March 27, 2017
According to inside sources, AMC Networks plans to target millennials with its own ad-free, online streaming service. However, distinguishing itself from today’s collection of standalone options, AMC’s offering will reportedly be made available exclusively for cable subscribers, a move meant to support the pay TV industry as it faces a growing number of cord cutters. “AMC is discussing featuring digital-only spinoff shows of its existing programs like ‘The Walking Dead’ and is considering pricing between $4.99 to $6.99 a month,” reports Reuters. “Packaging the service as an add-on to existing cable bills allows AMC to curry favor with cable and satellite companies.”
The move could also be a way for AMC “to recoup lost ad revenue” in a changing landscape. And it could be a way to grow audiences for the network’s popular shows. Nielsen figures indicate that AMC “currently has four of the top 10 highest rated shows with adults 25-54 in ad-supported cable,” notes Reuters.
AMC has introduced other streaming-only options in the past, including its horror-based Shudder, and one for its Sundance network. “The company also has an online application where cable subscribers can view its network with commercials.”