MoviePass Hopes New Subscription Plans Will Save Service

MoviePass has had a rough year, and now, it’s aiming for a reboot. Chief executive Mitch Lowe will hand over the reins of day-to-day operations to executive vice president Khalid Itum and focus on long-term strategy. Itum noted that the company has lost consumers’ trust, and that he will lead an effort to “fix” the product as well as empathize with the turmoil its members endured over the past year. Starting in January 2019, MoviePass will introduce three new plans, each of which offers up to 36 movies per year. Continue reading MoviePass Hopes New Subscription Plans Will Save Service

MoviePass Settles on Plan: Three Movies Per Month at $9.95

In the wake of service outages and other problems, MoviePass has cut back the number of films that its subscribers can see monthly, from one per day to three per month. The company had upped the monthly subscription fee from $9.95 to $14.95, but that only drove customers away, deepening its financial woes. The limit of three movies per month is in lieu of the price hike. MoviePass chief executive Mitch Lowe said the new policy will take effect August 15 and will reduce the company’s “cash burn rate” by more than 60 percent. Continue reading MoviePass Settles on Plan: Three Movies Per Month at $9.95

MoviePass Has Service Interruption, Borrows $5M to Survive

MoviePass has experienced what its parent company Helios and Matheson Analytics is calling a “service interruption” after the company could not pay its bills. Chief executive Mitch Lowe apologized to its three million subscribers who could not see movies, and the company borrowed $5 million to stay afloat. Analysts and others have long doubted the company’s long-term viability, suggesting its $10 per month subscription fee cannot cover costs. The recent service outage has amplified those voices. Continue reading MoviePass Has Service Interruption, Borrows $5M to Survive

Helios and Matheson to Buy EFO Films Library, Current Slate

Helios and Matheson Analytics, MoviePass’ parent company, has the exclusive option to acquire the film library and production slate of Emmett Furla Oasis (EFO) Films, which produced “Lone Survivor” and “End of Watch.” The company would use EFO Films’ assets and expertise to debut its own production company, MoviePass Films. EFO founders Randall Emmett and George Furla would be co-chief executives of the new venture. Helios and Matheson chief executive Ted Farnsworth said the deal signals MoviePass’ continued viability. Continue reading Helios and Matheson to Buy EFO Films Library, Current Slate

How Sinemia’s $10/Month Movie Subscription Works in Europe

Istanbul-based Sinemia offers a service similar to MoviePass, but whereas MoviePass subscribers pay $10 per month for up to one movie ticket a day, Sinemia’s members pay the same amount for just two movie tickets per month. MoviePass, however, limits its subscribers to 2D showings and doesn’t include seat selection, while Sinemia offers 3D, 4D, IMAX, and lets its subscribers not only choose seats but purchase up to 30 days in advance. Sinemia also offers a $5 per month option for one 2D ticket per month, or $7 per month for two 2D tickets. Continue reading How Sinemia’s $10/Month Movie Subscription Works in Europe

MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

MoviePass just brought back its unlimited subscription plan launched last August that allows users to see a movie a day for $10 per month. Better yet, chief executive Mitch Lowe declared the company is “absolutely committed” to keeping the plan in place. Two weeks ago, MoviePass limited subscribers to four movies per month. The company has previously experimented with removing subscriber access to some AMC Theatres in major cities and even specific movies, all of which were temporary moves. Continue reading MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

MoviePass Acquires Moviefone, Plans Recommendation Engine

The disruptive movie subscription company MoviePass plans to build a recommendation engine to rival Rotten Tomatoes, which, say its executives, is too general and too critical for its client base. MoviePass subscribers pay a flat monthly fee to see one showing per day in participating theaters. According to MoviePass chief executive Mitch Lowe, subscribers want to be able to review movies on its site and say they would prefer to read reviews by fellow subscribers. MoviePass is also buying Moviefone from its owner, Verizon Communications’ Oath. Continue reading MoviePass Acquires Moviefone, Plans Recommendation Engine

MoviePass Teams With Landmark for E-Ticketing, Other Perks

MoviePass has announced a new partnership with Landmark Theatres, the chain co-owned by Mark Cuban and Todd Wagner that caters to indie and foreign films as well as mainstream titles. MoviePass subscribers will have the option to enjoy exclusive perks such as e-ticketing, seat selection and advance screening reservations for movies exhibited at Landmark’s 255 screens in 53 theaters. “There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theaters,” said Cuban. Continue reading MoviePass Teams With Landmark for E-Ticketing, Other Perks

MoviePass Sells $128M in Tickets for Oscar-Nominated Films

Startup MoviePass, which charges subscribers $10 per month for the option to watch one film per day in a participating theater, said it has passed 2 million subscribers. The company also reported that it was responsible for $128.7 million of the domestic box office for this year’s Oscar nominated films. MoviePass chief executive Mitch Lowe has described the math behind the company’s claim. He also has an explanation for how the company will survive its biggest economic challenge: that it loses money on any customers who sees at least two movies a month. Continue reading MoviePass Sells $128M in Tickets for Oscar-Nominated Films

MoviePass Ventures Plans to Acquire Films With Distributors

During the Sundance Film Festival, theater subscription service MoviePass announced the launch of MoviePass Ventures, part of a new strategy to co-acquire films with distributors. Data firm Helios and Matheson Analytics Inc. (HMNY), now the majority owner of MoviePass, claims its new service is already boosting domestic box office. HMNY plans to invest in movies so that it can share in downstream revenues, including streaming, pay TV, Blu-ray, DVD, EST, PPV, and ancillary and foreign markets. HMNY could also eventually sell subscriber data to Hollywood studios for targeted marketing. Continue reading MoviePass Ventures Plans to Acquire Films With Distributors

MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers

MoviePass is a service that lets subscribers attend up to one 2D movie screening per day in theaters for a monthly charge. Shortly after a price drop to $9.95 per month in August (from a tiered $15-$50 model), the New York-based company announced it had jumped to 400,000 customers. By October, that number increased to 600,000. Last month, MoviePass dropped its monthly fee again for a limited time offer of about $6.95 per month for those willing to pay up front for a year. Now the company announced it “has since reached one million subscribers in less time than Spotify, Hulu, and Netflix.” Continue reading MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers

MoviePass Cuts Subscription to $10/Month, AMC Fights Back

Early Netflix executive Mitch Lowe is now in charge of MoviePass, and he plans to drop its movie ticket subscription price to $9.95, which will let customers go to one showing per day at any theater in the U.S. that accepts debit cards. In return, MoviePass pays theaters the full price of each ticket, with the exception of 3D or IMAX screens. The company just sold a majority stake to Helios and Matheson Analytics, a publicly traded data firm. AMC has stated it wants to block MoviePass subscribers. Continue reading MoviePass Cuts Subscription to $10/Month, AMC Fights Back

New MoviePass CEO Hopes to Get Theater Owners on Board

Mitch Lowe, a Netflix co-founder and former Redbox president, is now chief executive at New York-based MoviePass, a company that pitches a subscription service for moviegoers. The user gets a debit card, which starts at $30 a month, to attend as many movies as she likes, in movie theaters that cover 90 percent of the country. But movie theater owners are reluctant to fully adopt the non-traditional idea. To gain acceptance, Lowe plans to launch the company’s first major marketing campaign, expand its services and raise more money. Continue reading New MoviePass CEO Hopes to Get Theater Owners on Board

Redbox Hopes to Increase Revenue with Video Game Offerings

Redbox announced that it will begin offering video games for the Nintendo Wii, Xbox 360 and PlayStation 3 in 21,000 of its 31,800 self-service kiosk locations around the country starting June 17.

According to the company’s press release, Redbox has been testing video game rentals alongside movie offerings at 5,000 locations since August 2009. “Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America,” said Mitch Lowe, president of Redbox.

Redbox parent company Coinstar Inc. believes the select market testing suggests that the company can potentially “increase revenue by replacing 10% to 15% of the DVD slots in its kiosks with games.” (Each machine holds between 70 and 200 titles.)

Games – ranging from Call of Duty: Black Ops and Mortal Kombat to Super Mario Galaxy and Star Wars III – will cost $2 per night (compared to the $1 rental fee for DVDs and $1.50 for Blu-ray discs). For a complete list of initial game offerings, visit the Redbox Games page.

Related Home Media Magazine article (with interesting financial stats): “Redbox to Increase Video Game Presence” (4/28/11)