New Ad Campaign from Turner Educates Viewers about TV Everywhere

  • Turner Broadcasting has begun airing a series of television commercials on TNT and TBS that lets viewers know they can watch TV episodes streamed online if they have a cable subscription.
  • The campaign is designed to educate consumers about the concept of TV Everywhere.
  • “Consumers have bought tens of millions of iPhones and iPads,” explains Steve Koonin, president of Turner Entertainment Networks. “Our vision is that TV Everywhere kind of becomes the consumer-enabling technology that allows them to unlock the potential of those devices.”
  • An instructional video is also posted on YouTube that goes into detail about how to download the app and login (for example, viewers should be aware that they will need to have their cable bill account number available during the process).
  • It is interesting to note that Nielsen is crediting the viewing in its ratings if the show is watched within three days of airing.

Liberty Global Looks Beyond the Horizon with Multi-Screen Video Platform

  • Liberty Global unveiled a new video delivery platform at IBC in Amsterdam that the company claims will reinvent television by combining the interactivity of the Web with cable and personalized content.
  • The multimedia gateway will create a wireless network that connects the TV to personal devices such as computers, tablets and smartphones, reports Communications Technology.
  • The technology, dubbed Horizon, centers on a PC as “the heart of the digital home,” includes a 3D user interface, and is presently undergoing field trials in the Netherlands. Liberty Global suggests it will be commercially available next year.
  • Sixty content providers — including YouTube, Facebook and Twitter — have already signed up to develop applications for the platform.
  • The platform has a number of tech partners including Samsung, which built the multimedia home gateway, powered by the Intel Atom CE Media Processor.
  • NAGRA Media Access will provide the conditional access solution that will support MoCA and Wi-Fi, and participate in the Digital Living Network Alliance (DLNA) ecosystem.

Insiders Say Sprint Will Offer Unlimited Data Plans for iPhone 5

  • Sprint Nextel will reportedly offer unlimited data service plans for the new iPhone 5, expected to debut next month. This would be attractive to big data users and mark a major difference from rivals AT&T and Verizon Wireless.
  • Sprint has been struggling with its bigger rivals and hopes that adding the iPhone to its lineup will lure new customers. “It’s a competitive disadvantage if your two larger competitors have the iPhone and you don’t,” says Matthew Thornton, an analyst at Avian Securities. “Getting the iPhone closes that gap.”
  • Sprint, the third-largest U.S. wireless carrier, already offers unlimited voice and data for RIM’s BlackBerry and HTC’s Evo customers at $99.99/month.
  • According to Bloomberg: “Apple’s iPhone has proved to be a valuable recruitment tool for rivals: Of the 5.6 million smartphones AT&T sold in the second quarter, the device accounted for 3.6 million. A quarter of the subscribers who bought the iPhone were new to AT&T, the company said.”

Should We Be Thinking about 3D Devices and Services for the Classroom?

  • Market research firm Pacific Media Associates estimates that approximately 185,000 3D-ready projectors will be sold to U.S. schools (grades K-12) this year, which would be more than double the number sold last year.
  • “Schools are trying to keep up with the multiplex, keen to find ways to engage students in an age of 3D movies and gadgets that make traditional classroom materials look dated,” reports The Wall Street Journal. “And the technology and equipment makers are eager to create a new market for their 3D products.”
  • Teachers who are 3D proponents find that introducing 3D experiences in the classroom are beneficial in explaining a wide range of topics from understanding what cartilage in a skeletal system looks like to how math works in real life. “You don’t want to turn away because you don’t want to miss anything,” said one middle school student of the approach.
  • It should came as no surprise that younger generations are drawn to 3D, the iPad and mobile devices, but despite new technologies interactive teaching techniques remain the key. This makes 3D technology different in the classroom than it is in the multiplex. “Anyone can watch 3D, but you need to interact with it to really learn,” says James Mayrose, associate professor at Buffalo State College and chief executive of Tactus Technologies Inc., a company that offers a 3D dissectible-frog program.
  • Early studies indicate 3D projection dramatically increases test scores, and it is interesting to note that, unlike TVs, many 3D-ready projectors typically cost the same as regular projectors ($600-800).
  • According to WSJ, some schools are evaluating budgets while some are “waiting for more 3D materials that are in compliance with testing and graduation standards.” The article also points out that “few if any of the leading academic publishers, including Pearson PLC and McGraw-Hill Cos., have created their own stereoscopic course material, but Texas Instruments’ DLP says it is currently in discussions with various publishers.”
  • ETCentric staffer Phil Lelyveld suggests this is a potentially huge market for monetization and marketing opportunities.

Trouble at RIM: Will the BlackBerry Company Consider Selling?

  • Jaguar Financial Corporation CEO Vic Alboini, an investor in struggling Research In Motion, is urging the BlackBerry maker to consider selling the company. He has recommended that RIM form a committee of independent executives to explore the proposal.
  • According to the article: “RIM is seeing its once commanding presence in the smartphone market eroded by the likes of Android and Apple’s iOS: where a year ago RIM accounted for 19 percent of the market, second-quarter figures from Gartner put the company’s current share at 12 percent.”
  • Alboini suggests that selling RIM would maximize the company’s value to investors, who have watched their investments in the Canadian company significantly decline during the last year.
  • “RIM has been hanging hopes for its future on the BlackBerry PlayBook tablet, as well as a new swath of smartphones expected to land in 2012 based on RIM’s recently-acquired QNX operating system — the same OS used in the PlayBook,” reports Digital Trends. “So far, industry response to the PlayBook has been muted, with many citing its reliance on a BlackBerry handset for email as a major impediment — and U.S. mobile carrier Sprint recently backed out of plans to offer a 4G version of the PlayBook, citing lack of customer interest.”

Will the Rise of Electronic Books Destroy Writing as a Profession?

  • During his bleak forecast of the publishing industry at the Edinburgh International Book Festival, novelist Ewan Morrison suggested the rise of the e-book will mean the end of writers as a profession, as piracy and a demand for steep discounts take over the book industry as it has with music, newspapers, games, porn, photography, telecommunications and home video.
  • Publishers will no longer be able to provide advances to enable writers to make a decent living and writers will increasingly depend on the “long tail” which cannot support them. Morrison adds that only established writers will prosper.
  • In 10 to 15 years, he believes the largest “publishers” will be Google, Amazon and Apple.
  • “The writer will become an entrepreneur with a short shelf life, in a world without publishers or even shelves,” predicts Morrison.

U.S. Schools Like the Interactivity and Visuals of the iPad

  • Apple claims there are more than 600 U.S. school districts that have at least one classroom where each student is receiving an iPad to use throughout the school day.
  • The popular tablets feature interactive programs in math, note-taking apps, videos and tutorials on everything from history to foreign languages.
  • The tablets are reportedly very popular in special education and for those who learn visually.
  • Textbook publishers are racing to develop curriculum specifically for iPads. Moreover, digital programs are less costly than textbooks and have interactivity and videos as well.
  • “I don’t want to generalize because I don’t want to insult people who are working hard to make those resources,” says Burlington High (Massachusetts) principal Patrick Larkin of textbooks, “but they’re pretty much outdated the minute they’re printed and certainly by the time they’re delivered. The bottom line is that the iPads will give our kids a chance to use much more relevant materials.”

Is BlackBerry PlayBook Heading Down the Same Road as the TouchPad?

  • It looks like HP’s TouchPad is not the only tablet to face a challenging market.
  • Best Buy has placed RIM’s PlayBook on sale, discounting the 64GB model by $150, while the 16GB and 32GB versions have been marked down by $50.
  • “Research In Motion’s PlayBook has had something of a rough ride since its launch in April this year,” reports Digital Trends. “Reviews have been mixed, while just a month after appearing on shelves, almost 1,000 of the tablets had to be recalled due to unspecified faulty hardware issues.”
  • Additionally, Sprint announced last month that it was dropping its plan to bring the 4G PlayBook to its network, leaving the device without a major U.S. carrier.

The Rumors are True: First Look at the Amazon Kindle Tablet

  • Amazon is reportedly close to production on its long-rumored tablet device. TechCrunch provides a fascinating first-person report on the Android-based Kindle (but sorry, no pictures yet).
  • The device will initially feature a 7-inch color touchscreen with a 10-inch model coming next year. The interface is Amazon’s and the main screen resembles iTunes Cover Flow with a carousel of books, apps, movies. It is built on top of pre 2.2 Android. It will NOT be getting Honeycomb or Ice Cream Sandwich.
  • It will be integrated with Amazon’s content store, which is one-click away. Apps will be available though Amazon’s Android App Store (and not Google’s Android Market). Additionally, the book reader is the Kindle app, the music player is Amazon’s Cloud Player and the movie player is Amazon’s Instant Video player. There is no camera.
  • The device is expected to include a free subscription to Amazon Prime, which will provide access to Amazon Instant Video.
  • TechCrunch anticipates an end of November launch at a cost of $250. There are many more details in the article…

Stretchable OLED: Roll Up your Tablet PC and Tuck it in Your Pocket

  • Engineers at UCLA have created the first fully stretchable organic light-emitting diode (OLED), taking the development of bendable devices to the next level.
  • “Stretchable electronics promise video displays that could be rolled up and tucked into a shirt pocket, or cell phones that could swell or shrink,” reports MIT’s Technology Review. “Electronic sheets that could be draped like cloth would be a boon for robotic skin and embedded medical devices.”
  • In order to create the stretchable OLED display, UCLA’s team “sandwiched two layers of the carbon nanotube electrode around a plastic that emits light when a current runs through it. The team used an office laminating device to press the final, layered device together tightly, pushing out any air bubbles and ensuring that the circuit would be complete when electricity was applied.” The result is a small polymer that can stretch up to 45 percent on one axis while emitting a colored light.
  • The two-centimeter square proof-of-concept unit is a ways off from making it into CE devices, but is a significant breakthrough. “We are still some ways off from having high-performance, really robust, intrinsically stretchable devices,” says Stanford professor of chemical engineering Zhenan Bao who works on stretchable solar cells, but “with this work and those from others, we are getting closer and closer to realizing this kind of sophisticated and multifunctional electronic skin.”

Will $700 Prove too Steep a Price for 4G LTE Tablet?

  • The HTC Jetstream tablet (formerly named Puccini), will be available through AT&T beginning this Sunday.
  • Notable features include: a Snapdragon 1.5 GHz dual core processor, front-facing camera, 8-megapixel rear camera, and HTC scribe stylus pen.
  • The Jetstream runs Android 3.1 Honeycomb on a 10.1-inch screen and will be AT&T’s first tablet with real 4G LTE.
  • According to the company press release: “HTC Jetstream is AT&T’s first tablet to showcase the Android 3.1 OS. The brand new operating system was designed from the ground up for devices with larger screens. It improves on Android favorites with new interactive and resizeable widgets plus improved multi-tasking, browsing, notifications, and customization.”
  • However, the $700 price tag, “discounted” with a 2-year contract (and $35/month data plan), may prove off-putting to some consumers.

iTunes Match: Supports Downloading AND Streaming from the Cloud

  • Apple’s iTunes Match went live to developers for testing this week and music “streaming” from the cloud is reportedly already up and running.
  • If the hype is accurate, the TechCrunch article header from Dennis Kuba’s story submission may prove telling: “With iTunes In The Cloud, Apple Under-Promises And Over-Delivers.”
  • Apple enthusiasts are excited to see what shakes out this fall with iOS 5 and iCloud. Yesterday, TechCrunch reported: “Tonight brought perhaps the biggest surprise revelation yet: iTunes in the Cloud will support streaming as well as downloading of music.”
  • There is also speculation that this announcement may lead to a possible “cloud iPhone.” Rumors are making the rounds that Apple might unveil a low-cost iPhone 4 (with minimal on-board storage) alongside its new iPhone 5 release. If iTunes has streaming functionality, the low-cost version of the iPhone could rely on the cloud for content.
  • Be sure to check out the iTunes Match videos included in the post.
  • TechCrunch recently added an update: “There’s some debate going on right now about whether or not this is technically streaming. Even Apple is avoiding the term, as Peter Kafka points out. There are two reasons for this — reasons Google follows as well with their service.”

Trend: Will iPads Soon Cost More Than Large Screen TVs?

  • In a price comparison of Apple’s iPad and 42-inch LCD TVs, Bloomberg has included a compelling chart from research firm DisplaySearch that illustrates how the average price of a large screen TV is expected to soon drop below that of the popular tablet.
  • According to DisplaySearch, the average cost of a 42-inch LCD TV in the U.S. is expected to drop to $578 by the end of this year and continue to fall through 2015.
  • Apple’s iPad tablets sell for $499 to $829 in the U.S., with the Wi-Fi only, 32-gigabyte version priced at $599.
  • “The value consumers ascribe to a TV set is lower than most manufacturers’ costs,” says Macquarie Group analyst Jeff Loff. “Even incremental features like 3D, Internet connectivity and enhanced motion processing do not generate enough of a price lift to turn TV sets profitable.”

Sony Xperia Line Baking Gingerbread: Adds Google Talk and Video

  • Sony Ericsson is adding Google Talk and video features this fall to its Xperia smartphone line.
  • The features will be available courtesy of an upgrade to the Android 2.3.4 Gingerbread platform.
  • The phone maker is also adding 3D camera features and increased social networking capabilities such as making Facebook access easier and quicker.
  • According to eWeek, key features include: “The ability to let users turn their Xperia smartphone into a mini PC by connecting mouse, keyboard or game controllers via USB to the Sony Ericsson LiveDock multimedia station, or to a TV via HDMI; Swipe text input (a competing technology to Swype on Android handsets); and screen capture from anywhere in the phone, a valuable tool for Web publishers.”
  • Expect the Xperia line to be available by October, possibly before the iPhone 5 fall launch.

Samsung ChatON: Do We Need Another Instant Messaging Service?

  • Samsung is poised to release its own free mobile messaging service.
  • ChatON is designed to simplify mobile communication by connecting users on all major smartphones. It will support Bada, Android, BlackBerry, iOS and PCs.
  • “The idea is to enable users to communicate instantly with each other using any mobile phone, along with sharing hand-written notes, images, and video,” reports Digital Trends.
  • “Samsung has vastly simplified mobile communication by allowing users to connect to our upcoming feature phones and all major smartphones in the market,”said Samsung’s media solution center chief Ho Soo Lee. “Users around the world can now enjoy easier and richer interactivity with whoever they want, in the format they want — this is mobile communication reinvented and democratized.”
  • ChatOn will have an aggressive launch, initially available in more than 120 countries in 62 languages. Digital Trends reports that it will boast a wide range of social services including interaction with Facebook and support for conversation windows, photos and videos.