Study Examines the Significant Impact of Kickstarter Projects

Research out of the University of Pennsylvania’s Wharton School, led by Professor Ethan Mollick, revealed that, since its 2009 founding, Kickstarter has been used to raise $5.3 billion, leading to the creation of 8,800 new companies and non-profit organizations and generating 29,600 full-time and 283,000 part-time jobs. The study, funded in part by the Kauffman Foundation, relied on data from Kickstarter and only looked at successfully funded projects. Kickstarter had no involvement in the study. Continue reading Study Examines the Significant Impact of Kickstarter Projects

Pandora Integrates Ticketfly, Adds Concert Recommendations

A Pandora listener will now be shown concert recommendations based on the music she listens to, and a click on a concert will forward her to Ticketfly’s app or website. This is the first step in integrating Pandora’s streaming music service with Ticketfly, a concert ticketing service Pandora bought for $450 million in October 2015. Concerts are shown via the app’s feed, push notifications on mobile devices and a weekly email. Ticketfly generates notifications as soon as a concert promoter creates an event. Continue reading Pandora Integrates Ticketfly, Adds Concert Recommendations

T-Mobile’s Binge On Expands Content with ABC, Apple, Fox

T-Mobile’s Binge On service, which lets subscribers stream selected services without the content counting towards their data cap, just quadrupled its offerings with Fox Now, ABC, Apple Music, NatGeo TV and Disney Jr. among others. With these additions, the Binge On program hosts more than 100 content partners, including Netflix and YouTube. The program is catching on with users, whose streaming hours increased 50 percent between June and July. Video quality for Binge On programming is downgraded to 480p. Continue reading T-Mobile’s Binge On Expands Content with ABC, Apple, Fox

Facebook Touts Major Growth, Driven by Mobile Advertising

Facebook added 220 million monthly users in the past year, for a current total user base of 1.71 billion people. More than 90 percent of those users access Facebook via their mobile devices, where Facebook reaped 84 percent of its $6.2 billion in advertising revenue in the last quarter. The company saw 80 percent growth in Q2 from mobile ads, from an overall 59 percent growth rate in advertising. WhatsApp and Messenger, both of which have 1 billion users, are part of the company’s next move into video. Continue reading Facebook Touts Major Growth, Driven by Mobile Advertising

Facebook Open-Sources Designs for Surround 360 Camera

Facebook just put the blueprint and software for its 17-lens Surround 360 stereoscopic 3D camera on GitHub, fulfilling a promise the company made earlier to make the camera design, assembly instructions, control software and stitching software available for free. Facebook’s move is seen as an effort to enable more people to create 360-degree immersive videos. By open-sourcing the camera’s construction and operation, developers will be able to create products and speed up the development of the marketplace. Continue reading Facebook Open-Sources Designs for Surround 360 Camera

LeEco Acquires Vizio to Bring its Streaming Services to U.S.

Chinese tech company LeEco (formerly LeTV), has paid $2 billion for California television seller Vizio, which presently controls about 20 percent of the U.S. market. The Beijing-based company is often referred to as the Netflix of China, although it sells hardware devices such as TVs, set-top boxes, smartphones and electric cars in addition to its streaming services. With the acquisition, LeEco can now bring its services to the U.S. “Our strategy is to integrate our platform — including software and services — with devices,” said LeEco exec Winston Cheng. Continue reading LeEco Acquires Vizio to Bring its Streaming Services to U.S.

SES Begins Ultra HD Linear TV Trials with Small Cable Ops

The transition to Ultra HD is the classic chicken-and-egg scenario: Programmers don’t launch services because pay TV operators can’t distribute them, and consumers don’t buy UHD TV sets because there’s nothing to watch. Fifteen years ago that was the identical conundrum for High Definition, however, and now HDTV is ubiquitous in the U.S. Ultra HD just got one step closer to that with satellite operator SES’s launch of its first trials of Ultra HD 4K linear channels, to be followed by subscriber tests later in 2016. Continue reading SES Begins Ultra HD Linear TV Trials with Small Cable Ops

NBC Inks Deals with Digital Celebrities to Promote Olympics

To lure millennials to watch the Rio Olympics, which run August 5 to 21, NBC is enlisting 24 Internet celebrities to build buzz. For the first time, NBC is using a portion of its marketing budget on digital influencers such as German DJ/comedian Flula Borg, who has 779,000+ YouTube fans, to appear in videos with U.S. Olympic athletes, including Michael Phelps, Missy Franklin, Maya Moore and Claressa Shields. The YouTube celebrities tapped for videos have 120 million followers on YouTube, Facebook, Twitter, Instagram and Vine. Continue reading NBC Inks Deals with Digital Celebrities to Promote Olympics

Facebook Takes Aim at YouTube with Mobile Video Features

Facebook is testing new mobile video features for its Android app, including subscription-based video channels and a dedicated video tab that incorporates video search, which would provide brands with the opportunity to target ads based on keywords. Enhancing the mobile viewing experience is the next step toward making the social platform more video-centric and ramping up competition with YouTube. However, Facebook needs to convince its users to watch video mixed with other content and, especially for advertisers, show successful video completion rates. Continue reading Facebook Takes Aim at YouTube with Mobile Video Features

Apple Experiences Downturn, iPhone SE Sales a Bright Spot

Apple’s quarterly profit fell 27 percent to a net income of $7.8 billion in the fiscal third quarter ending June 25, compared with $10.68 billion in last year’s third quarter. This downturn, which marks a second straight quarter of reduced revenues, reflects a prolonged downturn in iPhone sales, the first since the smartphone was introduced in 2007. The smaller, less expensive iPhone SE, which debuted in March, alone enjoyed strong sales, with sales of all other models dipping. Continue reading Apple Experiences Downturn, iPhone SE Sales a Bright Spot

Hollywood Studios Weigh Impact of Rotten Tomatoes Scores

To understand why some movies bomb, Hollywood studio executives are increasingly focused on Rotten Tomatoes and other platforms that aggregate hundreds of views into a single score. This switch is a marked difference from past decades when high-profile movie critics at big newspapers were the most important judges of a movie’s merit. Those critics still exist, but primarily seem to hold sway with a small group of older viewers. Rotten Tomatoes and Metacritic scores, meanwhile, show up in today’s search results and social media conversations. Continue reading Hollywood Studios Weigh Impact of Rotten Tomatoes Scores

MIT Prototypes Glasses-Free 3D for Motion Picture Theaters

MIT’s Computer Science and Artificial Intelligence Lab (CSAIL), with Israel’s Weizmann Institute of Science, released the prototype of a 3D display technology, for use in movie theaters, that doesn’t require glasses. Other glasses-free 3D displays have been available, most notably with the Nintendo 3DS, but they are designed for use by a single user and only work when the content is viewed at a specific angle. A research paper on the technology, dubbed “Cinema 3D,” will be given at the SIGGRAPH conference this week. Continue reading MIT Prototypes Glasses-Free 3D for Motion Picture Theaters

How Sponsored Content Transforms as It Moves to Facebook

Publishers have gravitated to sponsored content — stories, videos and podcasts that mimic journalistic content — to cope with rapidly changing online advertising. The Atlantic, Slate and The New York Times are among the publications that count sponsored content as a significant portion of their revenue. Companies such as Vice and BuzzFeed have created businesses centered on focused content. But the definition of sponsored content is shifting as viewers move from news sites towards Facebook and other social media platforms. Continue reading How Sponsored Content Transforms as It Moves to Facebook

Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter Continues its Push to Become Live-Streaming Service

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service