The Nasdaq Stock Market is lending assistance to NYIAX (New York Interactive Advertising Exchange), a startup that is trying to stop phony publishers in the digital ad market. That’s because, according to ad verification company Adloox, these con artists divert one-fifth of annual ad spending, which equals an estimated $16 billion this year. With its blockchain-enabled platform, NYIAX hopes to put an end to the lack of transparency that leads to this significant loss. These scams have become a problem due to the rise of automated ad exchanges that instantly match advertisers with publishers. Continue reading Startup NYIAX Partners with Nasdaq to End Digital Ad Fraud

The National Football League and China’s Tencent Holdings have signed a deal to give the latter exclusive rights to livestream games and other NFL content online for three years. Tencent will stream the games and other content for free on its flagship social media app, WeChat, as well as other mobile and desktop platforms. WeChat has more than 960 million monthly active users. The NFL first made a move into China in 2009 when it produced a 16-episode reality TV series in which a Taiwanese pop band explored football culture. Continue reading Tencent Signs Deal With NFL to Livestream Games in China

Microsoft has debuted Brainwave, a system that improves AI hardware performance, enabling machine learning at speeds beyond what’s available today with CPUs or GPUs. At the Hot Chips symposium in Cupertino, California, researchers showed off a Gated Recurrent Unit model running on Intel’s newly released Stratix 10 FPGA (field programmable gate array chip), at a speed of 39.5 teraflops without batching operations. Brainwave currently supports models constructed with Microsoft’s CNTK framework and Google’s TensorFlow framework. Continue reading Microsoft Intros Brainwave, Jumpstarting AI Hardware Speed

Amazon dominates e-commerce, but now Google and Walmart Stores are partnered to compete. Google will enable customers to place orders via its virtual assistant, and Walmart will join Google’s online shopping market Google Express. Walmart will fulfill orders made through Google Express, and will also share consumers’ purchase history with Google, which streamlines re-ordering of products. Voice-enabled shopping is a rapidly growing market sector, with Amazon enabling it through its Alexa voice assistant and Echo speakers. Continue reading Walmart and Google Partner to Better Compete With Amazon

This year, 500 scripted TV shows will vie for viewers’ attention. Now, some tech leaders are turning up the heat by entering the original programming market: Apple has budgeted more than $1 billion for original content; Google will spend up to $3 million per episode; and Facebook said it is willing to spend $3 million to $4 million per episode. A few cable companies, including A&E and WGN, are withdrawing from scripted content but, with three tech titans in the game, the competition for eyeballs will be fierce. Continue reading Three Tech Titans Up the Ante in Scripted TV Programming

In an effort to attract younger viewers, CNN has unveiled “The Update,” a daily three-to-five-minute news show exclusively for Snapchat. The show will run at 6:00 pm ET every day, with breaking news updates throughout the early morning and evening. “The Update” will replace CNN’s existing magazine-like “edition” produced daily for Snapchat’s Discover section. NBC also debuted a twice-daily news show in July this year. As one of Snapchat’s first publishing partners, CNN began created editions for the platform in early 2015. Continue reading CNN Targets Young Audience With News Show on Snapchat

Intel reports that the eighth generation of its Core line of chips, to be debuted in new laptops in September, will offer as much as a 40 percent increase in performance over its previous generation. Although the PC market has been declining, Intel — whose chips are already in 80 percent of PCs globally — is still posting upticks. In Q2, Intel saw a 12 percent increase in chip sales. Intel’s only remaining competitor in this sector is Advanced Micro Devices (AMD), which is also bringing its new Zen chips to market this year. Continue reading Intel Claims Big Performance Leap for Next Gen Core Chips

Turner Sports is introducing a streaming subscription service to air the Union of European Football Associations’ Champions League and Europa League soccer matches. Although the streaming service doesn’t have a name or price yet, it is scheduled to debut in 2018, when the Time Warner-owned network’s deal for the UEFA matches begins; Turner’s English-language three-year rights is reportedly valued at more than $180 million. Turner Networks joins numerous other traditional media companies launching similar direct-to-consumer digital services. Continue reading Turner’s Streaming Service to Debut with European Football

Electronic Arts and the National Football League now offer an eSports tournament aimed at the casual user in the living room. Dubbed the Madden NFL Club Championship, the competition is open to players of all skill levels aged 16 or older in North America, the U.K. and Germany, and is based on a pilot program held last spring. It’s also linked to the debut of “Madden NFL 18,” Electronic Art’s newest installment of the annual football game franchise, which has sold more than 100 million units around the world since its 1980s debut. Continue reading Electronic Arts, NFL Create Tournament for Casual Gamers

Google has unveiled efforts to help drive users to subscribe to news publications in response to publishers’ complaints that Google and Facebook now dominate online advertising. First, it is renovating its “first click free” feature that lets users access subscription publications via search. The company is also taking another look at publishers’ tools for online payments and how to target potential subscribers. The New York Times and the Financial Times will be the first to test these tools. Continue reading News Publications Testing Google’s New Subscription Tools

NASCAR and Twitter have inked a deal for all 10 NASCAR Cup Series Playoffs races in 2017 whereby in-car cameras will livestream the races to Twitter. Viewers can access the stream via the auto racing organization’s Twitter handle @NASCAR, nascar.twitter.com, NASCAR’s website and the NASCAR mobile app, with real-time curated tweets presented in a timeline. NBCSN, NBCSports.com and the NBC Sports app will broadcast the races; the first takes place at the Chicagoland Speedway on September 17 with Toyota sponsoring the live stream. Continue reading NASCAR and Twitter Sign Pact to Livestream Playoffs Races

Amazon is going full bore promoting its virtual assistant Alexa. In an effort to make it available on more devices, the company has debuted the Alexa Voice Service Device SDK toolset, which lets developers integrate a fully functional version to their devices, offering speech recognition and all the other Alexa capabilities such as notifications, weather reports, streaming media and thousands of voice apps. Amazon is providing additional incentive to developers by paying those whose voice apps demonstrate customer engagement. Continue reading Amazon Promotes Alexa With SDK, Revenue for Developers

The once-popular Finnish smartphone manufacturer Nokia, now under the aegis of HMD Global, is introducing a new mobile device. With its Android-based Nokia 8, the company hopes to compete with the iPhone 7 and Samsung Galaxy S8. HMD Global, led by former Nokia employees and funded by private equity, bought Nokia’s phone tech from Microsoft, which purchased it in 2013. The flagship phone, encased in polished aluminum, is 7.9-mm thick and features a high-resolution 5.3-inch screen, 4K video recording, Carl Zeiss optics and spatial audio emanating from its 360-degree camera. Continue reading Nokia Phone Features Zeiss Optics, 360 Video, Spatial Audio

ESPN has introduced MultiCast, a feature for its App for Apple TV’s tvOS that allows viewers to watch up to four simultaneous live streams from the network’s 60,000+ hours of annual programming and more than 30 live events on any given day. The network is also debuting version 5.10 of its iOS and Android app with a “Watch” tab allowing viewers to watch live-streaming events and shows featuring their favorite teams. The new version also offers ESPN3 replays, adding to the current long-form video and on-demand highlights. Continue reading ESPN Introduces Four-Screen Live Viewing to Apple TV App

Google just acquired AIMatter, a Belarus startup that will boost the tech giant’s efforts in computer vision, the artificial intelligence sector that helps computers process images as well as, or even better, than humans. AIMatter has already built a neural-network-powered AI platform and SDK that quickly processes images on mobile devices, as well as Fabby, a photo/video editing app that has been used as a proof-of-concept. AIMatter has employees in Minsk, the San Francisco Bay Area, and Zurich, Switzerland. Continue reading Google Purchases AIMatter to Boost Computer Vision Efforts