House Hearings Consider Balance of Competition, Privacy

The House Judiciary Committee held hearings that included testimony about how tech giants Amazon, Apple, Facebook and Google have collected significant quantities of data that give them a dominant market power that endangers consumer privacy. House Republicans, however, noted that strong data protection regulations in Europe, as well as other privacy regulations, could hurt competition among these companies. The hearing is the latest effort in the House’s antitrust investigation into digital giants. Continue reading House Hearings Consider Balance of Competition, Privacy

Brands Rethink Use of Influencers Given Widespread Fraud

Companies that have been paying social media influencers billions of dollars to promote their brands are thinking twice about the practice given there is no practical way to measure its impact. Some influencers have also alienated brands by deliberately inflating their number of followers or angered consumers by promoting products they don’t actually use. Early adopter Ipsy, an online cosmetic brand, for example, has recently pulled back on using online influencers, whose posts have been compared to 30-second TV ads. Continue reading Brands Rethink Use of Influencers Given Widespread Fraud

On-Demand Television Is Giving the Music Industry a Boost

“Stranger Things,” “Breaking Bad” and “Transparent” are just a few examples of popular television shows that have been a boon to the music industry in recent years. During an era when physical music sales are at a low, artists and labels are eager to license their music to play during TV episodes for royalties and publicity. According to numbers provided by UK music collecting society PRS for Music — home of the Performing Right Society (PRS) and the Mechanical-Copyright Protection Society (MCPS), the use of music across on-demand platforms has increased 238 percent over the past five years.

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KidHQ: Walmart and Mattel Renting Space in Virtual Store

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

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Amazon Curated Annual Holiday Toy Guide Comes at a Cost

Amazon released its annual Holiday Toy Guide featuring more than 1,700 “curated” items. In order to be considered for a spot in the well-regarded guide, Amazon charges toy companies millions of dollars, according to documents reviewed by Bloomberg. Amazon sells “Holiday Toy List” sponsorships for up to $2 million, and “the more sponsors pay, the more products they can nominate to be on the list and the more prominently their own products will be featured on the popular website.” Amazon’s summer toy list charged lower rates.

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Netflix Remains Confident, Despite Increased Competition

For the second straight quarter, Netflix fell short of its subscriber-growth target. For some, this raises questions about Netflix’s ability to fend off competition in an increasingly crowded market, particularly as traditional media companies continue flooding the space with video-streaming services. On Wednesday, however, Netflix shares rose 8.5 percent based on news that the overall subscriber base did grow in the 3rd quarter, it didn’t lose domestic numbers, and it also saw strong international subscriber growth.

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Hulu Advances Personalization with Like/Dislike Buttons

Ahead of the launch of two new streaming services, Disney+ and Apple TV+, Hulu is taking steps to add more personalization to its platform. After launching an enhanced recommendation engine that takes into account what viewers watch and when, it’s now introducing Like and Dislike buttons that will enable more personal and accurate content recommendations. The new buttons now appear across the Hulu platform. When using a living room device, you’ll see them on the Details page; when using a computer, you’ll see them on the Homepage.

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Facebook Falls, Amazon Rises, and Apple Holds Top Spot

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

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FCC Formally Approves the Merger of T-Mobile and Sprint

The Federal Communications Commission approved the merger between T-Mobile and Sprint yesterday, months after the Justice Department gave its approval. FCC chair Ajit Pai and Republican commissioners Brendan Carr and Michael O’Rielly indicated their support of the deal in May, believing that it would lead to a faster deployment of 5G. Democrats voted against the merger, and commissioner Jessica Rosenworcel argued that it would lead to higher prices and less innovation, ultimately impacting consumers. A coalition of state attorneys general are still attempting to prevent the merger with a multistate lawsuit. Continue reading FCC Formally Approves the Merger of T-Mobile and Sprint

Google’s Latest Pixel Takes Phone Cameras to Next Level

At Google’s annual hardware event this week, the company introduced the new Pixel 4 and Pixel 4 XL smartphones, both featuring an extra camera lens, infrared scanner for unlocking the phone, and emphasis on computational photography for automatically processing more professional-looking images (even photos of the night sky). Both phones use Qualcomm’s Snapdragon 855 chipset and come equipped with 19:9 “Smooth” displays, which refresh up to 90 times per second, and the touchscreens allow users to poke it or squeeze the body if they want to call upon Google’s built-in Assistant. 

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TiVo Introduces Its Free, Ad-Supported Streaming Service 

On Tuesday, TiVo officially entered the streaming content service arena with the release of its ad-supported streaming service, TiVo Plus. The new service appears to be the company’s answer to The Roku Channel. TiVo Plus is available for free but only to those who own TiVo devices, and it’s enabled by a partnership with XUMO, Jukin Media, and other publishers, allowing TiVo to offer a wide range of content. TiVo indicates that, in total, there will be thousands of movies and TV shows available to consumers. 

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Sony Readies Launch of Immersive 360 Reality Audio Tech

Sony wants listeners to feel like they’re having a live music experience even when listening to a recording. The company just announced plans to release its immersive listening technology, 360 Reality Audio, this fall. After debuting it at CES in Las Vegas, Sony is ready to move forward with the release, which will include around 1,000 tracks to start. Listeners will be able to access 360 Reality Audio songs through the Android and iOS apps of music streaming services such as Amazon Music HD, Deezer, nugs.net and Tidal

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Hulu Joins the Streaming Competition in Offering 4K Video

After removing it in 2018, Hulu once again has 4K content available via its service. This time around, 4K content can be accessed through Xbox One devices (Hulu will soon add 4K support for Amazon Fire TV, LG webOS and others). Formerly, Hulu had only made 4K content available via Apple TV 4K and Chromecast Ultra, and the content selection had been somewhat limited compared to rivals like Netflix and Amazon Prime. Now, Hulu has more original content under its belt to offer in 4K, including hits like “The Handmaid’s Tale,” “The First,” “Castle Rock,” and others. 

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Netflix Film Will Debut on Broadway at the Belasco Theatre

Netflix’s plans for the upcoming release of its Martin Scorsese film, “The Irishman” have shifted due to pushback from major theater chains after they learned of the streaming giant’s plans for a limited run. Netflix now plans to debut the film at the Shubert Organization’s Belasco Theatre in New York City, with showings from November 1st to December 1st that will follow a standard Broadway theater schedule. The company will provide modern equipment for the screenings. The film will debut on Netflix on November 27th.

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Holoride, Ford, Universal Partner for In-Car VR Experience

Tech startup holoride has teamed with Ford Motor Company and Universal Pictures to create an immersive VR experience called “Universal Monsters Presents Bride of Frankenstein holoride.” The complimentary ride is being offered during select dates from October 14 to November 9 at Universal CityWalk Hollywood. “They are rolling it out at the theme park, but it could be featured anywhere because it is GPS-based,” explained ETC’s Phil Lelyveld, who recently previewed the ride with colleague George Gerba. “It adjusts to the location and the route. So it could be a touring experience, could be offered at store openings, etc.” Continue reading Holoride, Ford, Universal Partner for In-Car VR Experience