During the recent International Broadcasting Convention in Amsterdam, the broadcast community debated the practicality of Ultra HD, challenges involved with achieving it, and whether consumers will care. While industry interest remains mixed, companies such as Sky Deutschland and BSkyB are presently testing 4K broadcast transmissions. Stakeholders in Europe are expected to be early adopters of the format, with one estimate projecting more than 110 million Ultra HD displays to reach homes by 2025. Continue reading IBC 2013: Broadcast Community Debates the Future of 4K TV

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

“The Wizard of Oz,” originally released by MGM in 1939, will make its 3D debut in celebration of the film’s 75th anniversary. Prime Focus World developed a stereo conversion process to convert the classic film into modern 3D, while honoring the original, now part of the classic Warner Bros. library. The process, which took 14 months to complete and involved 1,300 staffers, was especially challenging due to the amount of detail in the original. The 3D version will have a run in IMAX theaters and be made available on Blu-ray next month. Continue reading 3D Conversion: PFW Provides New Depth for ‘The Wizard of Oz’

Facebook has again decided to postpone the unveiling of its video ad program. The 15-second ad slots, reportedly priced from $1 million to roughly $2.4 million, are expected to target specific demographics of the Facebook userbase. Although the program was initially scheduled to launch in the first half of the year, the unveiling was eventually pushed to the summer, and then October. With the most recent delay, the company has not provided a new launch timeframe. Continue reading Facebook Decides to Push Back Launch for Video Ad Program

Sony announced on Wednesday a new 4K video download service called Video Unlimited 4K, along with the unveiling of two new 4K television models. The announcements are part of a larger 4K Ultra HD initiative from Sony. While the service will initially be available only in the U.S., and challenges may result from the limited number of film and TV titles and the large file size of 4K videos, Sony has plans to expand its offerings and sees a strong future in 4K. Continue reading Sony Betting on 4K with Video Download Service and New TVs

Kodak emerged from Chapter 11 bankruptcy this week and has a plan to keep its product in Hollywood, despite a market that favors digital imaging. While more than 75 percent of the world’s cinema screens currently support digital projection, Kodak has commitments to provide film to the major studios for production needs and distribution, deals that run through 2014 or 2015 (depending on the studio). Filmmakers such as J.J. Abrams and Christopher Nolan are using celluloid for their movie projects. Continue reading Kodak Exec Unveils Plans to Keep Film Product in Hollywood

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player

Several notable films, including “Skyfall,” “Oblivion,” “Man of Steel” and “Iron Man 3” have used drone technology to capture spectacular aerial shots. Although there exist certain liability laws that govern how unmanned drones can operate in U.S. airspace, there are advantages for filmmakers. While productions have cranes to capture certain shots, drones have more reach and range. They are also more agile than a helicopter and can capture risky shots that would otherwise be generated by a computer. Continue reading Drones Offer Film Productions Thrilling Aerial Possibilities

Los Angeles-based startup Hive Lighting has developed energy-saving plasma lights intended to make film and television production more energy efficient and environmentally friendly. Although Hollywood has launched initiatives in recent years to make the industry more green, it has been a challenge transitioning to productions that use less energy and minimize pollution. Hive’s plasma solution can potentially lower on set energy usage by 50 percent and power costs by 40 percent. Continue reading Hollywood Going Green with New Energy Saving Plasma Lights

During last week’s VidCon conference for online video, YouTube announced its plans to open another “Creator Space” production studio to offer content producers the opportunity to use professional-grade equipment and facilities. The new 20,000 to 25,000 square foot YouTube Space will be located in the Chelsea Marketplace district of New York City. Similar to those already operating in Los Angeles, London and Tokyo, the free-to-use facility is expected to be up and running by October of next year. Continue reading YouTube Plans Next Creator Space Facility in New York City

Many argue that 3D television has yet to go mainstream in sports due to the need for special glasses, lack of programming, and the overall expense. Now, 4K video cameras are being used to capture high quality video that can processed by software from Replay Technologies called freeD. It will offer more crisp, wider video views than what is currently offered on HD broadcasts. FreeD can also create multiple angle instant replays that surpass current offerings. Continue reading Sports Broadcasters Go Free Dimensional for Enhanced Replays

The Visual Effects Society (VES), the industry’s professional honorary society, released “The State of the Global VFX Industry 2013,” a comprehensive strategic analysis of the business drivers impacting all sectors of the VFX industry working in film production and presentation of solutions to mitigate instability. Initial recommendations focus on improving business and financial management acumen among artists and facilities management through training programs and new standards and practices. Continue reading VES Publishes Analysis: The State of the Global VFX Industry

The art film company Picturehouse, which folded in 2008, will mark its return with the debut of an unusual combination of concert footage and scripted fantasy in “Metallica Through the Never” at next week’s Comic-Con in San Diego. The 3D IMAX film will be a loud re-introduction of the company as it looks to rebuild itself and make more films. Picturehouse is not generally known for music, but neither is Comic-Con. Continue reading Heavy Metal and 3D Movie Join Forces To Rock Comic-Con

The BBC announced it will take a hiatus from developing 3D TV programming based on the public’s “lack of appetite” for the technology. Kim Shillinglaw, the BBC’s head of 3D, says that British television viewers have not taken to the format, despite the fact there are now an estimated 1.5 million UK households with 3D TVs. As a result, the BBC is planning a three-year break from its 3D project once the current two-year pilot comes to an end later this year. Continue reading BBC Places 3D Pilot on Hold, Cites Lack of Public Interest

Earlier this month, we reported that ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. While ESPN’s top tech exec Chuck Pagano is not yet convinced that 4K TV will take off either, the sports broadcaster is setting up a technical framework for Ultra HD to prepare for its eventuality. Continue reading ESPN Chief Technology Exec Cautious About Future of 4K TV