Startup Introduces System to Predict Box Office Performance

Japanese startup Crunchers unveiled a system at Tokyo International Film Festival’s content market that will help forecast how a movie will perform in theaters. The system uses big data to determine the success of a movie based on marketing and promotional efforts, word-of-mouth or the “viral effect,” and the timing of the release, and it will only continue to improve its accuracy as it gets more data. Crunchers’ system launches in Japan in November with the U.S. release expected by early 2015. Continue reading Startup Introduces System to Predict Box Office Performance

Study Shows Prankverts Currently Most-Shared Movie Content

According to a new study, prank-based viral videos have recently become the most-shared forms of movie content. In the study, social video advertising platform Unruly analyzed the most-shared movie promos from September 2013 to September 2014. In that time, the six major movie studios generated 3.4 billion views of promotional content. Through the study, Unruly determined that the studios that went beyond the simple trailer were more successful in promoting movies. Continue reading Study Shows Prankverts Currently Most-Shared Movie Content

Warner Music Group Buys Music Curation Startup Playlists.net

Warner Music Group’s artist and label services company WEA has acquired U.K.-based startup Playlists.net. The startup, which allows users to share, upload, and discover Spotify playlists, will still operate as a standalone company. Because the music charts in the U.K. now take streaming music into account, WEA could use Playlists.net’s platform to promote playlists with their artists or track data that could help predict up-and-coming artists or trends in music. Continue reading Warner Music Group Buys Music Curation Startup Playlists.net

Short-Form Video a Top Priority at Facebook, Says Zuckerberg

According to Facebook, its users have watched an average of more than one billion videos per day on the social network since June, with more than 65 percent of video views occurring on mobile devices. Facebook is planning new YouTube-like features that should appeal to content producers. Starting this week, users will be able to see the number of views a video has received, which could help people discover popular new videos. Facebook is also testing the ability to display related videos once a clip has ended. Continue reading Short-Form Video a Top Priority at Facebook, Says Zuckerberg

Following Facebook’s Lead, Twitter Starts Testing Video Ads

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

Instagram’s Audience Engagement is Triple That of Facebook

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

Celebrities Can Interact with Fans via Facebook Mentions App

Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App

Target Introduces New Ad Campaign Featuring YouTube Stars

Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars

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