YouTube is poised to be one of Google’s biggest assets with potential for billions of dollars in ad revenue, and the video site now has new leadership tasked with making that a reality. Long-time Google exec Susan Wojcicki, formerly SVP of advertising and commerce and one of the company’s earliest employees, is reported to be the new SVP in charge of YouTube. The video site has more viewers than any other like it, and it will be Wojcicki’s job to compete more with TV for ad dollars. Continue reading YouTube Gets New Leadership in its Quest for Ad Domination

GoPro has become a leader in small, rugged, low-cost video cameras especially useful for extreme sports, documentaries and reality TV. User-generated content recorded on GoPro cameras has exploded on YouTube and other sites. Millions of professional and amateur users have posted videos online, often proudly labeling content with the term “GoPro,” which has become synonymous with action footage. Now GoPro has plans to become a media company. Continue reading GoPro Looks Beyond Action Cam to Establishing Media Brand

Since YouTube simplified its model of ad revenue sharing by letting content producers merely click a button to opt in, it’s seen a sharp increase in the numbers of creators and content — and, subsequently, revenue. A growing number of video producers are earning their livings from the site, though many say YouTube’s substantial cut of the advertising profits makes it less lucrative than what their videos are worth and how much time is spent producing them. Continue reading YouTube Content Creators Question Ad Revenue Sharing Value

Tech entrepreneur and musician will.i.am of The Black Eyed Peas has teamed up with Maker Studios to launch an online video platform featuring original content, behind-the-scenes video and artist collaborations. The videos will appear on the performer’s YouTube channel, as well as other possible platforms. Will.i.am serves as the director of creative innovation for Intel and follows rapper Snoop Dogg in collaborating with Maker Studios. Continue reading Will.i.am to Launch Online Video Platform with Maker Studios

While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One

YouTube is teaming up with DreamWorks Animation to produce its first daily program. The new short program, “YouTube Nation,” will be available on the YouTube Spotlight page. The show will highlight the most exciting content and creators on YouTube. This will give channels and videos an opportunity to grow and build a loyal audience. DreamWorks will be responsible for production of the show, while YouTube will oversee sales and marketing. Continue reading YouTube Nation: DreamWorks Produces Daily Highlight Show

A new streaming service, Beats Music, is hitting the market in a new AT&T subscription model that will bundle it with smartphone data service, and offer it to as many as five users on the same plan. It will also stand alone as an app for smartphones with free and paid versions, available next week. Beats comes at a time when music lovers have the option to stream, download or listen to the radio, and the streaming market in particular is saturated with endless options of services. Continue reading Beats Creates Playlists Based on Your Mood, Location, Friends

The U.S. Court of Appeals for the District of Columbia has struck down segments of the FCC’s Open Internet rules. Ruling on Verizon v. FCC yesterday, the court has determined that the Federal Communications Commission does not have the power to require Internet service providers to treat all traffic equally. And broadband providers are free to charge companies such as Netflix and Google higher fees to deliver content faster, a cost which would likely be passed on to consumers. Continue reading Verizon v. FCC: Federal Appeals Court Rules on Net Neutrality

It began Monday night with a low cost 4K camcorder, new 4K TVs and a 4K streaming partnership with Netflix, all announced during Sony’s press reveal. But CEO Kaz Hirai kept the news coming during his 2014 International CES keynote Tuesday morning, as Sony introduced new cloud-based streaming TV and gaming services. These events clearly helped set the tone for a show that was dominated by every aspect of the 4K pipeline, especially TVs, and somewhat surprisingly, streaming services. Continue reading CES Microcosm: Sony Press Events Focus on End-to-End 4K

Samsung has updated its mobile computing line with two new models, the Galaxy NotePRO and the Galaxy TabPRO. Both are offered with 12.2-inch screens (the TabPRO also comes in 10.1-inch and 8.4-inch configurations) and are touted as the first mobile devices to offer 16:10 screen ratios. Each features sharp WQXGA displays at 2560×1600 resolution (more than 4 million pixels) for full HD viewing. The tablets run Android 4.4 KitKat. Continue reading Samsung Introduces New Jumbo Screen Galaxy Tablets at CES

In addition to the curved displays and 4K tech touted during Samsung’s press briefing on Sunday, the company also introduced its “Multi-Link Screen” feature, in what could potentially be the first step forward in contextual smart TV apps. Through the new feature, Samsung’s 2014 TVs will essentially allow consumers to view a split screen for perusing Web and YouTube content while still watching live TV. This could lead to social apps, for example, automatically providing related info during broadcasts. Continue reading Samsung Multi-Link Screen to Spur Contextual Smart TV Apps?

“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact

Some 73 percent of online adults now use a social networking site, while 42 percent now use multiple social networking sites, according to new figures released by the Pew Internet & American Life Project. In terms of number of users, Facebook remains the dominant platform, but an increasing number of consumers are diversifying onto other services such as Instagram, LinkedIn, Pinterest and Twitter. In addition, Instagram users are nearly as likely as Facebook users to check in daily. Continue reading Social Media Update: 73 Percent of Adults Access Social Networks