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Debra KaufmanJune 19, 2020
The Justice Department recommended, in a 25-page report, that lawmakers repeal portions of Section 230 of the Communications Decency Act of 1996, which has given website operators broad immunity for what people post on their services. The proposed repeal would take away that immunity, forcing social media platforms and similar sites to be responsible for the videos, words, images posted by their users, while assuring that their moderation is consistent. The DOJ’s recommendation will have to be enacted by Congress. Continue reading DOJ Favors Withdrawing Section 230’s Immunity for Big Tech
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Debra KaufmanJune 19, 2020
Facebook debuted a feature, first to a small group, to allow U.S. users to opt out of seeing political, electoral and social issue ads in Facebook and Instagram feeds. After months of refusing to take action on these ads, even those with lies, chief executive Mark Zuckerberg admitted that, “everyone wants to see politicians held accountable for what they say — and I know many people want us to moderate and remove more of their content.” Facebook also announced its intent to register 4 million new voters in the next few months.
Continue reading New Facebook Feature Provides Option to Avoid Political Ads
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Debra KaufmanJune 12, 2020
According to reports, young people are now equally splitting their time between popular video-sharing platforms YouTube and TikTok. Since starting to watch TikTok, consumers ages 4-15 have increased their social app use by 100 percent in 2019 and 200 percent this year. Parent company ByteDance is making so much money on TikTok’s advertising and in-app purchases that it may be valued between $150 billion and $180 billion in an IPO. ByteDance just hired former Disney exec Kevin Mayer as TikTok’s new CEO, giving the company an American face. Continue reading TikTok Becomes a Revenue Giant as App Spawns Subgenres
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Debra KaufmanJune 10, 2020
Tech blogger and app researcher Jane Manchun Wong discovered that Twitter is developing a new verification service. The original 2016 service placed a blue-and-white checkmark next to a verified personal account, brand or company. The service was halted in 2017 after it verified an account of Jason Kessler, an organizer of the Unite the Right rally in Charlottesville, Virginia. According to Twitter co-founder and chief executive Jack Dorsey, the company planned to expand the service in 2018 but didn’t have the bandwidth to do so. Continue reading Twitter Is Developing a New, Transparent Verification System
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Debra KaufmanJune 9, 2020
After weeks of demonstrations and unrest in the U.S. and abroad, Facebook chief executive Mark Zuckerberg said that, although the company has policies on handling content related to violence and civil unrest, “there may be additional policies or integrity measures to consider around discussion or threats of state use of force when a country is in this state.” The social giant will also review its policies with regard to countries with violent conflicts and civil unrest. Facebook removed almost 200 accounts linked to white supremacist groups. Continue reading Facebook Examines Content Policies, Removes Hate Groups
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Debra KaufmanJune 8, 2020
An Australian court ruled that newspapers and TV stations that post articles on Facebook will be considered publishers of the comments that Facebook users post, and therefore liable for them. Defendants in the original lawsuit — among them News Corp. and the Sydney Morning Herald — are considering an appeal. These two outlets noted that, “today’s decision means the media cannot share any story via Facebook without fear of being sued for comments which they did not publish and have no control over.” Continue reading Aussie Court Rules Publishers Liable for Facebook Comments
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Debra KaufmanJune 8, 2020
Instagram users have embedded images in their posts, believing that they were protected against copyright claims. Facebook now explains that, “while our terms allow us to grant a sub-license, we do not grant one for our embeds API.” In other words, a user who embeds someone’s Instagram post on her website has to ask the poster in advance for a separate license to the post’s images. Those who don’t could be subject to a lawsuit. Professional photographers will be able to better negotiate with publishers based on these terms. Continue reading Instagram Users Can Be Sued for Embedding Images in Posts
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Debra KaufmanJune 5, 2020
Pinterest, the website and mobile app that describes itself as a “visual discovery engine,” showcased “Today,” a tab on the user’s Pinterest home page that features topics and ideas curated by Pinterest staff and trending pins selected by algorithms. “Today” is a response to changing customer behavior during the coronavirus pandemic. The platform’s global monthly active users reached 367+ million, up from about 300 million last September. During the last few months, searches and boards have both leapt up 60 percent compared to last year. Continue reading Pinterest Adds Today Tab for Topics, Shop Tab for Products
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Debra KaufmanJune 3, 2020
YouTube is pitching its pay-TV service to advertisers with the aim of getting them to spend money they ordinarily allocate to traditional and, increasingly, streaming TV platforms. Marketers, however, still think of YouTube as a mobile (and desktop) video platform with a lot of lower-quality user-generated content rather than a TV service such as Hulu. YouTube and YouTube TV garner 100 million U.S. viewers each month, with watch time up 80 percent year-over-year in March. Continue reading YouTube Is Pursuing Upfront Ad Deals for Its Pay-TV Service
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Debra KaufmanJune 2, 2020
Hulu is the first major streaming platform to launch a built-in Watch Party feature that allows its subscribers to watch a show in a group chat room. During COVID-19 shutdowns, watch parties have become increasingly popular, although most are enabled by third-party apps and services rather than built-in social viewing features. The Hulu Watch Party feature is now available to web users who subscribe to the platform’s ad-free plan. Plex also launched a Watch Together feature that works with the user’s own media and the company’s on-demand content. Continue reading Hulu Launches Watch Party Feature to Enable Social Viewing
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Debra KaufmanJune 1, 2020
With the presidential election and the Tokyo Summer Olympics, television networks expected robust advertising in 2020. But MoffettNathanson noted that, with the Olympics postponed and presidential campaigns muted due to the coronavirus pandemic, advertising revenue is expected to drop 12 percent; the WARC research group predicted that will pencil out to a $25.5 billion loss in spending. Although viewership has exploded during the shutdown, research firm Kantar said that companies have cut advertising budgets more than 40 percent. Continue reading TV Ad Budgets Dwindle, Productions Shut Down in Pandemic
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Debra KaufmanMay 29, 2020
To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities
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Debra KaufmanMay 27, 2020
Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Continue reading Creative Artists Agency Signs Its First Virtual Influencer Client
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Debra KaufmanMay 21, 2020
Marc Andreessen and other Silicon Valley venture capitalists are behind Clubhouse, an audio-based social media app that allows them to meet virtually. Still in beta, the invite-only app counts celebrity MC Hammer and activist DeRay Mckesson among its first members. According to sources, Andreessen Horowitz also beat out other venture firms to invest in Clubhouse, agreeing to infuse $10 million and pay $2 million to buy shares from the app’s existing shareholders. With the financing, Clubhouse is now valued at almost $100 million. Continue reading Clubhouse Becoming Elite Silicon Valley Virtual Meeting App
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Debra KaufmanMay 21, 2020
Facebook chief executive Mark Zuckerberg announced updates to Shops, a new version of an existing Facebook feature that lets retailers upload product catalogs to their Facebook page or Instagram profile. Users can access Shops on the retailer’s page or, by clicking on an ad, will land on the retailer’s Facebook-located Shop. Zuckerberg stated that Shops will eventually be available on Messenger and WhatsApp as well. The company relies on several AI systems, including GrokNet, which can “segment, detect and classify images.” Continue reading E-Commerce: Facebook Reveals AI-Powered Shops Feature