Ultra HD: Consumer Adoption on the Rise with Lower Prices

New data from analyst IDC finds that shipments of 4K televisions have reached over one million per month and are projected to reach upward of 15.2 million for 2014. Consumer adoption is on the rise as the average selling price has dropped 85 percent worldwide in the last two years, from $7,851 in 2012 to $1,120 in 2014. A new report from BI Intelligence predicts a faster adoption curve than HDTV, with 4K TVs to be found in more than half of North American homes within 10 years.

Business Insider lists some of the key takeaways and trends examined in the report:

  • 4K-capable TVs will be in 10 percent of all North American households by year-end 2018. We forecast that this number will reach 50 percent by the end of 2024, just 10 years from now.
  • Prices for 4K TVs are falling fast, dropping by 85 percent worldwide in just two years. We compare prices across regions (China has the most accessible price points), and examine how falling prices will fuel rapid 4K adoption.
  • The first wave of 4K content will become available on streaming services like Netflix, Amazon Instant, and YouTube. But we also look at how cable and traditional TV broadcasters will adopt the new format, and the obstacles they face.
  • Shipments of 4K-capable TVs will reach 11 million units worldwide by the end of 2016, with China accounting for the largest share of these shipments. We look at why 4K adoption has been so rapid in China.

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