Pinterest Introduces New Features to Make Shopping Easier

In an effort to become more of a personal shopping assistant, Pinterest has introduced product recommendations with its new Product Pin system based on an individual’s tastes. It has also launched a shopping shortcut in the main home feed that provides easy access to a shopping-specific feed and list of shoppable Product Pins by holding down a Home or Style pin to access a shopping tag icon. Pinterest previously rolled out Buyable Pins for direct purchases through the platform in addition to other recommendation features such as Shop the Look and Lens that use machine learning and visual search. Continue reading Pinterest Introduces New Features to Make Shopping Easier

Pinterest Updates its Visual Search, Adds New Zoom Feature

Following last month’s updates making search and Lens functions more easily accessible via the home feed of Pinterest’s app, the popular photo-sharing and discovery platform has now added the ability to zoom inside Pins for a closer look at images and GIFs. The new feature (presently available for iOS and coming soon to Android) is one of the app’s most user-requested features. It is also joined by an updated visual search for finding specific objects. Interestingly, the same image search is available starting this week without a Pinterest account, via the Chrome browser extension. Continue reading Pinterest Updates its Visual Search, Adds New Zoom Feature

Pinterest and Google Compete to Offer the Top Visual Search

Pinterest is highlighting the “Search” and “Lens” features on its mobile apps, emphasizing its move into this arena. Lens, which was introduced to U.S. users this year, is a reverse image search tool that allows users to take a photograph of something and then use smart search to return pins with similar images and related design ideas. Lens is now available to users of the iOS application; Pinterest says it will soon launch the Android version. Google is also upgrading its visual search engine to compete in this space. Continue reading Pinterest and Google Compete to Offer the Top Visual Search

Expanded Pinterest Tagging Feature Enables In-App Shopping

Pinterest has introduced a new feature that makes it easier for users to buy items in the photos pinned on the social platform. “Shop the Look” lets Pinterest users click on items in the photos to buy them or, if the items aren’t for sale, see similar items that can be purchased through the network. Brands or Pinterest employees can tag the items in question. The company previously offered “buyable pins,” which allowed users to make purchases, but only on a single item per pin. With the new feature, a user can buy multiple products in the same pin. Continue reading Expanded Pinterest Tagging Feature Enables In-App Shopping

Pinterest Buys Instapaper, Next Step in Becoming Media Portal

Pinterest is acquiring Instapaper, the app that allows consumers to save content for later viewing. The deal provides San Francisco-based Pinterest with access to vital behavioral data and technology that could help it better target content and ramp up its capabilities to compete with Facebook as a next-generation, insular media portal. Instapaper is expected to remain a standalone app, and Pinterest will invest in its further development. The majority of Instapaper’s team, including CEO Brian Donohue and community manager Rodion Gusev, will relocate from New York to California. Continue reading Pinterest Buys Instapaper, Next Step in Becoming Media Portal

Pinterest Launches Video Ads with Kate Spade, bareMinerals

Pinterest just began selling video advertising, with the first ads from Kate Spade and bareMinerals in the coming weeks. The GIF-like ads will be silent until the user clicks the images, or pins, of the featured products next to the videos, which could allow the user to buy the product within the Pinterest website. By adding video ads, Pinterest joins the ranks of Facebook, Twitter, Snapchat and large publishers similarly seeking the premium revenues of the kind of marketing once reserved for TV. Continue reading Pinterest Launches Video Ads with Kate Spade, bareMinerals

Facebook Three Times as Popular as Twitter with Adult Users

According to the new “Mobile Messaging and Social Media” report from the Pew Research Center, Facebook is now more than three times as popular as Twitter among adults in the U.S. The report notes that 72 percent of adult Internet users are on Facebook, while 31 percent use Pinterest, 28 percent use Facebook-owned Instagram, 25 percent use LinkedIn, and about 23 percent use Twitter. The figures represent slight increases over 2014 for Facebook, Instagram and Pinterest; no change for Twitter from the previous year; and a 3 percent decrease for LinkedIn. Continue reading Facebook Three Times as Popular as Twitter with Adult Users

Pinterest Acquires Kosei to Help Improve Pin Recommendations

Social network Pinterest has purchased a startup that powers a machine-learning recommendation engine. The seven-person company Kosei, which was founded less than a year ago, has developed a graph that understands the relationships between millions of products. Image-driven Pinterest can use this recommendation engine to help detect spam, recommend more relevant pins, and target its advertising. Pinterest just rolled out advertising on its platform earlier this month. Continue reading Pinterest Acquires Kosei to Help Improve Pin Recommendations

Pew Research Study Says U.S. Adults Using More Social Media

According to a new Pew Research study, American adults are increasing their use of traditional social networks, while teens are spending more time with messaging services such as Snapchat. Facebook use has leveled off, but Pew points to increases in the use of Instagram, Pinterest, LinkedIn and Twitter. Pew found that adult Facebook users log in at least once per day, while almost half of Instagram users visit daily, and 36 percent of Twitter users visit daily (a drop from 46 percent in 2013, which Twitter refutes). Continue reading Pew Research Study Says U.S. Adults Using More Social Media

Tumblr Takes Lead as World’s Fastest Growing Social Platform

While Facebook is by far the world’s leading social platform (with 1.35 billion active monthly users), new research from the Global Web Index points to Tumblr as the fastest growing platform. Tumblr’s active user base grew 120 percent over the last six months, while Facebook only experienced a 2 percent bump. And in terms of overall member growth, Pinterest had 57 percent growth, compared to Facebook’s base growth of 6 percent. In mobile apps, Snapchat saw the most growth, up 56 percent this year. Continue reading Tumblr Takes Lead as World’s Fastest Growing Social Platform

Pinterest Touts 30 Billion Pins, Sees Big Hit in Related Pins

Pinterest CEO Ben Silbermann announced during an event in San Francisco last week that users of the social visual discovery tool have created more than 750 million boards and contributed more than 30 billion Pins since Pinterest was founded in 2010. Acording to Silbermann, the number of Pins has grown by nearly 50 percent during the past six months, due in part to the introduction of Related Pins about a year ago. More than 90 percent of current Pins are connected to Related Pins. Continue reading Pinterest Touts 30 Billion Pins, Sees Big Hit in Related Pins

Pinterest CEO Unveils Revenue Growth Plan for the New Year

Since its launch in 2010, Pinterest has quickly transformed from a quirky website into a social media base used by one-fifth of American adults. To continue nurturing this growth, Pinterest CEO Ben Silbermann has announced a new business model that will finally start to generate revenue. Pinterest plans to charge advertisers for promoting their products on the site. An analyst at Wedbush Securities believes this has the potential to earn Pinterest more than $500 million in 2016.  Continue reading Pinterest CEO Unveils Revenue Growth Plan for the New Year