Although image-sharing service Pinterest has been less reliant upon influencer culture than Instagram and other social media platforms, that began to change when it introduced Story Pins and creator profiles. These features were intended to make it easier for high-profile users to build a following and showcase their projects. Now, Pinterest is unveiling a $500,000 Creator Fund to pay a small group of influencers to create content for the platform. With this initiative, it joins TikTok and Snapchat in paying creators. Continue reading Pinterest to Foster Influencer Content with New Creator Fund

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable

Apple will finally roll out its app-tracking transparency initiative to protect user privacy. With new software, users will be asked in a pop-up window whether they want a given app to be able to track their activities. Advertisers, ad-tech companies and app developers are preparing ways to weather the change, which could include tweaked payment models and new advertising strategies. Many experts expect users to reject tracking. Facebook plans to debut its own pop-up window telling users the benefits of tracking. Continue reading Advertisers Strategize as Apple Rolls Out Its Privacy Initiative

University of Toronto’s cybersecurity group The Citizen Lab just released a report with the finding that TikTok’s underlying code does not pose a threat to U.S. national security. Former president Donald Trump and leaders in other countries accused ByteDance’s TikTok of spying for China but The Citizen Lab, which reports on censorship and surveillance by Chinese social media apps, found no evidence of “overtly malicious behavior.” However, they added that there could be undiscovered security issues. Continue reading New Report Finds TikTok Does Not Pose a U.S. Security Risk

YouTube Shorts, intended to rival video-sharing social media platform TikTok, rolled out in beta to a small group of U.S. users, after debuting first in India last fall. Shorts project lead Todd Sherman said the company plans to experiment with advertising and monetization features for creators “later this year.” In beta, Shorts offers the ability to add text to points in the video and sample audio from other Shorts. Similar to TikTok, YouTube Shorts is focused on music. Shorts, however, integrates with the larger YouTube platform. Continue reading YouTube Debuts Would-Be TikTok Rival ‘Shorts’ in U.S. Beta

Beginning April 15, TikTok’s policy on personalized ads is changing. According to notices that TikTok users are seeing on their feeds, personalized ads will be mandatory — and users will no longer have the ability to opt out of such ads based on their actions — although the users will still be able to opt out of ads based on data TikTok gets from its advertising partners. Not included in this policy change are users in the European Union who are protected from personalized ads by the General Data Protection Regulation (GDPR) that requires user consent for such ads. Continue reading New TikTok Personalized Ad Policy Ends Choice to Opt Out

Deepfakes, in which a person in a video is swapped for another person via AI-enabled tools, are on the rise. Deeptrace reported that, between October 2019 and June 2020, the number of deepfakes on the Internet jumped 330 percent, reaching 50,000 at the peak. Deepfakes have been used to place celebrities in embarrassing and inappropriate content, defraud a major energy producer and many other disruptive or criminal uses. Tools to create deepfakes are readily available, and a recent study said deepfakes can reliably fool commercial facial recognition services. Continue reading Study Suggests Deepfakes Fool Top Facial Recognition Tech

Clubhouse, the popular audio chat app, has inspired other social media platforms to follow in its footsteps. In the process, the nascent audio creation space now has its own influencers. In response, 40 audio creators have established the Audio Collective to serve this cohort. The Collective has positioned itself as a one-stop shop for event planning, brand consulting, support and community. The founders also plan to ask Clubhouse for better moderation policies, insights and performance metrics as well as monetization tools. Continue reading Creators Launch Audio Collective to Support New Community

Netflix just added First Laughs to its iPhone app, offering comedy clips from movies, TV shows and its own stand-up comedy specials, with the full-screen vertical video running via an auto-playing feed. The company stated it will debut up to 100 curated clips per day. Fast Laughs also includes social features and lets users add titles to their watch list or start watching a program immediately. The length of each video segment will run from about 15 seconds to up to 45 seconds or longer. The idea of watching content on the go echoes TikTok and the now defunct Quibi. Continue reading Netflix Rolls Out ‘First Laughs’ Comedy Clips for Mobile Users

Since launching in 2006, popular social service Twitter has remained largely unchanged. The company is now planning a wide-ranging series of new products with the goal of attracting new users. They include ephemeral content, an audio chat service, a newsletter platform, moderation tools and, most recently, new options to pay for exclusive content from some users and to launch communities for specific interests. By 2023, the company hopes to double its user base from its 2019 level and its revenue from 2020 levels. Continue reading Twitter Innovates to Lure New Users, Double Revenue by 2023

YouTube in unveiling a suite of new features, including the launch of its YouTube Shorts, which will enable users to create short-form vertical videos similar to those featured on video-sharing platform TikTok. The company will also introduce an option for its pay-TV service YouTube TV that will enable subscribers to watch in 4K, stream programs to an unlimited number of devices and download content for offline viewing. YouTube also plans to expand its new e-commerce feature so viewers can buy products from creators’ channels. Continue reading YouTube to Offer a 4K Option and Shorts That Mimic TikTok

During the Trump administration, video-sharing platform TikTok was scrutinized and charged of spying for China, which resulted in the app losing numerous major advertisers. Since Joe Biden won the presidency, however, TikTok is seeing a strong uptick in corporate sponsors, ad dollars and general interest. Mediahub Worldwide VP and director of social media Erica Patrick said the previous administration’s outcry over national security risks was “more of a stunt” and is not a concern of advertisers. Meanwhile, EU consumer groups are accusing TikTok of violating consumer laws and failing to protect children. Continue reading TikTok Rebounds in the U.S. But EU Groups File Complaints

According to sources, Facebook is developing an audio chat product to compete with Clubhouse, a social networking app that has gained popularity with young people who gather and chat about various topics. Facebook chief executive Mark Zuckerberg, reportedly interested in audio products, has appeared on Clubhouse to chat about augmented reality and virtual reality. Facebook is also known for cloning popular products. Facebook’s audio product is, added the sources, in an early stage of development. Continue reading Facebook Developing a Product to Rival Chat App Clubhouse

Community-based social site Reddit raised $250+ million in a new round of funding, doubling its valuation to $6 billion from the $3 billion it was valued after a February 2019 round. Led by Vy Capital, the latest funding included Andreessen Horowitz, Sequoia Capital and Tencent Holdings, all previous investors. The social media company, launched in 2005, hosts topic-based message boards, including WallStreetBets, the message board that recently encouraged amateur investors to drive up the stock price of companies shorted by Wall Street investors. Continue reading Reddit Receives New Funding and Doubles Valuation to $6B

Short-form video app Clash, which debuted in August, just acquired Byte, another short-form video app released a year ago. Byte creator Dom Hofmann was a co-founder of Vine, the once-popular six-second video app that shut down operations in 2016. Clash CEO and co-founder Brendon McNerney, formerly a star on Vine, explained that it is “more of an IP acquisition where we’re going to be taking over the community.” Byte and Clash will debut “in a few short months” as one product with monetization tools for creators. Continue reading Short-Form Video App Clash Acquires and Merges with Byte