VR Industry Forum Draft Guidelines Push for Open Ecosystem

Over the weekend, the Virtual Reality Industry Forum (VRIF) released its draft VR and 360 video production and distribution guidelines at IBC 2017 in Amsterdam. The draft document begins with an intro section suggesting best practices for VR/360 production, including experiences with three degrees of freedom (3DOF). It then makes specific recommendations for the technical aspects of visual and audio VR/360 content production, media and presentation profiles, and content security. VRIF aims to release the full guidelines, with an emphasis on an open ecosystem, at CES 2018 in January. Continue reading VR Industry Forum Draft Guidelines Push for Open Ecosystem

Archivists Promote AXF as Standard to End Metadata Issues

At AMIA’s The Reel Thing conference in Hollywood, HBO director of archives and asset management Randal Luckow and Digital Preservation Laboratories president Steve Kochak discussed cataloging unstructured metadata for preservation in distributed databases using the open standard Archive eXchange Format (AXF). Migrating physical elements often leaves out information important for the future, and metadata generated in the course of the project isn’t always documented, leading to problems linking the metadata to digital audio-video.

Continue reading Archivists Promote AXF as Standard to End Metadata Issues

NAB 2017: SMPTE Future of Digital Cinema Looks at Security

At a SMPTE symposium on the Future of Digital Cinema, speakers addressed the “unknown” cyber threats to movie security. SMPTE vice president of education Richard Welsh, cofounder/vice president of Sundog Media Toolkit, identified threats beyond “the kid with a camcorder.” The audience also heard from Emile Monette, a government cybersecurity senior advisor and Ted Harrington of ISE (Independent Security Evaluators). The general consensus is that many companies fail to understand the way hackers work, leaving their content vulnerable. Continue reading NAB 2017: SMPTE Future of Digital Cinema Looks at Security

NAB 2017: Pre-Conference Sessions Examine Virtual Reality

It was clear from the SMPTE Future of Cinema sessions and the Post Production World sessions on VR that the NAB community has moved beyond defining virtual reality to how to address specific challenges and questions. Industry leaders gathered in Las Vegas to discuss the latest in VR production and post production, covering areas such as audio, video, hardware and more. Discussions during the pre-NAB weekend sessions also addressed compelling issues related to augmented reality, artificial intelligence, deep learning — even ethics, PR and marketing. Continue reading NAB 2017: Pre-Conference Sessions Examine Virtual Reality

ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

Netflix Debuts Open Source Tools for IMF and Image Testing

Netflix has long collaborated with rivals, most notably on cloud computing open source projects. Now, it’s released “Meridian,” a 12-minute movie that acts as test footage to allow hardware manufacturers, codec developers and engineers to evaluate imagery. The company is also releasing open source tools to encourage the use of the Interoperable Master Format (IMF), developed as a standard by the Society of Motion Picture and Television Engineers for exchanging master files between studios, distributors and services such as Netflix. Continue reading Netflix Debuts Open Source Tools for IMF and Image Testing

Snell Advanced Media Stresses Interoperable IP Solutions, 4K

Snell Advanced Media (SAM), which is the rebranded combination of Snell and Quantel, outlined solutions for its broadcast/cablecast customers to adopt IP networks, 4K, HDR, software virtualization, monitoring and news/sports solutions, as described by chief executive Tim Thorsteinson. 2016 is looking up, said Thorstseinson at NAB in Las Vegas, adding that, “2015 was the worst year in the market I’ve ever experienced in this industry.” The company is also a founding member of a consortium, AIMS, to standardize the implementation of IP networks. Continue reading Snell Advanced Media Stresses Interoperable IP Solutions, 4K

CTA Research on Displays with Focus on OLED, 4K and HDR

In a CTA Research Summit data-centric presentation at CES, the organization’s senior director of market research Steve Koenig summed up the recent trends in TV displays and predicted future directions. Although the TV display is besieged by competition from smartphones and tablets, interest in purchasing a TV is still strong. A recent CTA poll showed that, in the next 12 months, 33 percent plan to buy a smartphone and 29 percent want a TV, followed by smaller percentages for laptops, tablets and video game consoles. Continue reading CTA Research on Displays with Focus on OLED, 4K and HDR

CES 2016: 4K Displays Tout More Features and Lower Prices

CES 2016 will reflect a year of evolution, not revolution, for TV displays. UHD 4K sets aren’t new at CES, says Paul Gagnon, director of TV research for IHS, but 2016 is “the first breakout year.” What is still on the cutting edge are technologies for improved picture quality and improved dynamic range, with a variety of largely proprietary high dynamic range (HDR) offerings. And lest anyone think that 4K is the end destination, CES 2016 will highlight the 8K offerings of manufacturers doubling down on even higher resolution. Continue reading CES 2016: 4K Displays Tout More Features and Lower Prices

SMPTE 2015: Examining HDR Tech Challenges and Solutions

High dynamic range is lauded for its more vivid colors and life-like imagery. Initially introduced by TV set manufacturers, an increasing number of gear manufacturers have introduced HDR capabilities and SMPTE just released standard specifications. But implementing HDR into production, post production and distribution can also create problems that degrade the image, with artifacts and banding. Several experts talked about the challenges in implementing HDR, and the potential solutions to them. Continue reading SMPTE 2015: Examining HDR Tech Challenges and Solutions

SMPTE 2015: Experts Greenlight IP Technology for Broadcast

Television production facilities began incorporating IP, or Internet Protocol, technology several years ago, and an increasing number of broadcast equipment manufacturers are supporting the video/audio signal transport format. But is IP networking mature and robust enough for broadcasters to consider replacing their now-standard SDI networks with “all IP” versions? Broadcasters and broadcast equipment manufacturers have been busy trying to answer that question, and some of their results were presented at SMPTE 2015. Continue reading SMPTE 2015: Experts Greenlight IP Technology for Broadcast

SMPTE 2015: Preserving and Archiving for the Next 150 Years

In addition to tackling issues related to new technologies — from Ultra HD to high dynamic range and high frame rates — SMPTE also considers how to preserve film and assets of the past. In a wide-ranging morning of sessions, experts considered the factors required to view archival content on HDR projectors or HDR displays; how the Library of Congress maintains the viability of over 7 million audio-visual assets for a mandated 150 years; and how to restore the original, variable frame rates of silent films for digital projection. Continue reading SMPTE 2015: Preserving and Archiving for the Next 150 Years

SMPTE 2015: Hollywood Engineers Examine OTT Deployment

As OTT becomes an increasingly compelling delivery platform, engineers born and bred on over-the-air, cable and satellite technologies are closely examining various schemes for deployment. On SMPTE 2015’s second day, sessions focused on that topic, featuring panelists from Prime Focus Technologies, Comcast and USC Viterbi School of Engineering. The big take-away was that going over-the-top might take some planning but it’s a worthwhile route to take, to engage viewers and provide more data for advertisers. Continue reading SMPTE 2015: Hollywood Engineers Examine OTT Deployment

SMPTE 2015: Delineating Ways to Broadcast Ultra HD 4K TV

The future of high dynamic range (HDR), wide color gamut and high frame rate (HFR) are a focus in the industry, so it was no surprise that several presentations at SMPTE 2015 took a closer look at these topics. One panelist made the point that the human visual system doesn’t see resolution, color gamut and frame rate as separate parameters, therefore we can’t treat them as such. Broadcasters working to playback UHD/4K TV are dealing with issues as their plants evolve from SDI-only to SDI/IP hybrid transport. Continue reading SMPTE 2015: Delineating Ways to Broadcast Ultra HD 4K TV