Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Studios Cater Blockbuster Advertising to Next-Gen Viewers

Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers

French Firm Shows a Robot Stylus That Demos Screen Apps

Key Infuser is demonstrating a cellphone-sized robot stylus called KiOne that can demo touch displays and the apps behind them. The full system includes a robotic arm, a video display screen, and a base containing the hardware and code to drive the demo. The entire unit is the size of a toaster oven and fits comfortably on a counter top. Retailers can use it to continuously demonstrate new products with touchscreen UIs, freeing up staff time for higher value customer service activities. Companies could use the technology to provide on-demand training of touchscreen-based applications to visual learners. Continue reading French Firm Shows a Robot Stylus That Demos Screen Apps

Netflix Is Testing Promotional Videos That Play During Binges

While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges

T-Mobile Teams With Pandora and Live Nation for Music Perks

T-Mobile announced it is partnering with music streamer Pandora and concert promoter Live Nation Entertainment to offer its customers free music, concert deals, special seating and other perks. As competition ramps up to attract new customers, wireless carriers are looking for new ways to reach those consumers without discounting their regular prices. T-Mobile will offer customers a free year of Pandora Plus ad-free music streaming. Customers can also enjoy “Rockstar Status” with discounted tickets, access to last-minute seats, and reservations at sold out shows through Live Nation. Continue reading T-Mobile Teams With Pandora and Live Nation for Music Perks

Netflix Teams With SiriusXM on New Comedy Radio Channel

Streaming video giant Netflix is making a move into satellite radio by launching a commercial-free comedy channel with satellite-radio broadcaster SiriusXM. The two are partnering on a new radio channel dubbed “Netflix Is a Joke Radio” that will draw content from Netflix’s growing library of comedy programs. Netflix also plans to produce original content. The channel will serve as a promotional tool for Netflix’s stand-up specials and ideally drive some of SiriusXM’s 33 million subscribers to the streaming video service. The channel is expected to launch in January 2019. Continue reading Netflix Teams With SiriusXM on New Comedy Radio Channel

Brand Strategy for Mobile Apps Is Crucial, Tricky to Manage

Brands need an app strategy, say the experts. Shoppers, especially millennials, are increasingly purchasing goods through their smartphones. Forrester Analytics reports that smartphone purchases in 2018 will reach $118 billion, up from $13.4 billion in 2013. But to be successful with an app, the brand needs to ensure that its performance is superior, as users will quickly rid themselves of apps that are slow, push too many notifications, do not offer exclusive sales or promotions or have a confusing layout. Continue reading Brand Strategy for Mobile Apps Is Crucial, Tricky to Manage

Google Plans to Invest $550 Million in China Retailer JD.com

As part of its efforts to expand in Asia and compete with Amazon, Google is investing $550 million in Chinese e-commerce platform JD.com. The partnership will include the Google Shopping advertising platform promoting JD.com products, which should help the Beijing-based Jingdong (formerly 360buy) reach beyond China and Southeast Asia markets to the U.S. and Europe. Google has been ramping up investments across Asia. The company recently invested in Indonesian ride-hailing company Go-Jek, and is reportedly considering an investment in Indian e-commerce upstart Flipkart. Continue reading Google Plans to Invest $550 Million in China Retailer JD.com

MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

MoviePass just brought back its unlimited subscription plan launched last August that allows users to see a movie a day for $10 per month. Better yet, chief executive Mitch Lowe declared the company is “absolutely committed” to keeping the plan in place. Two weeks ago, MoviePass limited subscribers to four movies per month. The company has previously experimented with removing subscriber access to some AMC Theatres in major cities and even specific movies, all of which were temporary moves. Continue reading MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

Facebook Debuts Real-World AR Effects Tied to New Movies

Facebook has confirmed that it is currently testing an augmented reality camera that goes beyond its earlier functions (and limitations) of selfie masks and inserting 3D objects into locations. Beta users can now test the use of real-world location markers that set off augmented reality experiences right where they stand. The closed beta includes promotions tied to the films “A Wrinkle in Time” and “Ready Player One,” and near future plans include adding tracker-based AR to its AR Studio tool that will be open to all developers.

Continue reading Facebook Debuts Real-World AR Effects Tied to New Movies

Twitter Pursues Advertising Revenue With Sponsored Moments

Get ready for more ads to appear on Twitter. The social platform is introducing sponsored Moments, which will bring brand sponsorship to its Moments publisher feature. Sponsored Moments are collections of tweets that are purposely packaged around an event or theme, such as an awards show or sports championship. Brands can run promoted tweets inside the collection and add branding to the cover image. For example, Bank of America recently sponsored a collection of tweets from Bloomberg about the World Economic Forum in Davos, Switzerland. Continue reading Twitter Pursues Advertising Revenue With Sponsored Moments

Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Netflix Showcases Big-Budget Feature Films at Comic-Con

Netflix had a major presence at this year’s Comic-Con in San Diego, including an off-site installation to showcase numerous fan favorites, a screening of Adam Wingard’s upcoming supernatural horror-thriller “Death Note” (based on the popular manga series), a well-received trailer for season 2 of “Stranger Things,” and a collection of panels promoting other upcoming projects, including the David Ayer-helmed big-budget feature “Bright,” starring Will Smith. Making such a splash at the 4-day event is a first for Netflix, as the company continues its expansion into feature film projects with larger budgets. Continue reading Netflix Showcases Big-Budget Feature Films at Comic-Con

‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

According to the latest figures from Apptopia, mobile AR game sensation “Pokémon Go” has reached 752 million downloads and has earned more than $1.2 billion in revenue. The freemium game supports in-app purchases; total revenues for last year topped $950 million. The game “had about 60 million monthly players in June, with 20 percent of them opening the game at least once a day,” reports VentureBeat. “While that’s down from the app’s peak last August, which was at 100 million monthly users, it’s still a huge number.” Apptopia breaks down the game’s players: 57.4 percent are male, 38 percent are millennials (ages 19-34), and 32.5 percent are 18 or younger. Continue reading ‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

Google Blocks Burger King Ad From Activating Google Home

Burger King released a TV ad in which an actor activates the Google Home digital assistant to describe the ingredients in the Whopper sandwich. Prompted by the actor, Google Home searches Wikipedia for the Whopper and lists the makings of the sandwich. Within hours of the ad’s release, however, both The Verge and BuzzFeed discovered that the commercial no longer activated the device. Burger King did not work with Google to create this marketing approach, and Google reacted by stymying it. Continue reading Google Blocks Burger King Ad From Activating Google Home

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