Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
“While anyone can download it, you won’t actually be able to use it unless you’re a Facebook-recognized celebrity,” reports The Wall Street Journal. The app “requires a ‘Verified’ account to log in, and is built to help people manage their public figure pages on the social network.”
“It sounds like what Facebook would be without ads, social gaming invites and ploys, BuzzFeed quizzes and the rest of the noise that can clutter up the experience,” suggests TechCrunch.
The company’s Creative Labs initiative is responsible for the creation of the app. As of now, Facebook Mentions is not available outside of the U.S. It is also not available for Android or Windows Phone.
“With Mentions, Facebook is trying to lure celebrities from rival services. Many use Reddit to host live Q&As with fans, and Twitter is their go-to place to share their unfiltered thoughts,” notes WSJ.