TiVo confirmed that it plans to introduce commercials that will play before DVR recordings, including movies and TV shows recorded by customers with a lifetime subscription plan. The introduction of pre-roll video ads will impact the company’s current devices (running TiVo Experience 4 software) within the next 90 days and will become a permanent part of the service. Some publications speculate that the update will eventually affect devices with TiVo Experience 3 as well. TiVo’s Roamio, Bolt and Vox will be the first models eligible for pre-roll ads. Customers will have the ability to skip an ad once it starts playing. Continue reading TiVo Confirms That Ads Will Appear Prior to DVR Recordings

Podcasts have the potential to be intimate, captivating and entertaining. The recent podcasting boom began in 2014 with “Serial,” a true crime drama that changed perceptions of how big podcasting could be. But it wasn’t profitable right away and took millions of downloads over time to get there. The question became: could podcasts similar to “Serial” be replicated on a commercial basis? It seems that they now have the potential. For example, news sources such as The New York Times and Vox are proving that there can be big money in daily news podcasting.

Continue reading Today’s Podcasts Are Finally Proving They Can Turn a Profit

Television networks are in the midst of their annual process of testing new shows to decide which ones they’ll pick up. The typical test audience is made up of 50 people, recruited based on age, sex and race, and a network’s core demographic. The audience members watch the show, judging it via a handheld device that has a knob enabling them to express like and dislike. Not every media outlet embraces the concept of test audiences, and the testing services are modifying their criteria to better reflect today’s viewing behavior. Continue reading Niche Audiences, Binge Watching Impact Testing of TV Pilots

Vox Media, parent company of politics site Vox, sports sites SB Nation, and technology site The Verge, is about to launch Circuit Breaker, a blog about gadgets. Circuit Breaker will publish news and gossip about technology products and primarily live as a Facebook page, not a separate website, says The Verge’s editor Nilay Patel. The idea of a blog devoted to gadgets is a throwback to sites like Engadget and Gizmodo that, in the early 2000s, focused on smartphones and then broadened to become culture sites. Continue reading Vox Media to Launch Circuit Breaker Gadget Site on Facebook

Viacom just inked a multi-year deal with Snapchat to sell advertising for the vanishing-message app. Viacom will get a bigger investment in digital media and the millennial-focused Snapchat — which already carries content from Viacom’s MTV and Comedy Central — will get the chance to draw in bigger advertisers. In addition, Viacom will add the U.S. version of MTV and an international version of Comedy Central on Snapchat’s “Discover” page, where CNN, Vox, Mashable and The Wall Street Journal also have channels. Continue reading Viacom Signs Multiyear Deal with Snapchat to Sell Advertising

With an app from startup Watchup, Apple TV users can now receive free customized newscasts from 160 news partners, including CNN, Fox News Channel, CBS News and Tribune Media, as well as local news covering 80 percent of U.S. markets. Users can select topics of interest and then further refine resulting newscasts by “liking” or “disliking” specific reports. The app supports fourth-generation Apple TV, launched last fall, as well as apps for iOS and Android, Amazon Fire TV, Microsoft Xbox 360 and Nintendo Wii U. Continue reading Watchup for Personalized Newscasts is Now Free on Apple TV

Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

CNN is launching its new digital media brand, Great Big Story, which will focus on positive, newsy video stories, with an initial push on Facebook. In addition to streaming content to its website and apps for iOS and Android devices, Great Big Story will also feed to YouTube, Apple News, Snapchat, and connect to users through smart TVs, specifically on Apple TV, Roku, Amazon and Chromecast. Facebook has become a popular site for several video publishers, among them BuzzFeed and Business Insider. Continue reading CNN Launches Vice-Style Web Video Series ‘Great Big Story’

The video platform skirmishes just heated up with news that Comcast is about to launch its own, dubbed Watchable. The streaming video platform will feature content from a list of major publishers, including NBC Sports, AwesomenessTV, Refinery29 and The Onion as well as two companies it has already invested in, Vox and Buzzfeed. Deals are non-exclusive, allowing publishers to also post on Facebook, one of Comcast’s chief rivals in online video. Comcast is also up against YouTube and Verizon’s as-of-yet unnamed video platform. Continue reading Comcast to Debut Latest Streaming Video Platform, Watchable

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads

Amazon recently announced Dash, a barcode scanner and microphone that makes no-click online shopping possible. Dash is also connected to Amazon’s same-day delivery grocery service, and basically transforms a person’s house into a showroom. A user can easily scan a product to order it, and even speak into the microphone and Dash will put the item in the user’s cart. The mic puts Amazon ahead of Apple’s Siri and Google Now, since Amazon directly profits from its use. Continue reading Amazon Dash Makes No-Click Online Shopping Dangerously Easy