In the world of UHD/4K, movies and TV programs can require massive amounts of compute power. Take a recent 50-minute UHD natural history documentary that Sundog Media Toolkit worked on. Chief executive Richard Welsh reports it ran for four hours on over 5,000 processors. The necessity for finding huge amounts of compute power is becoming a challenge for productions, he notes. “We could have run that job in real time if we had split it up more, and that would have taken us up to more than 20,000 processors for one hour.” Continue reading SMPTE 2015: Post Production Is Moving to the Cloud, Slowly

The Society of Motion Picture and Television Engineers opened its annual conference in Hollywood with a day devoted to the technical and artistic challenges of virtual reality and augmented reality, otherwise known as mixed reality. AMD lead architect for VR and advanced rendering Layla Mah gave the keynote address, detailing the technical parameters that will allow VR to become a commercial reality: an untethered device capable of one petaflop (a quadrillion floating point operations per second) among other criteria. Continue reading SMPTE 2015: VR, AR Open Annual TV/Film Engineering Show

At the SMPTE 2015 annual conference, broadcast consultant Jim DeFilippis, Grass Valley camera executive Klaus Weber, and Panasonic researcher Hiroaki Iwasaki, among others, looked at the challenges involved with adding higher frame rates, higher dynamic range and wider color gamut for 4K resolution and beyond. Baylor University professors Corey Carbonara and Michael Korpi attempted to find the perfect amount of frame rates, exposure times, lighting, and refresh rates to arrive at the best image. Continue reading SMPTE 2015: Challenges of Adding HDR, HFR and Color to 4K

At the Industry Luncheon on SMPTE 2015’s second day, Verizon Digital Media Services chief product officer Ted Middleton delivered the keynote address, which was, in part, a paean to the joys of linear TV. The luncheon also honored Wendy Aylsworth, the first woman to be SMPTE president, and showed a trailer for “Moving Images,” a retrospective of the science and engineering behind the industry’s cinema and television, directed by Howard Lukk and sparked by SMPTE’s upcoming 100th anniversary. Continue reading SMPTE 2015: Verizon’s Middleton Says Linear TV Is Not Dead

The Society of Motion Picture and Television Engineers has published a study group report on the high dynamic range imaging ecosystem, now available for download on the SMPTE site. The report provides a detailed summary regarding “the implementation of HDR in professional media workflows and addresses key questions that will arise for industry members as they move forward in taking advantage of HDR technology.” In addition, it provides recommendations for standardization efforts. According to SMPTE, the report reflects the efforts of 170 international experts. Continue reading SMPTE HDR Report Offers Recommendations for Standards

FotoKem VP and principal color scientist Joseph Slomka led a SMPTE webinar yesterday on “Clarifying High Dynamic Range,” detailing his experiences in working with HDR productions. High dynamic range is “gaining traction in both the consumer and professional aspects of motion pictures,” notes SMPTE, but “there are differences of opinion even in its definition and ways to approach it.” Slomka described HDR’s impact on perception of resolution and depth as well as pitfalls in production, post production and display. Continue reading SMPTE Webinar Details the Strengths and Challenges of HDR

At the International Broadcasting Convention (IBC) in Amsterdam, high dynamic range was a focus of conversation: how to define it, standardize it and distribute it. Broadcasters and purveyors of cameras, post production gear and theatrical exhibition all showed off their own versions of HDR. The key to success, say experts, however, is to come up with a single standard, a feat that both the Society of Motion Picture and Television Engineers (SMPTE) and the International Telecommunication Union (ITU) are busily working on. Continue reading Industry Places Spotlight on High Dynamic Range at IBC 2015

Audio technology company DTS will join Dolby and Barco in bringing object-based immersive sound systems to cinemas. The company already offers its DTS:X system for home theaters, but now DTS is delivering its tech to commercial theaters with a lower entry cost than rival systems. According to The Hollywood Reporter, the DTS:X system is lower in cost since theaters can start with just a few additional speakers and a supported server. About 350 DTS:X system installations are scheduled for this summer in Asia. Continue reading DTS:X is a New Immersive Sound System for Movie Theaters

Warner Bros. exec Wendy Aylsworth has been selected by the Inter-Society for the Enhancement of Cinema Presentation to receive the prestigious Ken Mason Award, which recognizes those who have “made outstanding long-term contributions leading to the overall improvement of the motion picture experience.” Aylsworth, SVP of Technology for Warner Bros. Technical Operations, has been instrumental in steering industry standards for Digital Cinema. She will receive the award at an April 21st ceremony during CinemaCon in Las Vegas. Continue reading Wendy Aylsworth of Warner Bros. to Receive Ken Mason Award

During last week’s HPA Tech Retreat, the Hollywood Post Alliance announced that the organization has become The Hollywood Professional Alliance. The new name reflects the organization’s continuing role in helping to “lead the conversation on the impact of the changing face of content creation and media.” According to HPA President Leon Silverman, the mission “will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working.” Continue reading HPA Name Change to Reflect the Dynamic Evolution of Post

During yesterday’s HPA Tech Retreat, I moderated a panel on two emerging production standards: DPP and IMF. Although SMPTE standard IMF (Interoperable Master Format) is familiar to many in the industry as a single, interchangeable master file format that allows for flexible versioning, very few in our industry know about DPP (Digital Production Partnership), a new British standard for B2B file exchange. Our discussion tracked the evolution and potential overlap of the standards, and how they are currently being used in the industry. Continue reading HPA Tech Retreat: Emerging Standards Enable Interoperability

The annual HPA Tech Retreat, presented by the Hollywood Post Alliance, kicked off in Indian Wells on Tuesday. The February 9-13 event will feature more than 45 sessions, 75 roundtables, 100 speakers and 30 new product demos. “The Big Screen” was the week’s first panel. It focused on projection tech, and the promise of HDR, with a look at the potential of Dolby Vision. Panelists included NATO’s John Fithian, Todd Hoddick of Barco, David Keighley of IMAX, and Curt Behlmer of Dolby. Continue reading HPA Tech Retreat: Execs Look at Innovating the Big Screen

Ultra HD displays will deliver on last year’s promise at the 2015 International CES next month. Expect to see 4K/UHD sets with very attractive prices. Set manufacturers Vizio and Acer have already launched 4K displays for $1,000 and under, and other manufacturers are likely to unveil similarly low-cost models. Chinese UHD display manufacturers, that have had a strong presence at recent CES events, will continue their efforts to understand the U.S. consumer and break into the U.S. market at lower price points. Continue reading UHD Displays Expected to Take Center Stage at January’s CES

The Entertainment Merchants Association gathered leading technology, distribution and content partners at its Digital Media Pipeline 2014 conference held at the Skirball Cultural Center in Los Angeles on Wednesday. The program included updates from the EMA’s Digital Supply Chain working groups and presentation of Digi Awards to “Breaking Bad,” Amazon, Content Bridge, and Disney for outstanding achievements in digital entertainment content, retailing, leadership and innovation. Continue reading Digital Media Pipeline: Awards, Perspective and a Look Ahead

Award-winning engineer Yves Faroudja has come out of retirement to explore how new approaches to compression and processing can help with the transition to Ultra HD. Los Altos-based startup Faroudja Enterprises is currently testing a prototype technology to move 4K in real time, while preserving image quality at reduced bit rates with existing compression systems. Faroudja has filed for eight related patents, and the company has plans to either license the tech or introduce it as software. Continue reading Ultra HD: New Processing Tech Improves Video Compression