Twitter is expanding its online shopping initiatives with features including “Product Drops,” which allow e-commerce merchants to tease upcoming availabilities. “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support,” Twitter explained. Product Drops connects the two. Participating merchants can add a “Remind Me” button on upcoming product tweets. Users who tap it receive in-app notifications around the drop that connects to a “shop on website” button, while clicking the tweet itself opens a product page with pricing and details. Continue reading Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Continue reading Direct-to-Consumer Marketers Seek Social Media Alternatives

Amazon is combatting inventory shortages with a new invite-based ordering protocol for high-demand products, starting with U.S. fulfillment of the Sony PlayStation 5 game console, followed by Microsoft’s Xbox Series X. The idea is to prevent hoarding by “scalpers” who program bots to buy in quantity then resell the items at significant markup. Participation does not require Prime membership, merely a request for the invitation. Amazon plans to roll the program out to more countries as it strives to ensure a positive shopping experience for individual customers and households. Continue reading Amazon Intros Invite-Based Ordering for High-Demand Items

Apple Store workers in Atlanta, Georgia have paused organizing efforts that could have resulted in the first unionized Apple Store in the U.S. The matter was scheduled to be put to vote this month, but the Communications Workers of America withdrew the request, citing the safety of Cumberland Mall workers amidst a COVID-19 surge and charges of union busting by Apple. At least three other U.S. Apple Stores are holding union drives, according to reports. Workers at a Towson, Maryland location are scheduled to vote June 15, with New York City’s Grand Central Terminal Apple Store also teeing-up, union leaders say. Continue reading Atlanta Apple Store Employees Pause Union Organizing Push

WhatsApp is now offering commercial services to businesses that want the global messaging app, which now has more than a billion users. The WhatsApp Cloud API lets companies build their own WhatsApp dashboard to chat with customers. WhatsApp was purchased by Facebook, now Meta Platforms, in 2014 for a reported $22 billion, and this expansion is the company’s first serious attempt to monetize the platform. Speaking at a “Conversations” live event last week, Meta CEO Mark Zuckerberg said the new WhatsApp Cloud API was for businesses “big and small.” Continue reading Meta Launches WhatsApp Cloud API for Business, Enterprise

Marriott International has teamed with Yahoo to launch what is being called the hospitality industry’s first media platform. The Marriott Media Network aims to help advertisers reach consumers by placing ads on hotel websites with plans to eventually harness the power of TV sets in hotel rooms. Using what is considered “first party data” — interaction derived from consumer interaction with brands (in this case, the hotel chain’s guest data) — the  Marriott Media Network is designed to fill a void left by privacy changes at companies like Apple and Google that will block third-party cookies and ad tracking. Continue reading Marriott Teams with Yahoo on First Hospitality Media Network

Nvidia has begun previewing its latest H100 Tensor Core GPU, promising “an order-of-magnitude performance leap for large-scale AI and HPC” over previous iterations, according to the company. Nvidia founder and CEO Jensen Huang announced the Hopper earlier this year, and IT professionals’ website ServeTheHome recently had a chance to see a H100 SXM5 module demonstrated. Consuming up to 700W in an effort to deliver 60 FP64 Tensor teraflops, the module — which features 80 billion transistors and has 8448/16896 FP64/FP32 cores in addition to 538 Tensor cores — is described as “monstrous” in the best way. Continue reading Nvidia Touts New H100 GPU and Grace CPU Superchip for AI

Electric vehicle maker Rivian, which produced almost $12 billion in profit for Amazon last year, cratered in the January through March period, prompting the retail giant to record a $7.6 billion loss on the investment. Overall, Amazon posted a $3.8 billion quarterly loss, its first in seven years and a contrast to profit of $8.1 billion during the same period in 2021. A 7 percent increase in quarterly revenue marked the tech giant’s most anemic performance in 20 years, as consumers adopted post-pandemic habits and resumed in-store shopping. Continue reading Amazon’s $3.8 Billon Quarterly Loss Is Its First in Seven Years

The stunning victory by an independent union at Amazon’s Staten Island warehouse has organized labor reassessing its strategies for the future. The efforts of what were essentially amateur organizers — current and former facility employees relying on tools like GoFundMe — succeeded where Big Labor has in recent times often failed. Amazon on Friday objected to the results in a filing with the National Labor Relations Board and has until April 22 to provide proof that the Amazon Labor Union (ALU) broke the rules to achieve its win. At that point, the NLRB will hold a hearing to consider Amazon’s claims. Continue reading Amazon NY Workers Spark Reevaluation of Union Organizing

Companies including Amazon, Google and Walmart are quietly beginning drone deliveries across the U.S., according to reports. Everything from Advil to take-out meals are fair game for robot delivery to one’s doorstep, with the various companies experimenting in the space completing between dozens and up to hundreds of deliveries a day. Walmart has begin working with San Francisco startup Zipline on deliveries in Arkansas. Israeli startup Flytrex, specializing in U.S. food delivery, opened a station in Texas following testing in North Carolina. Wing, a unit of Google-owner Alphabet, is delivering in Virginia. Continue reading Amazon, Google Among Companies Testing Drone Deliveries

Google Shopping is introducing new tools to help merchants and brands improve online sales performance. A Shopping Experience Scorecard will provide retailers the opportunity to earn a “Trusted Store” badge. In addition, Google is offering data analytics, including a conversion rate measurement tool, a price comparison feature and shipping and return overview pages. Since revamping its market portal as Google Shopping in 2019, the company has been trying to make it easier for users to “research and buy” using Google Search. Continue reading Google Shopping Adds Analytics Tools, Trusted Store Badge

Voice shopping over smart devices rose to 45.2 million in 2021, a 120 percent increase in three years, reflecting a 30 percent compound annual growth rate according to Voicebot Research, which tracks use of voice-assisted devices. The analytics firm found that 20.5 million U.S. adults had used voice to shop for a product at least once in 2018. That figure rose to 45.2 million in 2021. However, the firm found that general-use smartphone voice assistants — such as those from Apple (Siri), Amazon (Alexa) and Google — declined 2.8 percent among U.S. adults in 2021. Continue reading Study Finds Consumers Embraced Voice Shopping Last Year

Tech startups are booming, with a spike in investment in companies that focus on automation to stream supply chain throughput. According to data from venture capital database PitchBook, investment in tech firms that facilitate supply chain efficiency was for the first nine months of 2021 about $24.3 billion, roughly 60 percent higher than all of 2020. The acceleration is largely due to COVID-19 supply chain shortages. Until recently, despite their underlying importance to stocking the world’s shelves, businesses specializing in supply chain solutions weren’t a hot category for venture capital. Continue reading Shortages Put Investment Spotlight on Supply Chain Startups

Amazon Style, an IRL clothing store, will open in Los Angeles later this year. The 30,000-square-foot retail establishment, located in Glendale’s upscale Americana at Brand open-air mall, will feature high-tech dressing rooms from which shoppers can electronically summon items as Amazon attempts to address the “pressure points” of traditional clothes shopping. Amazon has been experimenting with physical retail since 2015 when it opened a bookstore in Seattle. In 2017 it purchased the Whole Foods grocery chain for $13.7 billion, and has since then experimented with various formats, including “grab-and-go” convenience stores. Continue reading Amazon Style Retail Clothing Store to Launch in Los Angeles

Consumers spent $10.7 billion on Cyber Monday, representing a 1.4 percent decrease compared to last year. The sales drop marks the first time that Adobe Analytics reported a decrease in spending on a major shopping day (the firm has been tracking e-commerce since 2012). Adobe still anticipates record-breaking online shopping activity through the overall holiday season. According to the web analytics firm, U.S. consumers spent $109.8 billion online from November 1 through Cyber Monday, marking an 11.9 percent jump over 2020 for the same period. Continue reading Adobe Analytics Reports a First Time Drop for Cyber Monday