AT&T Reveals More Info About HBO Max, Debuting in May

AT&T revealed more information about its HBO Max streaming service, scheduled to debut in May 2020. The service, priced at $14.99 per month, will be free for existing HBO and HBO Now subscribers, and premium AT&T customers, and feature shows from TV producer Greg Berlanti and actress/producer Mindy Kaling as well as content from HBO and Warner Bros. movie/TV library, including “Friends” and “The Big Bang Theory.” It is also acquiring streaming rights for shows such as Comedy Central’s “South Park.” Continue reading AT&T Reveals More Info About HBO Max, Debuting in May

Verizon Offers Free Disney+ for Unlimited Data Customers

Verizon Communications, the largest U.S. wireless provider, will provide a year of free access to Disney+ for its customers who have unlimited data plans. About half of Verizon’s 100+ million customers currently pay for an unlimited data plan. Disney’s new film and television streaming service will debut November 12 and cost $6.99 per month. Verizon will also offer a year of free Disney+ to its FiOS Internet and 5G home broadband subscribers. Disney+ is one of several new streaming services targeting Netflix’s dominance. Continue reading Verizon Offers Free Disney+ for Unlimited Data Customers

Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

Quibi, the Hollywood startup aimed at delivering “quick bite” mobile entertainment to millennials, has partnered with T-Mobile to deliver the streaming service when it launches in April. T-Mobile, the country’s third largest mobile network with 83.1 million customers, has been searching for entertainment partners to better compete with AT&T, which acquired Time Warner last year and plans to launch streaming service HBO Max next year. What the Quibi partnership means for T-Mobile subscribers has yet to be revealed. Continue reading Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

CBS and Viacom Reunite With a Focus on Streaming Video

After a split of more than 10 years, CBS and Viacom finalized a deal yesterday to recombine. The new company, to be called ViacomCBS Inc. with a market value of about $30 billion, will bring Viacom brands such as BET, Comedy Central, MTV, Nickelodeon and Paramount Pictures together with CBS, Showtime and the new CBS All Access streaming service. The merger follows several high-profile media deals, including Disney’s purchase of Fox’s movie and TV assets in March and AT&T’s 2018 acquisition of Time Warner, as media companies face significant changes involving pay TV and streaming services. Continue reading CBS and Viacom Reunite With a Focus on Streaming Video

WarnerMedia’s Streaming Service Will Be Called HBO Max

AT&T completed its $85.4 billion acquisition of Time Warner last year, in part to take on phone service competitors and streaming giant Netflix. Now, WarnerMedia has confirmed that its upcoming streaming video service will be called HBO Max. A beta version is expected by the end of this year, with a full launch slated for spring 2020. The subscription service will feature 10,000 hours of content at launch, including films from the Warner Bros. library, HBO series and movies, exclusive streaming for all 236 episodes of “Friends,” The CW’s upcoming “Batwoman” and “Katy Keene” series, original movies from Greg Berlanti and Reese Witherspoon, full libraries of “Pretty Little Liars,” “The Fresh Prince of Bel Air” and more. Continue reading WarnerMedia’s Streaming Service Will Be Called HBO Max

AT&T Rolls Out Its Ad-Buying Service for Premium Content

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

Disney Finalizes Deal with Comcast to Take Control of Hulu

Comcast, which owns roughly one-third of Hulu, has agreed to sell its stake in the streaming video service to Disney. The deal calls for Comcast to sell its interest for Hulu’s fair market value no earlier than 2024. The Hulu joint venture launched nearly 12 years ago with the goal of providing a legal platform for television content that would serve as an alternative to YouTube and pirate sites. The platform has since become a major Netflix competitor. Disney’s share increased with its recent $71.3 billion purchase of 21st Century Fox’s movie and TV studios. AT&T, which picked up 9.5 percent of Hulu with its $85 billion deal for Time Warner, recently sold back its share to Hulu for $1.43 billion. Continue reading Disney Finalizes Deal with Comcast to Take Control of Hulu

Hulu Positioned to Become Most Serious Netflix Competitor

Amazon, Apple, AT&T and Disney aim to compete against Netflix, the current giant in streaming video. The one contender that rises above is Hulu, which has gone through several owners (Disney, 21st Century Fox, Comcast and Time Warner). AT&T sold Time Warner’s stake, and with the purchase of Fox, Disney is now Hulu’s majority owner. Hulu originally streamed shows from other networks, but its profile changed with “The Handmaid’s Tale,” which became the first “streaming-native” show to win an Emmy for best drama series. Continue reading Hulu Positioned to Become Most Serious Netflix Competitor

AT&T Selling Back Its Share of Hulu to Disney and Comcast

AT&T is selling back its 9.5 percent minority share in Hulu LLC, in a deal worth $1.43 billion. The $15 billion online-streaming venture is now entirely owned by The Walt Disney Company and NBCUniversal parent Comcast Corporation (it was formerly co-owned by Disney, 21st Century Fox, Comcast and AT&T). “We thank AT&T for their support and investment over the past two years and look forward to collaboration in the future,” said Hulu CEO Randy Freer. “WarnerMedia will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.” Continue reading AT&T Selling Back Its Share of Hulu to Disney and Comcast

AT&T Chief Outlines Future WarnerMedia Streaming Platform

At the UBS Global Media and Communications Conference, AT&T chief executive Randall Stephenson revealed that investing in more HBO programs is a target for the coming year, as WarnerMedia readies its direct-to-consumer subscription platform due to launch by end of 2019. HBO will anchor the as-of-yet unnamed service, which will also offer original programming and other WarnerMedia content year-round. Stephenson did stress, however, that AT&T won’t spend the $11 billion that is Netflix’s current annual budget for content. Continue reading AT&T Chief Outlines Future WarnerMedia Streaming Platform

AT&T to Roll Out Three Tiers of Streaming Service Next Year

AT&T announced it plans to introduce three tiers of a new streaming video service to launch in beta by the fourth quarter of 2019, although pricing and details have yet to be revealed. The WarnerMedia service, intended to take on Netflix and other streaming competitors, will offer movies and TV shows from Warner Bros., Turner and HBO. In the future, the unnamed service is expected to feature licensed content from additional media companies. The venture is part of AT&T’s larger plans to pursue areas outside of its core businesses following the company’s acquisition of Time Warner. Continue reading AT&T to Roll Out Three Tiers of Streaming Service Next Year

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

AT&T to Launch WarnerMedia Streaming Service Next Year

By the end of 2019, AT&T is slated to introduce a digital video service featuring WarnerMedia films and TV shows. That will include such blockbusters as “Wonder Woman” and the Harry Potter franchise as well as HBO’s “Game of Thrones.” The deal comes on the heels of AT&T’s purchase of Time Warner in June for $85.4 billion. The company made it clear then that the main motivation for the acquisition was to launch a streaming video service. So far, no details have been revealed on the service’s name, price or date that it will be launched. Continue reading AT&T to Launch WarnerMedia Streaming Service Next Year

AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

AT&T revealed its new strategy for advertising, to help monetize its $85.4 billion Time Warner acquisition. Brian Lesser, chief executive of new advertising unit Xandr (after Alexander Graham Bell) described plans to deliver ads targeting individuals and households. His argument is that the media industry needs to run ads to pay for expensive, critically acclaimed series, because revenue from subscription services isn’t enough. Xandr consists of recent purchase AppNexus, AT&T Adworks and its other adtech services. Continue reading AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

Hulu with Live TV Surpasses One Million Subscriber Milestone

Hulu’s live TV streaming service, launched just over a year ago, has topped one million subscribers, up from the 800,000 Hulu announced in May and the estimated 450,000 reported by CNBC at the beginning of the year. While its new service numbers are on the rise, they remain a mere fraction of Hulu’s total base of more than 20 million subscribers (including its paid on-demand programming). However, the milestone is significant considering the competition in the burgeoning space between services such as Sling TV from Dish (2.3 million subscribers) and AT&T’s DirecTV Now (1.8 million subscribers). Continue reading Hulu with Live TV Surpasses One Million Subscriber Milestone

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