NBCUniversal became the latest media outlet to dip a toe into interactive storytelling, with “Series: Your Story Universe,” a mobile game produced by Universal Games and Digital Platforms with Endless Entertainment. The team picked IPs not easily adapted for mobile games that allow users to interact with stories based on favorite TV shows and movies, including “Vanderpump Rules,” “Saved by the Bell,” “Law & Order,” “The Breakfast Club,” “Bridesmaids,” “Sixteen Candles” and “Xena: Warrior Princess.” Continue reading NBCUniversal Debuts Its ‘Series’ Interactive Storytelling App

Spotify filed a complaint with European regulators accusing Apple of violating antitrust laws by crushing companies that compete with its services, including Apple Music. Apple charges a fee of up to 30 percent on anything sold in its App Store. Spotify reported to the European Commission that Apple’s policies are a “tax” that violate competition laws, and chief executive Daniel Ek complained that Apple gives itself “an unfair advantage at every turn.” It is uncertain if the complaint will lead to a formal EC investigation. Continue reading Spotify Brings Beef Against Apple to European Commission

Facebook is expanding its Watch Party feature globally, to all Pages and all users. The company debuted the feature to all Groups in July 2018; in the following months, users streamed more than 12 million Watch Parties, which allow remote viewers to watch and comment together in real time. According to Facebook, these Watch Parties have resulted in eight times as many comments as the number generated by non-live videos in Groups, which the company regards as a “key metric” that the feature does indeed encourage engagement. Meanwhile, a new app named Playlist is bringing similar social interaction to music. Continue reading Facebook Expands Watch Party, Playlist Makes Music Social

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

According to Apptopia, Epic Games’ free game “Fortnite” can now count 100 million downloads on the Apple iOS platform in 138 days, or less than five months, earning $160 million in iOS in-app purchases. Counting versions for the PC, PlayStation 4, Xbox One and Nintendo Switch, “Fortnite” has posted $1 billion in revenue since its “Battle Royale” version was introduced in September 2017. That compares with “Super Mario Run” (100 million downloads in 68 days) and “Pokémon Go” (100 million iOS downloads in 71 days). Continue reading Popular Game ‘Fortnite’ Racks Up 100 Million iOS Downloads

According to NPD Group, Epic Games’ survival shooter game “Fortnite” and other PlayStation, Xbox and PC multiplayer games are driving sales of headsets to gamers who like to talk to other gamers while they play. NPD, which tracks the $36 billion U.S. videogame industry, added that sales of game accessories and gift cards have now risen to $372 million. This record-breaking sales number is due to the popularity of multiplayer games, said NPD analyst Mat Piscatella, who pointed to “Fortnite,” which has become a smash hit. Continue reading Multiplayer Games Led by ‘Fortnite’ Are Driving Headset Sales

Sensor Tower has found that iPhone users in the U.S. increased in-app purchase spending by 23 percent last year over 2016. Active users spent an average of $58 in 2017 using Apple’s in-app purchase or subscription options. The figures do not reflect e-commerce spending via sites like Amazon or payments for services such as Lyft or Uber. At roughly 62 percent of average spending, mobile gaming leads the charge in this sector. Subscription-based streaming services, and music, dating and lifestyle apps also contributed to the rise in spending. Continue reading iPhone Users Spending More on Games, Streaming Services

Sensor Tower lists Netflix as the top-earning app for 2017 (not counting mobile games). According to TechCrunch: “The service saw gross subscriber revenue of approximately $510 million — a 138 percent increase over last year. That’s about 2.4 times the $215 million users spent in the Netflix app in 2016.” In previous years, the #1 ranking was earned by Spotify and LINE. The annual report ranks apps and publishers available on the Apple App Store and Google Play. Top earners on Google Play included Tinder, Google Drive, LINE, Pandora, and HBO Now. Continue reading Netflix Takes #1 Ranking for Top Non-Game App By Revenue

According to analytics firms App Annie and Sensor Tower, about 2 million consumers have already installed the YouTube TV app, even though it is not yet available in all regions of the U.S. Installs for Google’s new live TV service were evenly split between Android and iOS devices, reports TechCrunch. While download numbers do not necessarily mirror subscription numbers, early consumer interest should draw the attention of competitors, including telcos. YouTube TV is joining a crowded market of companies offering live TV over the Internet. Others include Sling TV, PlayStation Vue, DirecTV Now, Hulu with Live TV, and Comcast’s upcoming Xfinity Instant TV. Continue reading Google’s New YouTube TV App Clocks 2 Million Downloads

As Netflix continues its subscriber growth (it added 5.2 million subscribers the last quarter), the streaming service’s app has also taken the top spot in revenue earnings. Analytics firm Sensor Tower reports a 233 percent revenue growth to $153 million year-over-year for Q2. “That’s up from the $46 million seen at this same time last year, across both top app store platforms, and on the iOS App Store alone,” notes TechCrunch. “This level of growth puts Netflix far ahead of the average revenue growth across both app stores, which is currently at 56 percent.” Continue reading Major Jump in Mobile Revenue for Top-Grossing Netflix App

The growth of Snapchat’s audience, now at about 166 million daily users, appears to be slowing, and analysts and stockholders have taken note. On its May 10 quarterly report, the first since its March IPO, chief executive Evan Spiegel offered up the idea that his company’s AR Lenses present users with a creative tool they can’t find elsewhere, even though the Lenses have now been copied by Facebook. A new report shows that Snap’s trouble drawing in new users got serious at the start of Q2, even as rival Instagram pulls ahead. Continue reading Snap Debuts Sponsored AR Lenses, User Growth Is Slowing

When examining top apps based on revenue (outside of games), streaming services dominated 2016. Sensor Tower lists Spotify as the top earner, generating the most revenue across platforms, including Apple’s App Store and Google Play. Android chat app LINE took the second spot, followed by Netflix, Tinder, Pandora and HBO Now. Hulu ranked No. 7 on the App Store and No. 9 in overall revenue. “The list indicates that the trend toward cord cutting … is still going strong, as is the growth of subscription-based streaming of music,” reports TechCrunch. However, translating app success into profits remains a challenge for some (Pandora is laying off 7 percent of its workforce, despite touting more than 4.3 million subscribers). Continue reading Streaming Services Top Chart of Apps Earning Most Revenue

Marking the biggest week of the year for mobile games, research firm Sensor Tower reports that sales of game apps between Christmas and New Year’s Day jumped 53 percent over the same period last year. “Smartphone and tablet users spent a record $967.6 million on game apps for iOS and Android devices,” notes The Wall Street Journal. “Two factors typically goose spending during the week: mobile devices given as gifts, and people off from work and school who have free time to load up on apps.” Additionally, game developers typically introduce “discounts and special holiday-timed events during the week.” According to Newzoo, mobile is now the largest slice of the $100 billion video game pie. Continue reading Mobile Gamers Spent Nearly $1 Billion Last Week of December

“Pokémon Go” — produced by Pokémon Co., an affiliate of Nintendo, and developed by Google spin-off Niantic — has been downloaded more than 500 million times since its July introduction. Now, Pokémon chief executive Tsunekazu Ishihara says his company plans to create games for Nintendo’s next-generation system, which sources say will combine features of traditional consoles and handheld devices. Ishihara also says the company hopes to bring “Pokémon Go” to China and South Korea. Continue reading Pokémon to Develop Games for Nintendo’s Next-Gen System

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years