no exception, and the buzz is already out about some of the must-see virtual reality movies and experiences. Among them, “The Wasteland” from 8i is one recommendation. Other notable VR experiences at Sundance include “American Bison,” “Kiya” and “Wave of Grace.” Continue reading Must-See VR at Sundance: Volumetric Capture, Empathic Tales
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Meghan CoyleJanuary 25, 2016
Verizon is already developing a 5G cellular network, the next generation of wireless technology following 4G LTE. Chief financial officer Fran Shammo says the company plans to launch the first 5G network in the U.S. Verizon hopes to begin trials of the 5G network as early as this year, but the technology probably won’t be widely available until 2020. Verizon says the 5G network is different from the LTE network because 5G is designed to accommodate demands of the Internet of Things. Continue reading Verizon Plans to Test 5G Network Technology in U.S. in 2016
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Debra KaufmanJanuary 25, 2016
A look back at 2015 reveals memorable trends in social media: the birth of live social streaming, with Periscope and Meerkat winning over early adopters; the growth of Snapchat, with its more than 200 million active users; and video, with Facebook users logging about 8 billion video views a day (possibly even more than on YouTube). Looking ahead to 2016, it appears that new technologies will change how we interact with social media, creating new options for everything from shopping to sharing real-time experiences. Continue reading Predicting the Five Biggest Changes in Social Media This Year
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Debra KaufmanJanuary 25, 2016
Weibo, China’s version of Twitter, is contemplating raising its character limit to 2,000, just weeks after Twitter announced similar plans. Weibo, owned by Chinese Internet company Sina Corp., will begin testing its lengthened character limit with so-called VIP users, beginning January 28, offering the feature to its 200 million users a month later. According to Weibo, about 10 percent of original posts exceed 120 characters. Twitter, meanwhile, has said it is contemplating raising its character limit to 10,000 characters. Continue reading Weibo Tests Going Beyond 140 Characters, Twitter to Follow
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Meghan CoyleJanuary 25, 2016
The Association of National Advertisers (ANA) recently conducted a study that found that marketers are continuing to lose money to bots, the computer programs that create fraudulent Web traffic by mimicking human Web browsing habits. Despite efforts to inform marketers about the dangers of bots, the level of fraud remains relatively unchanged from the previous year. The authors of the study estimate that companies could lose more than $7 billion globally this year because of it. Continue reading Study: Marketers Losing Billions to Fraudulent Online Ad Traffic
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Debra KaufmanJanuary 22, 2016
In Fall 2013, Nielsen expanded its purview into the social media sphere with its “Twitter TV Ratings.” The company is now adding Facebook and, later, Instagram, to its “Social Content Ratings” that will measure aggregate-level chatter related to TV shows in posts shared with friends, family, followers and the public. The new social media ratings are slated to be available sometime in the first half of 2016, wherever Nielsen Twitter TV Ratings are currently available (Australia, Italy, Mexico and the U.S.). Continue reading Nielsen Adds Facebook, Instagram to Its Social Media Tracking
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Meghan CoyleJanuary 22, 2016
Market research firm Gartner is forecasting a decline for CE device spending in 2016. While end-user sales are expected to inch up less than 2 percent this year, overall spending on devices like PCs, tablets and mobile devices will decline, according to the researcher. This decrease, the first since Gartner started tracking the market in 2010, is largely due to the falling price of phones. In markets like China, consumers are opting for basic models of smartphones rather than upgrading to higher-end devices. Continue reading Gartner: Overall Spending on CE Devices Projected to Decline