Digital Media Pipeline: Awards, Perspective and a Look Ahead

The Entertainment Merchants Association gathered leading technology, distribution and content partners at its Digital Media Pipeline 2014 conference held at the Skirball Cultural Center in Los Angeles on Wednesday. The program included updates from the EMA’s Digital Supply Chain working groups and presentation of Digi Awards to “Breaking Bad,” Amazon, Content Bridge, and Disney for outstanding achievements in digital entertainment content, retailing, leadership and innovation.

The one-day event provided perspectives on the global marketplace, premium experiences, the expansion of original content, creative opportunities in digital entertainment marketing and branding, and a look at innovation on the horizon and the next generations of media and technology.

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“We have seen tremendous growth in the digital entertainment sector in the past year, and each of these companies has made a significant contribution to achieving that growth,” declared EMA President and CEO Mark Fisher. “It is appropriate that they are being recognized by the industry for their leadership in the digital entertainment market.”

“Breaking Bad” from Sony Pictures Home Entertainment received the Digital Content “Digi” Award, as the work most uniquely or successfully marketed and sold/rented through Internet-based digital delivery over the past year, or that gave the consumer the best digital experience.

Amazon was awarded the Digital Retailer “Digi” Award. The award recognized outstanding service by a company that sells or rents audiovisual works to the consumer through Internet-based digital delivery (including subscription-based services). Amazon was selected for its devices, ecosystem, and subscription and transactional video-on-demand.

EMA conferred its Industry Leadership Digital Award to Content Bridge, in recognition of its industry initiatives, especially its support for and engagement in EMA trade association activities, and for being the first digital supply chain management software to support EMA, SMPTE IMP, CableLabs, and UltraViolet standards.

The Walt Disney Company earned the Innovation “Digi” Award for its Disney Movies Anywhere service, a cross-platform ecosystem, with support from the largest digital movie service (iTunes), for Disney and Marvel titles. The Innovation “Digi” Award recognizes the company that, through innovation, has most impacted the growth of Internet-based (IP) digital delivery of audiovisual works over the past year.

EMA’s Digital Media Pipeline, which is in its sixth year, brought together more than 250 digital entertainment content owners, service providers, and retailers to focus on business-to-business opportunities in the digital delivery of home entertainment to consumers.