YouTube CBO Robert Kyncl Exiting, Mary Ellen Coe Steps Up

After a 12-year run that saw YouTube emerge as the dominant U.S. social video platform, chief business officer Robert Kyncl announced he is stepping aside. YouTube CEO Susan Wojcicki announced that Google president of global customer solutions Mary Ellen Coe will assume the role of CBO, effective October 3, with Kyncl continuing as part of YouTube’s executive team until early 2023 during the transition. Known as YouTube’s Hollywood connection, Kyncl was ultimately unable to transition YouTube into the long-form streaming platform Google once envisioned, but he oversaw its rise to short-form video powerhouse. Continue reading YouTube CBO Robert Kyncl Exiting, Mary Ellen Coe Steps Up

YouTube Shorts Is a Serious Marketing Challenger to TikTok

YouTube Shorts, now two years old, is making a splash with the marketing community, which finds the feed of vertically oriented videos of up to 60 seconds a viable alternative to TikTok content. Creators of YouTube Shorts can add music, hashtags and other features. In June, the company said that of YouTube’s more than 2 billion logged-in viewers watching videos each month, about 1.5 billion of them are also watching YouTube Shorts, a statistic that captured the attention of advertisers and the media by surpassing TikTok’s 1 billion monthly users in five years. Continue reading YouTube Shorts Is a Serious Marketing Challenger to TikTok

Upfronts: YouTube Promotes Talent, Google Advertising Tech

YouTube’s Brandcast presentation at the TV upfronts focused on the platform’s massive consumer reach, popular influencers and technology solutions. In a Tuesday evening presentation at New York’s Imperial Theatre, YouTube CEO Susan Wojcicki messaged that now “YouTube is the mainstream,” a contention supported by Nielsen findings that in October the video streamer reached about 230 million U.S. viewers 18 and older. Leveraging sisterly synergy, the company unveiled a new ad frequency cap that lets marketers use Google Ads to set limits on how often ads will stream to specific IP addresses, which has ramifications for services beyond YouTube. Continue reading Upfronts: YouTube Promotes Talent, Google Advertising Tech

YouTube Exploring Commerce and NFTs, Says CEO Wojcicki

YouTube plans to test new monetization features for creators of its YouTube Shorts videos, which have passed more than 5 trillion views since debuting in September 2020, according to YouTube CEO Susan Wojcicki, who also said the company is exploring adding NFTs to its toolkit for video creators. In addition, YouTube is testing new shopping features tied to its video content. The number of global creator channels making more than $10,000 a year “is up 40 percent year over year,” Wojcicki wrote as part of an annual letter to creators that outlined 2022 priorities focusing on helping creators generate income. Continue reading YouTube Exploring Commerce and NFTs, Says CEO Wojcicki

Facebook Hits Pause on Instagram App for Users 13 & Under

Facing a Congressional hearing on the potential harmful effects of Instagram on teenage girls, Facebook announced it is pausing work on Instagram Kids, intended for children 13 and under. Facebook says it still plans to build a more age-appropriate Instagram but is holding off in the face of what has become a public relations crisis for the company. “This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” explained Instagram head Adam Mosseri. Continue reading Facebook Hits Pause on Instagram App for Users 13 & Under

Facebook Teams with Top Publishers to Offer Music Videos

In a direct challenge to Google’s YouTube, Facebook introduced licensed music videos to its platform earlier this month. The videos are accessible by genre, artist and mood from a new section in Facebook Watch and are also available via Facebook artist pages. The social network is partnering with publishers including Sony Music Group, Universal Music Group, Warner Music Group, BMG, Kobalt, Merlin and others with licensing deals similar to those already established with YouTube. Meanwhile, YouTube Music is expanding its features as Google gets ready to shut down its Play Music app. Continue reading Facebook Teams with Top Publishers to Offer Music Videos

New YouTube Policy Enables Easier Copyright Claim Fixes

YouTube just made it easier for video creators to handle manual claims of copyright infringement. With the updated policy, copyright owners will have to say where in the video their material occurs, making it easier for creators to determine whether the claim is legitimate and then to edit out content if it is. In the past, creators would have to search through their videos to find the offending material, uncertain as to where it was, making it difficult to find and fix or dispute. Continue reading New YouTube Policy Enables Easier Copyright Claim Fixes

YouTube to Roll Out Free Originals, Measurement Analysis

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

YouTube Aims For Trending Videos to Come From Own Site

On the heels of a controversial quarter, YouTube chief executive Susan Wojcicki sent a newsletter to YouTube users and creators announcing that half of all featured videos on the site’s trending tab will come from YouTube itself. This assurance is meant to alleviate worries from some of YouTube’s most popular content creators who have concerns over copyright challenges, advertising policies, and video monetization, particularly related to YouTube’s favoring of more traditional content (movie trailers, TV clips) on its trending tab.

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Facebook to Launch a Dedicated News Tab with Publishers

Facebook wants to team with the news industry to create a tab in its app devoted to publishers’ content. In a conversation with Axel Springer SE chief executive Mathias Döpfner, Facebook chief Mark Zuckerberg explained the plan is in its early stages, and that he doesn’t want to build it without input from publishers. He compared the proposed news tab to the Watch tab that aggregates video from publishers, some of which do so exclusively for the platform. He also suggested that Facebook would pay publishers to ensure high-quality content. Continue reading Facebook to Launch a Dedicated News Tab with Publishers

YouTube Doubles Down Against Article 13, Industry Responds

YouTube’s global head of music Lyor Cohen recently published an op-ed in the U.K.’s Music Business Worldwide redoubling YouTube chief executive Susan Wojcicki’s impassioned blog posts against the EU Copyright Directive’s Article 13. He insisted that, under Article 13, “artists, labels and the entire music industry … will make less money from YouTube, not more” and that “emerging artists will find it harder to be discovered and heard on the global stage.” The music industry has rebutted his arguments. Continue reading YouTube Doubles Down Against Article 13, Industry Responds

YouTube Chief Executive Rails Against EU Copyright Proposal

The European Union has proposed, in a copyright directive, that platforms, not users, be responsible for copyright infringement. For the second time, YouTube chief executive Susan Wojcicki strongly stated in her blog that her company does not have the technical or financial wherewithal to comply with this portion of the copyright directive, known as Article 13. Wojcicki, the only tech chief thus far to voice opposition, noted that more than 400 hours of video are uploaded to YouTube every minute. Continue reading YouTube Chief Executive Rails Against EU Copyright Proposal

YouTube Grows Investment in Creators for Change Program

In light of how bad actors use online platforms to sow dissension and disinformation, many beleaguered tech behemoths have added another tool in its arsenal to fight this problem: so-called counterspeech initiatives. The term is based on Supreme Court Louis Brandeis’ statement that the best remedy for bad speech isn’t silence but more speech. YouTube — in addition to Redirect Method, which sends users searching for terrorism-related keywords to videos offering an alternative view — has its Creators for Change program. Continue reading YouTube Grows Investment in Creators for Change Program

Changes to Facebook News Feed Plan to Curb Misinformation

Under pressure from lawmakers, regulators, and some of its two billion monthly active users to fight misinformation, Facebook is tweaking how information is presented on its News Feed. Users in the U.S. will now be able to easily see a news publisher’s Wikipedia page along with a given story and can see how frequently it’s been shared on the social network. Facebook is under renewed criticism following reports that Cambridge Analytica “improperly accessed data on millions of Facebook users,” reports The Wall Street Journal.

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Google Plans to Maintain Current Spending on YouTube Red

Google plans to maintain its current level of spending on the YouTube Red streaming service for the next two years, unlike Amazon and Netflix, both of which continue to up their investments. After switching its video strategy more than once, YouTube is currently approaching entertainment in three ways: its YouTube Red on-demand streaming service, live video service YouTube TV, and a new music streaming product. YouTube Originals are a “driving force” on YouTube Red, says the company’s chief business officer Robert Kyncl. Continue reading Google Plans to Maintain Current Spending on YouTube Red