Netflix Rolls Out ‘First Laughs’ Comedy Clips for Mobile Users

Netflix just added First Laughs to its iPhone app, offering comedy clips from movies, TV shows and its own stand-up comedy specials, with the full-screen vertical video running via an auto-playing feed. The company stated it will debut up to 100 curated clips per day. Fast Laughs also includes social features and lets users add titles to their watch list or start watching a program immediately. The length of each video segment will run from about 15 seconds to up to 45 seconds or longer. The idea of watching content on the go echoes TikTok and the now defunct Quibi. Continue reading Netflix Rolls Out ‘First Laughs’ Comedy Clips for Mobile Users

Roku Purchases Quibi Shows, May Produce Original Content

Roku is apparently planning to expand its VOD offerings by producing its own original content, having placed a LinkedIn ad in January looking for a “lead production attorney … [with] substantial experience in television and film production either at a studio, network, streaming service or entertainment law firm [for its] expanding slate of original content.” The ad also asked for someone with “experience working with Hollywood guilds and unions.” Roku recently purchased original content from the startup Quibi. During the holiday quarter, Roku experienced a 58 percent jump in revenue. Continue reading Roku Purchases Quibi Shows, May Produce Original Content

Streaming Platforms Benefited from 2020 COVID Lockdowns

In 2020, many analysts expected a shakeout among the burgeoning number of streaming services. Instead, the COVID-19 pandemic led to record-breaking viewing. U.S. subscription numbers are expected to finish the year 50+ percent higher than a year ago, according to data from Moffett Nathanson and HarrisX, whose chief executive Dritan Nesho said “streaming coexistence and parallel growth” were leitmotifs for the year. Newcomers AT&T’s HBO Max and Disney+ also saw a rise in app downloads when they debuted feature films. Continue reading Streaming Platforms Benefited from 2020 COVID Lockdowns

T-Mobile to Debut Pay TV Service Starting at $10 Per Month

T-Mobile US is aiming to lure cord-cutters with a new TV service that costs as little as $10 per month. Next week, the No. 2 mobile carrier will offer three tiers of service: TVision Vibe, a bundle without sports channels for $10 per month; TVision Live, with local broadcast channels, sports channels and news brands such as CNN; and TVision Channels, a bundle with premium cable options like Showtime and Starz. T-Mobile customers will be able to access the service this Sunday, followed by Sprint customers later in November. Continue reading T-Mobile to Debut Pay TV Service Starting at $10 Per Month

Quibi Shutters Video Platform That Targeted Mobile Viewers

After launching only six months ago, Quibi is shuttering its doors. According to sources, Quibi founder Jeffrey Katzenberg called investors to give them the news. As a startup, Quibi raised $1.75 billion but, since its debut, failed to sign up subscribers, garnered low download numbers and faced a well-funded lawsuit from interactive video company Eko, which claimed credit for its video streaming technology. Quibi also contended with the coronavirus pandemic while promoting a mobile platform. Katzenberg envisioned Quibi as “quick bites” of 5- to 10-minute videos formatted for the mobile screen. Continue reading Quibi Shutters Video Platform That Targeted Mobile Viewers

Quibi Misses Paid Subscriber Goal, Looks at Funding Options

Quibi, the OTT streaming service focused on short-form mobile video founded by Jeffrey Katzenberg and launched in April 2020, is struggling to gain subscribers in a crowded marketplace. According to sources, the company is considering its options, including raising more money, going public via a merger with a special-purpose acquisition company (SPAC) that helps fund deals, or a sale. Sources added that the company has enough cash for several months and is not expected to shut down in the near future. Continue reading Quibi Misses Paid Subscriber Goal, Looks at Funding Options

Video Game Platforms Turn Into Venues for Concerts, Movies

During the COVID-19 pandemic, video game platforms have transformed into virtual entertainment sites. Online game platform Roblox recently hosted a benefit concert featuring Lady Gaga and Paul McCartney, and online game “Fortnite” ran a trailer for director Christopher Nolan’s upcoming feature “Tenet” and Quibi video clips. It also added a socializing space, launching it with a party at which EDM stars deadmau5, Steve Aoki and Dillon Francis performed. Most recently, also on “Fortnite,” DJ Diplo debuted his latest album in a live performance. Continue reading Video Game Platforms Turn Into Venues for Concerts, Movies

Adobe Publishes Workflow Guide for Quibi Content Creators

Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

Streamer Quibi Is the Most Downloaded App on Its First Day

Short-form streaming video service Quibi (“quick-bites”) launched on Monday and, according to App Annie, had 700,000+ iPhone and Android downloads, making it the most downloaded app that day in the nation. App Annie also revealed that Quibi was No. 2 in entertainment apps for the iPhone on Monday from 3:00 am to 2:00 pm (the No. 1 app during that period was TikTok). App Annie director of market insights Amir Ghodrati stated that this was “a strong start for a brand-new app without an established brand or content.” Continue reading Streamer Quibi Is the Most Downloaded App on Its First Day

Spotify Plans to Run Targeted Ads in its Exclusive Podcasts

During CES 2020, Spotify revealed plans to leverage its massive amount of user data in order to introduce targeted advertising in its exclusive podcast content. With its proprietary Streaming Ad Insertion (SAI) tech, Spotify will analyze data based on user location, type of device, gender, age and more to insert advertisements in real time (Spotify already automates dynamic ad insertion for its music streaming). The company could eventually become a major podcast ad network if it ends up placing ads in other networks’ content as well. Continue reading Spotify Plans to Run Targeted Ads in its Exclusive Podcasts

CES: Samsung Engineers Sero TV to Display Vertical Video

During CES in Las Vegas, Samsung introduced its new Sero TV, which is designed to rotate 90 degrees in order to display vertical video content — the portrait mode that is commonly recorded via today’s mobile phones. The format is increasingly popular on social media platforms (such as Snapchat, TikTok, Instagram and YouTube), and will soon become a focus of Quibi, the short-form streaming video service from Jeffrey Katzenberg and Meg Whitman. The 43-inch 4K Sero TV — “designed for the mobile generation” — has the ability to sync with Samsung smartphones and can automatically rotate based on the content being viewed. Continue reading CES: Samsung Engineers Sero TV to Display Vertical Video

CES: Quibi Pitches Streaming Short Video for Small Screens

During CES in Las Vegas last week, Quibi founder Jeffrey Katzenberg and chief executive Meg Whitman revealed more details about their streaming content venture fueled by $1.4 billion in venture capital funding. A portmanteau for “quick bites,” Quibi plans to offer short content — under 10-minutes — for mobile phones. In other words, the enterprise is entering the streaming wars, looking for a sweet spot between the heavy-hitter long-form providers like Netflix and HBO and the free, varied content of YouTube and TikTok. Continue reading CES: Quibi Pitches Streaming Short Video for Small Screens

CES 2020: Quibi and NBCU Envision Future of Entertainment

Quibi founders Meg Whitman and Jeffrey Katzenberg opened the second day of CES unveiling their new mobile specific entertainment — and NBCUniversal chairman of advertising and partnerships Linda Yaccarino underscored the value and role of entertainment in her afternoon keynote. Even as screen sizes get bigger in the living room, the ubiquity of mobile screens drives Katzenberg and Whitman’s pitch to deliver A-list entertainment to audiences everywhere. Diverse, quality content serving audiences wherever they choose is Yaccarino’s mission for NBCU. Continue reading CES 2020: Quibi and NBCU Envision Future of Entertainment

CES 2020: The Next Decade Brings the Intelligence of Things

At Sunday’s opening CES event, CTA’s VP of research Steve Koenig and director of research Lesley Rohrbaugh revealed trends for CES 2020, as we move “into the data age.” “In the previous decade, we could describe the dynamic in hardware, software, apps and even content as IoT, the Internet of Things,” said Koenig. “In the new decade, we’ll be increasingly confronted with a new IoT: the Intelligence of Things. This new IoT bears testimony to the fact that AI is permeating commerce and culture.” Continue reading CES 2020: The Next Decade Brings the Intelligence of Things

CES 2020: How Keynotes Will Impact the 2020 Conversation

Are CES keynote presentations and conference programs a crystal ball to the future? Do they shape the conversation and influence the trends that will ultimately emerge from the annual tech and innovation gathering that begins this Sunday, January 5 in Las Vegas? Or are they a calculated mix of corporate hype and politics supporting the agenda of the Consumer Technology Association (CTA), owner of CES? In our experience at CES, especially the most recent years, the answer tends to be all of the above. The keynote lineup is remarkable this year for what is not on the stage as much as who is. The new decade dawns with an emphasis on ways to apply technology and innovate on the advances predicted for the past 20 years. Continue reading CES 2020: How Keynotes Will Impact the 2020 Conversation

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