Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

Snapchat has reportedly set an asking price of $750,000 per day to advertise on its messaging app, a figure some say is too high for a young app. Companies such as Samsung, McDonalds, Universal Pictures and Macy’s were among the early sponsors who paid for quick videos and photos called “Snaps.” However, the new rate may prove unrealistically high, despite the name recognition of early sponsors. Snapchat says it offers the ability to reach millions of people through its Recent Updates and Our Stories live feed. Continue reading Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

UltraFlix Aims to Become Your Choice for Streaming 4K Content

NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content

Smart Home Push Continues, Despite Slow Consumer Adoption

Numerous tech giants, startups and telecoms have recently introduced new smart home products, hubs, sensors and apps, yet consumer adoption has been comparatively slow, as people take their time getting comfortable with the concept. However, that did not slow manufacturers such as Samsung, LG and Whirlpool from demonstrating new connected appliances at CES. And while major players including Google, Lowe’s, Apple and others continue to push various smart home solutions, progress of the digital home has so far been incremental. Continue reading Smart Home Push Continues, Despite Slow Consumer Adoption

Intel Promotes its RealSense 3D Camera Technology at CES

At CES, a wide range of companies showed or discussed products that are becoming more aware of their surroundings, largely due to improved sensors. This will enable tablets, phones, cars, drones and other devices to interact with people and each other in more sophisticated ways. This could also require significant upgrades to camera tech. While Microsoft’s Kinect sensor for Xbox was built to use gestures for game control, the tech has proven more far-reaching, especially in robotics research. Now Intel is aiming to take the next step with 3D sensors. Continue reading Intel Promotes its RealSense 3D Camera Technology at CES

CES Panel Discusses HDR as Hollywood’s New Creative Tool

HDR (High Dynamic Range) — which enables a greater range of luminosity that results in enhanced color and contrast — was a feature demonstrated on numerous TV displays at the 2015 CES in Las Vegas. A panel looking at “HDR: Hollywood’s New Creative Tool” brought together studio execs, technologists and display manufacturers to talk about HDR’s advantages and the obstacles in achieving wide adoption. Panelists discussed the new Ultra HD Alliance, the need for standards, and much more. Continue reading CES Panel Discusses HDR as Hollywood’s New Creative Tool

CEA Exec on the History and Direction of Wearables (Part 1)

The Consumer Electronics Association’s Director of Business Intelligence Jack Cutts is the organization’s lead analyst on smart eyewear, watches, glasses and phones. He released his forecast figures for the category of wearables — here defined as fitness trackers, smartwatches and smart eyewear (plus any device worn in, on or around the eyes). When will wearables go mainstream? This is one of the issues that Cutts’ data revealed, starting with the current market and out to 2018 and beyond. Continue reading CEA Exec on the History and Direction of Wearables (Part 1)

ARKAMYS Demonstrates 360-Degree Audio-Visual Experience

With the rise of new headsets promising unique augmented and virtual reality experiences, many are anxiously awaiting the first killer product, while others are wondering how we will produce the compelling content — movies, games and other experiences — that will make the technology worthwhile to the public. ARKAMYS is a company that specializes in automotive audio, but at CES this year it is demonstrating how its tech can be used to create a 360-degree experience in which the user steps inside another’s perspective. Continue reading ARKAMYS Demonstrates 360-Degree Audio-Visual Experience

Samsung Targets Google and Apple with Plans for Tizen TVs

Samsung Electronics plans to extend its Tizen operating system beyond mobile phones to its new smart TVs beginning next month. At CES, Samsung CEO BK Yoon announced that Tizen TVs would initially launch in the U.S. and Korea, followed by a rollout to additional international markets later in the year. Samsung, which has spent years developing Tizen as an alternative to Google’s Android mobile operating system, is looking to better compete in software and services with OS leaders Google and Apple. Continue reading Samsung Targets Google and Apple with Plans for Tizen TVs

CES Conference Session: Wearables as a Market Opportunity

Emerging trends in new wearables represent the next great market opportunity, say a group of consultants and analysts who cover the field. As part of the Sensors and MEMS Technology Conference at CES, panelists took to the stage to discuss “Wearables: A Very Real Market Opportunity.” Although current penetration of wearables is a mere seven percent, that number is expected to grow dramatically. “In the next five years we’ll have a wearable that the majority of the population will want,” said Jim Feldhan, president of Semico Research. Continue reading CES Conference Session: Wearables as a Market Opportunity

Dish Network Unveils Over-the-Top Sling TV Service at CES

During a press event at CES, Dish Network announced its new subscription streaming service, Sling TV, which is slated to debut in the first quarter of 2015. According to Dish President and CEO Joe Clayton, the $20/per month OTT service will offer 25-30 channels from Disney, ESPN, Scripps Networks Interactive and Turner Broadcasting, in addition to exclusive content from YouTube and Maker Studios. The bundle is targeting millennials who might not otherwise subscribe to a cable or satellite pay TV service. Continue reading Dish Network Unveils Over-the-Top Sling TV Service at CES

YouTube to Support 360-Degree Videos from Giroptic 360cam

Google confirmed that it plans to add native support for 360-degree videos for its YouTube streaming video service “in the coming weeks.” At the 2015 CES, French company Giroptic revealed that its soon-to-be-released $499 360cam — a rugged, lightweight, waterproof camera looking to take on the GoPro — would be the first 360-degree camera that YouTube plans to support. The announcement could also be good news for users of new cameras such as the Bublcam, Kodak SP360, Ricoh Theta, VSN Mobil V.360 and others. Continue reading YouTube to Support 360-Degree Videos from Giroptic 360cam

The Internet of Things: 5G Mobile to Enable Connected Devices

The Internet of Things (IoT) is just a pipedream if the network to connect devices and people cannot handle the traffic. 5G is the fifth generation mobile network that aims to enable the IoT, and at the 2015 CES executives from Cisco, Ericsson and Samsung discussed how the network will be created. Dramatic increases in global mobile traffic are widely anticipated, with an estimated 50 billion connected devices in play by 2020. Cisco predicts an 11-fold increase in global mobile data traffic between 2013 and 2018. Continue reading The Internet of Things: 5G Mobile to Enable Connected Devices

CES Keynotes to Go Well Beyond Typical Hardware and Devices

The showpiece keynote sessions at the 2015 International CES underscore the scope of industry and breadth of innovation gathering in Las Vegas January 5-9. Of this year’s four featured keynote speakers, two represent leading automobile manufacturers, one is the CEO of a leading tech giant, and only Samsung’s Boo-Keun Yon, opening the show on Monday night at the Venetian’s Palazzo Ballroom, represents what would be considered a typical CES keynote highlighting consumer electronics devices. Continue reading CES Keynotes to Go Well Beyond Typical Hardware and Devices

Samsung Plans to Demo Tizen-Powered Smart TVs at 2015 CES

In an effort to expand the company’s software capabilities, Samsung announced that its Tizen operating system would be widely adopted in its smart TVs beginning this year. According to the company, the Tizen operating system will allow Samsung’s Internet-connected TVs to sync with other CE devices, including smartphones, via a Wi-Fi connection that enables content sharing. While availability has yet to be announced, the Tizen-based televisions will be showcased at the 2015 International CES next week. Continue reading Samsung Plans to Demo Tizen-Powered Smart TVs at 2015 CES

Study: Apple Pay Accounts for One Percent of Digital Payments

According to research firm ITG, Apple Pay already accounts for one percent of all digital payments. The mobile payments system, introduced in October, has experienced its greatest usage with Whole Foods, Walgreens and McDonald’s. ITG also explains that consumers using Apple Pay increased their spending and frequency of use, resulting in a sales jump for participating merchants. By comparison, Google Wallet was introduced more than three years ago, and currently holds about four percent of digital payments. Continue reading Study: Apple Pay Accounts for One Percent of Digital Payments