Cisco’s 11th annual Visual Network Index predicts that one billion new Internet users will be connected by 2020, driven in large part by the introduction of 10 billion new connected devices. Cisco forecasts that by the end of the decade smartphone traffic will exceed PC traffic — and the demand for video services will serve as the greatest driver, representing nearly 80 percent of data traffic. The report suggests that annual global IP traffic will surpass the zettabyte (1,000 exabytes) milestone this year, and will reach 2.3 zettabytes by 2020. Continue reading Latest Cisco Study Predicts Internet Traffic Will Triple by 2020
According to a Pew Research study, 62 percent of U.S. adults now get their news from social media platforms such as Facebook, Twitter, YouTube and Reddit. Atop the list is Facebook, reaching about 44 percent of the population, while Twitter and YouTube hold second place. The study found that the social media sites with the most growth to their news audiences since 2013 include Facebook, Instagram and LinkedIn. Pew also found that 20-30 percent of users across the top five social platforms still get additional news from local and nightly network television. Continue reading New Study Points to Increase in Social Media as News Source
Internet giants such as Google and Facebook rely on advertising revenue to finance their various endeavors. However, that business model is now being threatened by ad-blocking software. According to a report from PageFair and Priori Data, about 20 percent of smartphone users (nearly 420 million people worldwide) now block ads when browsing online via their mobile devices. The latest figures represent a 90 percent annual increase. While the use of ad-blocking software conserves data and loads websites faster, it “is costing the global advertising industry billions of dollars a year in lost revenue,” reports The New York Times. Continue reading Ad-Blocking Now Costing Advertisers Billions in Lost Revenue
By
Rob ScottNovember 16, 2015
During last week’s CES Unveiled event in New York, the newly named Consumer Technology Association (former Consumer Electronics Association) released its annual holiday purchase pattern study. According to Shawn DuBravac, CTA’s chief economist and senior research director, consumer electronics will have a strong showing this holiday season, but spending is expected to shift from high-end TVs to less expensive audio devices, mobile electronics and emerging technologies. The shift is expected to result in a drag on industry sales growth. Continue reading CTA Predicts Decline in CE Sales Growth This Holiday Season
By
Rob ScottSeptember 21, 2015
TV technology is getting closer to monitoring and analyzing our facial expressions in order to distinguish between boredom and enthusiasm to better understand our viewing tastes. Software from media startup Affectiva could usher in a new frontier in television viewing, one in which our devices watch our reactions and offer content suggestions or enable brands to provide more targeted ads. If consumers are willing to allow their emotional data to be gathered, movie and TV show recommendations from Netflix, for example, could become more relevant. Continue reading Facial Monitoring Software Could Impact Your TV Experience
By
Rob ScottAugust 25, 2015
A recent Check Point Software survey determined that enterprise network vulnerabilities often result from the ease in which company employees can now connect their mobile devices to insecure wireless networks. The study suggests that the threat level increases with larger organizations. For example, companies that use 2,000 or more devices experience a 50 percent chance that at least six devices have become infected with malware (something to consider since 82 percent of companies now have a BYOD plan in place). Continue reading Mobile Devices Now the Largest Threat to Enterprise Security
Binge-watching television shows is becoming a less shameful activity, according to a March survey of TiVo users. While 53 percent of respondents in 2013 characterized the activity in a negative light, only 30 percent of recent respondents felt the same. “People who are binge-viewing are feeling better about themselves,” said Jonathan Steuer, chief research officer for TiVo. Interestingly, 92 percent of respondents indicated that they have engaged in binge-viewing at some point, and 32 percent said they often wait to watch an entire season at once. Continue reading Survey: Stigma Associated with TV Binge Viewing is Declining
By
Rob ScottJune 12, 2015
Consumers typically use only a small percentage of available apps each month, but their time spent with these apps is dramatically increasing. According to Nielsen, the time spent engaged with these apps has increased 63 percent over the past two years. In Q4 2012, consumers spent a little more than 23 hours per month with apps, while that figure jumped to 37 hours and 28 minutes in Q4 2014. Meanwhile, the number of apps used has only marginally increased: 23.3 apps per month in 2011, 26.5 apps in 2012 and 26.8 apps in 2013. Continue reading Nielsen: Consumers Spending More Time Engaged with Apps
The Interactive Advertising Bureau conducted a survey across 24 countries regarding smartphone video viewing. According to “Mobile Video Usage: A Global Perspective,” mobile screens are increasingly being used to stream longer-form video. Findings indicate that 36 percent of consumers watch videos daily that are 5 minutes or longer. Full movies and TV shows are also viewed on mobile screens, especially in China. Respondents (including 50 percent in the U.S.) indicate that their video viewing on smartphones has increased year-over-year. Continue reading Study: More Streaming of Long-Form Video on Mobile Screens
Customer satisfaction with cable TV, Internet and phone service providers has fallen to a seven-year low, according to a study from the American Customer Satisfaction Index. When surveyed about satisfaction involving 43 industries, consumer response placed television and Internet companies tied for last place. Recent merger talks have placed TV and Internet providers under particular scrutiny, while disappointing customer service and rising prices have taken on a different dynamic in an era of streaming options such as Netflix, Amazon and Hulu. Continue reading Study: Declining Customer Satisfaction with TV, Internet Service
By
Rob ScottApril 23, 2015
The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV
By
Rob ScottApril 1, 2015
According to research from video optimization company Conviva, about 75 percent of new over-the-top service users stop watching video after just more than four minutes, due primarily to poor streaming quality or too many interruptions. While only 25 percent continue past four minutes, the study shows that some viewers will keep trying. Nearly half will stop the video and try again and 29 percent will try a different platform. A related study notes another trend: OTT services may be steering consumers back to their big screen TVs. Continue reading OTT: New Trends Evolving in Streaming TV and Online Video
By
Meghan CoyleMarch 27, 2015
One ongoing study is testing a potential solution for nausea-inducing VR content, and so far, a virtual reality nose has proven effective. Simulator sickness is believed to be caused by an asynchrony of the body’s movement and the visuals. Researchers suggest that a fixed visual reference, like a nose, can help reduce vertigo and nausea. The study participants who had a virtual nose didn’t even notice the added facial feature and could play more than a minute longer than the control group. Continue reading Study Finds That Virtual Nose May Reduce Simulator Sickness
By
Rob ScottMarch 12, 2015
Nielsen reports that about two in five U.S. households currently subscribe to streaming video services. According to the measurement company’s latest Total Audience Report, about 36 percent of households were Netflix subscribers in November. Netflix indicates it now has 40 million paid subscribers in the U.S. Following Netflix is Amazon Prime at 13 percent and Hulu Plus at 6.5 percent, explains the Nielsen study, which also shows that streaming service subscribers spend significantly more time viewing content. Continue reading Streaming Video Subscribers Spend More Time Watching TV
By
Erick MendozaMarch 9, 2015
In an attempt to improve its understanding of e-sports enthusiasts, Eventbrite conducted a survey of those that used its site to purchase tickets for live multiplayer video game competitions. The company discovered that e-sports fans are generally male, between the ages of 18 and 34, as well as active gamers themselves. E-sports are typically held in large arenas and draw thousands of fans who typically attend as an opportunity to be part of the larger gaming community. Continue reading Eventbrite Study Provides Breakdown of E-Sports Demographics