As Netflix strategizes its rollout of a cheaper, ad-supported subscription tier, industry analysts are citing HBO Max data to predict the plan will be a win for the streaming service. A survey by Insider Intelligence says that 67 percent of HBO Max subscribers are opting for the $14.99 per month ad-free streaming tier, while 28 percent have chosen the $9.99 ad-supported tier. Launched in June 2021, the economy tier offers access to the same movie and series content, but is capped at 1080p and without the convenience of downloading for offline viewing. Continue reading HBO Max Ad-Supported Tier Bodes Well for Netflix Ad Plans

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

Next month, Amazon is slated to launch a new Fire TV interface for its Fire TV Stick 4K and Fire TV Cube streaming devices. In 2016, Amazon pioneered the “content-first user experience,” which listed rows of movies and TV shows from various streaming apps on the home TV. This idea was picked up by many others in the industry, including Google, Vizio and LG. But, as the number of streaming services has expanded, this model has become unwieldy and chaotic — and Amazon is about to rein it in via a simplified navigation bar. Continue reading Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube

Roku is apparently planning to expand its VOD offerings by producing its own original content, having placed a LinkedIn ad in January looking for a “lead production attorney … [with] substantial experience in television and film production either at a studio, network, streaming service or entertainment law firm [for its] expanding slate of original content.” The ad also asked for someone with “experience working with Hollywood guilds and unions.” Roku recently purchased original content from the startup Quibi. During the holiday quarter, Roku experienced a 58 percent jump in revenue. Continue reading Roku Purchases Quibi Shows, May Produce Original Content

By the end of 2020, Netflix signed up a record 37 million new subscribers for a total of 203.7 million users, driven by the home-bound people eager for more entertainment during the COVID-19 pandemic. This latest bump in subscriber numbers took place in an increasingly competitive environment with new streaming services, including Disney+, Apple TV+, HBO Max and Comcast’s Peacock. Unlike other TV networks, Netflix has been able to offer more new content during the pandemic, with 500+ new titles in post production or ready to air. Continue reading Netflix Tops 200 Million Subs in 2020, Lifted by the Pandemic

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

Canada would like to levy a portion of online streaming services’ revenue to help fund domestic TV and music production. Netflix, Amazon Prime Video, Disney+ and others would be required to meet Canadian benchmarks, such as more content to serve its French-speaking and indigenous populations. According to Canada’s broadcast regulator, streaming services’ annual revenue is about $5 billion in Canadian dollars or $3.77 billion U.S. Canada seeks “nearly C$1 billion” a year from streaming services. Continue reading Canadian Law Would Impose Levy on All Streaming Services

Subscription video service Netflix is still growing, but the new subscription numbers come largely from the international market. In the U.S., Netflix reported 1.7 million new subs in Q1 2019 out of a total of 9.6 million new customers. The streaming giant’s slowed domestic growth — including predictions for a slower Q2 globally — is likely due to increased competition as well as its recently raised subscription fees. Netflix investors are also concerned that the company cannot maintain what has thus far been rapid growth. Continue reading Netflix Facing New Competition as Domestic Growth Slows

As the Academy of Motion Picture Arts and Sciences mulls over rule changes that would limit the eligibility of content from Netflix and other streaming services, the U.S. Department of Justice weighed in with a warning that doing so could violate competition law and raise antitrust issues. Academy board member Steven Spielberg reportedly has encouraged changes to Oscar eligibility rules, prompting the DOJ’s response. At CinemaCon, movie theater owners are also discussing how Netflix is changing the landscape. Continue reading DOJ Warns Academy New Netflix Rules Could Violate Laws

The audiences for linear TV continue to shrink, but many major media players are eschewing subscription-based revenue for advertising-based video on demand (AVOD) services. That’s because Netflix and other super-aggregators as well as niche players are dominating — and saturating — the SVOD market. According to a Lab42 October 2018 survey, the average U.S. consumer subscribes to two to three streaming services, one of which is “almost always” Netflix. NBCUniversal, Viacom and Hulu are all making plays in the AVOD sector. Continue reading NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

At CES 2019 this week, Synamedia will debut Credentials Sharing Insight, a service enabled by artificial intelligence to discover and halt password sharing, from the casual to the criminal. It’s part of a growing trend among pay TV and streaming video services to curtail the use of shared passwords, especially among friends and family. Synamedia chief product officer Jean-Marc Racine noted that, “the way you secure OTT is evolving.” Parks Associates estimates a loss of as much as $9.9 billion due to password sharing by 2021. Continue reading CES 2019: Synamedia Offers AI Solution to Password Sharing

The EU’s European Commission announced its plans to make Netflix, Amazon and other streaming services operating within the European Union to dedicate at least 30 percent of their catalogs to content produced locally. A final vote approving the new law, described as “a mere formality” by Roberto Viola of the European Commission, is expected in December. The European Union plans to publish a report that details the percentages of European projects that are tied to multiple streaming platforms. Netflix is reportedly already close to the 30 percent quota. Continue reading EU Will Require Streaming Services to Feature Local Content

On May 25, the European Union will activate its General Data Protection Regulation that gives users more control over the data collected and shared about them over the Internet. The law includes real punishment: 4 percent of its global revenue for any company that break the regulation. The impact to the user experience will not be apparent, especially for U.S. visitors there. But a European Union citizen is likely to see fewer ads that follow them around the Internet after an e-commerce purchase. Continue reading The EU’s General Data Protection Regulation Nears Activation

The National Music Publishers’ Association raised music streaming royalties for songwriters and music publishers by more than 40 percent in an attempt to resolve a conflict between them and the streaming services, including those from Amazon, Apple, Google, Pandora and Spotify. The Copyright Royalty Board now requires those services to pay the aggrieved parties 15.1 percent of their revenue, up from a previous 10.5 percent. Songwriters and music publishers will now receive $1 for every $3.82 the recording labels receive. Continue reading Songwriters, Music Publishers Get More in Streaming Royalties

Q4 2017 marked Netflix’s biggest quarter to date; the video service signed 8.3 million new subscribers. That surpasses the 6.3 million new subscribers the company had predicted, and brings the company’s total number of global paid subscribers to 110.6 million. The news boosted Netflix shares 9 percent, and put its market capitalization above $100 billion. The growth also took place during a period in which Netflix has faced more competition, from a wide range of content distributors and producers. Continue reading Netflix Experiences Its Best Quarter for Signing Up New Subs