Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Amazon just announced that its annual Prime Day anniversary sale will offer discounts for a full day and a half this time around. Starting July 16 at 3:00 pm ET and running through July 17, Prime Day 2018 will feature special bargains for its Prime members. Traditionally, the event has offered deals on everything from Amazon’s own Kindle, Fire TV and Echo devices to a wide range of televisions, computers, game consoles, home appliances, clothing, jewelry, furnishings, toys, books, and more. In the past, Lightning Deals introduced steep discounts on specific products for a short period of time. Continue reading Amazon Will Extend its Popular Prime Day Sale to 36 Hours

California Passes Tough New Law to Protect Online Privacy

The California State Legislature quickly passed a digital privacy law that gives consumers much more control over their online personal data. Governor Jerry Brown signed the law into effect, narrowly beating a deadline to remove another, tougher initiative headed for the November ballot. Consumers now have the right to know what information tech companies are collecting, and why they’re collecting it, as well as with whom they are sharing it. Consumers can also demand their data be deleted or not sold or shared. Continue reading California Passes Tough New Law to Protect Online Privacy

Supreme Court Lets States Collect Sales Tax From E-Tailers

The Supreme Court ruled in a 5-4 vote that states have the authority to collect sales taxes from online retailers, even if they don’t have a physical presence in the state. In doing so, the justices closed a loophole that helped Internet sales to grow and also overturned 50 years of its own precedents that banned states from collecting sales tax from companies without such physical presence. The decision did not follow typical ideological decisions, with liberal justice Ruth Bader Ginsburg joining conservative justices. Continue reading Supreme Court Lets States Collect Sales Tax From E-Tailers

Google Plans to Invest $550 Million in China Retailer JD.com

As part of its efforts to expand in Asia and compete with Amazon, Google is investing $550 million in Chinese e-commerce platform JD.com. The partnership will include the Google Shopping advertising platform promoting JD.com products, which should help the Beijing-based Jingdong (formerly 360buy) reach beyond China and Southeast Asia markets to the U.S. and Europe. Google has been ramping up investments across Asia. The company recently invested in Indonesian ride-hailing company Go-Jek, and is reportedly considering an investment in Indian e-commerce upstart Flipkart. Continue reading Google Plans to Invest $550 Million in China Retailer JD.com

Smart Speakers Could Become Centers of Retail Ecosystems

Consumers buying smart home and other Internet of Things devices don’t often understand the wider implications of their purchases. The tech companies building these devices are creating ecosystems that could, among other things, determine the future of retail. For example, buying a smart speaker to play music will likely become the consumer’s “access point” for a range of services, including shopping options. Consumers opting into one company’s products may be unknowingly opting out of other companies’ offerings. Continue reading Smart Speakers Could Become Centers of Retail Ecosystems

PayPal to Acquire European Payments Startup iZettle for $2.2B

PayPal plans to make the largest purchase in its history: $2.2 billion for Stockholm-based financial tech startup iZettle. The purchase puts PayPal in thousands of brick-and-mortar retail shops around the world, and sharpens its rivalry with Square, which focuses on small businesses with physical locations. Dubbed the “Square of Europe,” iZettle produces technology and devices that allow almost half a million businesses in a dozen European countries, Brazil and Mexico to accept credit cards. Continue reading PayPal to Acquire European Payments Startup iZettle for $2.2B

Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

The Roadmap for Walmart’s Purchase, Planned IPO of Flipkart

In the next year, Walmart may invest $3 billion in India-based, Amazon rival Flipkart by purchasing new shares at the same price as the purchase transaction, according to a filing with the Securities and Exchange Commission. The all-cash deal is groundbreaking as the world’s largest e-commerce transaction, in which Walmart will buy $2 billion new shares and a stake worth $14 billion from Flipkart investors. Amazon, meanwhile, has invested $2 billion in June 2014 and $3 billion in June 2016 in India. Continue reading The Roadmap for Walmart’s Purchase, Planned IPO of Flipkart

Apple and Goldman Sachs to Launch Apple Pay Credit Card

Apple and Goldman Sachs Group are readying the launch early next year of a joint credit card branded with Apple Pay. This will be Goldman Sachs’ first credit card, and it will also replace Apple’s current rewards-card with Barclays. Apple Pay, which generates revenue with every transaction, has been slow to take off, and Goldman’s move into consumer banking is intended to compensate for a significant dip in securities trading. In 2016, Goldman Sachs also debuted Marcus, retail banking for online savings and personal loans. Continue reading Apple and Goldman Sachs to Launch Apple Pay Credit Card

Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon’s Plan to Lure Retailers to Amazon Pay via Discounts

Sources say Amazon is making a move that threatens PayPal and banks that issue credit cards: passing discounts it gets on credit-card fees to retailers that use its online payment service. In doing so, Amazon is sacrificing short-term profitability to boost the fortunes of its payments system. JPMorgan Chase, Citigroup, Visa, Mastercard and payment processors First Data and Stripe Inc. partake in the $90 billion per year swipe fee industry, about 2 percent of a typical credit card purchase or 24 cents for debit. Continue reading Amazon’s Plan to Lure Retailers to Amazon Pay via Discounts

Walmart in Talks to Buy Into Indian E-Commerce Site Flipkart

Walmart is negotiating to acquire a majority stake in Flipkart, India’s leading e-retailer; sources say the deal could “be announced soon” although “exact terms are not yet final and the talks are fluid.” Flipkart would be valued at $20 billion, according to two of the sources, and Walmart hopes to purchase at least a 60 percent stake in the company. Although buying a majority stake in Flipkart would open up a vast new market for Walmart, which is in heated competition with Amazon, some analysts say the move is risky. Continue reading Walmart in Talks to Buy Into Indian E-Commerce Site Flipkart

Amazon Will Raise the Price of Prime Membership Next Month

Amazon announced that it plans to raise the price of its annual Prime membership from $99 to $119 in the U.S. The move marks the first increase since 2014 when the shipping and entertainment membership program cost $79 per year. New subscribers will pay $119 a year starting May 11, while the new fee will apply to current members beginning with renewals on June 16. Amazon CEO Jeff Bezos recently revealed that Prime has more than 100 million global members. The company surprised investors this week with news that it had more than doubled its quarterly profits to $1.6 billion. Continue reading Amazon Will Raise the Price of Prime Membership Next Month

Amazon Launches In-Car Delivery, Testing Privacy Boundaries

Amazon is rolling out an in-car delivery service that allows its delivery drivers to deposit packages in the trunks of specific vehicles. That’s similar to the feature introduced last year that lets drivers drop off packages inside customers’ homes. Taking another step into its customers’ lives is a risky move in an atmosphere where privacy concerns are paramount. Still, Amazon vice president of delivery technology Peter Larsen says customers “love features like keyless guest access” and that “in-car delivery … gives customers that same peace of mind.” Continue reading Amazon Launches In-Car Delivery, Testing Privacy Boundaries

Adobe Experience Cloud Collects Data for Digital Ad Analysis

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

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