Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

To avoid having their ads appear next to offensive online material, companies now stipulate the type of web content — or even specific websites — they want to avoid. Blacklists have always existed but are getting longer and more specific for many advertisers. That’s a problem for numerous large and small news publishers, who find their outlets avoided by advertisers in favor of less controversial lifestyle publications. Colgate-Palmolive, Subway and McDonald’s are among many companies blocking digital ads in hard news. Continue reading Advertisers Blacklist Hard News, Migrate to Lifestyle Pubs

Amazon is launching a new service called Amazon Personalize in select regions of the U.S., Asia and Europe, with additional locations to be added. The service, first revealed at last year’s re:Invent conference, aims to personalize the customer experience by helping developers build apps, websites, email marketing and content management systems that provide product recommendations and personalized search results. “We are excited to share with AWS customers the expertise we’ve developed during two decades of using machine learning to deliver great experiences on Amazon.com,” said Swami Sivasubramanian, VP of machine learning. Continue reading Amazon Enables Tailored Recommendations via AI Service

According to sources, Amazon is contemplating aggressive growth for its new Amazon Go cashierless stores. With plans to open as many as 3,000 new stores, Amazon would rival 7-Eleven, Subway, Panera Bread and mom-and-pop shops where people go to get a quick meal. Chief executive officer Jeff Bezos sees the move as a way to reduce time to buy a meal in busy cities and “reinvent” the brick-and-mortar store experience but hasn’t settled on the best format: a store for prepared foods and limited groceries or one that offers speedy meals. Continue reading Amazon Considers Opening 3,000 Cashierless Stores by 2021

Elon Musk, chief executive of Tesla, Space Exploration Technologies, and Boring, tweeted how Los Angeles residents will be able to take advantage of an integration of all three of his companies’ endeavors: drive their electric car to an electric pod in a Boring tunnel that will take them to the Port of Los Angeles where SpaceX will have rockets that he hopes will fly to Mars. Musk aims to “solve the problem of soul-destroying traffic,” with autonomous pods that will travel at 600 miles per hour through a network of tunnels. Continue reading Elon Musk Envisions Future Los Angeles with Hyperloop Travel

MasterCard just added its digital wallet MasterPass to Facebook Messenger, which will let consumers easily place online orders on the service. MasterPass is already available with FreshDirect and Subway, but is in its early stages of rollout. In related news, PayPal Holdings, which last year said would unveil its payment services on Facebook Messenger, will now unveil it on Alphabet’s Android Pay. Visa and MasterCard are also focused on expanding the consumer and merchant use of their digital wallets. Continue reading MasterCard Introduces Digital Wallet to Facebook Messenger

Although Nielsen already offers tools to help track when consumers buy products in-store after seeing online ads, the measurements company has inked an agreement with Foursquare to create an improved product. Location data company Foursquare will offer information which, combined with Nielsen’s marketing tools, will offer a more complete picture of consumer activity. The new capabilities will come at a price. Nielsen digital measurement clients will be required to buy into the version with Foursquare data included. Continue reading Nielsen and Foursquare Ink Partnership for In-Store Visit Info

Yahoo plans to live-stream Sunday’s game between the Jacksonville Jaguars and Buffalo Bills. The matchup, being played at London’s Wembley Stadium and produced by CBS, will be streamed globally for free via Yahoo’s platforms including Screen and Tumblr. Streaming the game could be a possible first step for Yahoo and the NFL in developing online offerings alongside broadcast and cable TV deals. The NFL has been pushing for new revenue opportunities and has considered partnerships with Silicon Valley in the past. Continue reading Live-Streaming NFL Game Could Be Big First Step for Yahoo

Google now offers Android Pay, a mobile phone payment service similar to Apple Pay. Android Pay works with Visa, American Express, Discover and MasterCard and can be used at more than one million retail locations in the U.S. Android Pay requires a phone that runs Android 4.4 KitKat or newer and has a Near Field Communication (NFC) chip, a feature of most Android phones in the last three years. Android Pay, available in the Google Play app store, will come preloaded in new Android phones. Continue reading Google Unveils Android Pay, Improvement Over Google Wallet

Young Hollywood, a company best known for producing celebrity interviews, recently launched a new linear TV network available exclusively as an Apple TV channel. The programmed network will be scheduled and operated much like a traditional television network. Young Hollywood has partnered with Subway, and plans to run Subway-branded content prior to each program. The company believes a programmed network on Apple TV is the best way to address the viewership trends of younger audiences. Continue reading Young Hollywood Targeting Millennials with Apple TV Channel

According to research firm ITG, Apple Pay already accounts for one percent of all digital payments. The mobile payments system, introduced in October, has experienced its greatest usage with Whole Foods, Walgreens and McDonald’s. ITG also explains that consumers using Apple Pay increased their spending and frequency of use, resulting in a sales jump for participating merchants. By comparison, Google Wallet was introduced more than three years ago, and currently holds about four percent of digital payments. Continue reading Study: Apple Pay Accounts for One Percent of Digital Payments