Google just released ARCore, software to enable developers to more easily create augmented reality apps. The company took its first step into augmented reality in 2014, when it introduced Tango, its 3D mapping system. But it had a hard time getting Android phone makers to make the necessary hardware upgrades to foster widespread AR adoption. Google now hopes that, rather than expensive hardware upgrades, developers will be more enticed by its software solution for allowing apps and sites to track physical objects and overlay them with virtual images. Continue reading Google Debuts Software Tools for AR App, Web Developers

Alphabet’s Google began releasing augmented reality tools in 2014, but Apple now plans to put AR software in up to one billion mobile devices by the end of 2017. That is nearly certain to give Apple an advantage, since the company’s ecosystem will easily integrate devices and software. Google, with its Tango AR software system, has put AR in the Lenovo Phab 2 Pro and Asus ZenFone AR smartphones. Apple also just introduced its ARKit, which lets developers build AR apps for iPhones and iPads. Continue reading Google Debuted AR First, But Apple About to Take the Lead

Startup 8i just released Holo, an Android and iOS camera app that records videos with photorealistic 3D holograms. The company also inked a partnership with Sony Pictures to add Spider-Man holograms, to coincide with the studio’s release of “Spider-Man: Homecoming.” Other partnerships for holograms include Verizon’s go90, Hearst and AOL’s RYOT. Hundreds of holograms will be available at or soon after launch, all of them captured in 8i’s Los Angeles studio and all of them available for free, at least initially. Continue reading 8i Releases Holo AR App, Partners with Sony for Spider-Man

This fall, IKEA will roll out an augmented reality application for iPhones and iPads, using Apple’s ARKit platform. The company currently has teams of interior designers, professors and others in the Netherlands, Sweden and the U.S. working on the app, which is timed to go live with Apple’s launch of iOS 11 software. IKEA is not alone in realizing its customers could benefit from an app that allows them to envision how a couch will look in their living room; online furniture company Wayfair has also released an AR app. Continue reading IKEA to Launch an AR App Based on Apple’s ARKit Platform

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Google has now shipped 10 million Cardboard VR sets. That’s double the number Google had shipped from the device’s launch in 2014 to July of last year. Meanwhile, the company is also pushing its next generation of VR devices like the Daydream View headset. The variety of phones and content for the platform are continuing to expand, and current users are already watching an average of 40 minutes per week. Google is working with content partners such as Hulu, Netflix and HBO. Continue reading Google’s Daydream, Cardboard Continue to Gain Momentum

Hologram production studio 8i plans to show off its technology and Holo, its new mobile app, at Recode‘s Code Media conference in California. The company, which gained visibility recently by creating a holographic video of actor Jon Hamm and NBA player D’Angelo Russell, also just received a $27 million series B round led by Time Warner Investments and including Baidu Ventures, Hearst Ventures, Verizon Ventures, German businessman Carsten Maschmeyer and others. That brings total funding up to $41 million. Continue reading 8i Demos Hologram Production, Set to Debut Holo Mobile App

While most consumers may currently think of gaming or video when they hear “augmented reality,” retailers are experimenting with a new batch of AR apps that leverage mixed reality tech. For example, Amazon’s Product Preview lets shoppers visualize different TV sizes and brands in their homes, Lowe’s Vision accepts measurements to map out placement of kitchen appliances, and WayfairView helps consumers place new sofas and cabinets with their existing furniture. Gap plans to launch DressingRoom on Google Play at the end of the month, providing users with the ability to dress virtual mannequins with different clothing options. Continue reading Retailers Push AR Shopping Apps for Tango-Equipped Phones

Jan Koum, CEO and co-founder of WhatsApp, announced on Friday that the popular mobile messaging app now has 800 million monthly active users. Acquired by Facebook in 2014 for $22 billion, WhatsApp has the potential to reach one billion users this year. Since last August, the app has added 100 million active users about every four months. It now has more users than Facebook Messenger and competing apps. For many global users, the app has become an alternative to text messaging, and it recently added a feature for taking calls. Continue reading WhatsApp Continues its Momentum, Now at 800 Million Users

E-commerce giant Alibaba is taking another significant step beyond its core business by investing $50 million in Mountain View-based startup Peel, which makes apps that allow consumers to use their smartphones and tablets to control their TVs. The Android version works with TVs, cable boxes and streaming video boxes, while the iOS version can replace the remote for Dish and DirecTV boxes. Peel’s Android version also comes preloaded on some HTC and Samsung mobile devices. Continue reading Chinese Tech Firm Makes Major Investment in TV Remote App

According to comScore research, Snapchat is now the third most popular social app among the millennial demographic (18-34 year olds). With 32.9 percent penetration on mobile phones, Snapchat trails only Facebook and Instagram. Jumping from 12.1 percent back in November 2013, the app is now more popular with millennials than Twitter, Pinterest, Vine, Google+ or Tumblr. The shift is important considering that this age group is the most active of mobile social networkers. Continue reading Snapchat Now Third Most Popular Social App with Millennials

Google recently announced a new initiative dubbed “Project Tango” that plans to integrate 3D sensor technology in a series of prototype Android smartphones. The venture involves a 5-inch phone built by Google that features sensors for tracking the device’s movement while modeling the surrounding space and landscape. “This could impact future game design, virtual set construction and location scouting,” notes ETC staffer Phil Lelyveld. “It could enable crowd-sourced 3D stitching of location modeling data.” Continue reading Project Tango: Google Aims to Bring 3D Sensor Tech to Phones