Research Indicates Another Drop in Number of Pay-TV Subs

According to new research from Kagan, pay-TV providers in the U.S. lost about 1.9 million subscribers in 2016. Additionally, OTT providers such as Sling TV, DirecTV Now and Sony PlayStation Vue “gained about 900,000 subscribers last year, rising from approximately 600,000 at year-end 2015 to 1.5 million at the end of 2016,” reports Variety. “While the gains on the OTT front would appear to be good news for cable programmers, the problem is that many broadband-targeted TV packages are stripped-down ‘skinny bundles’ that omit many of the channels included in traditional basic cable lineup.” Kagan estimates 94.7 million residential pay-TV subscribers for the close of 2016, down 2 percent from 2015.

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