While Facebook is by far the world’s leading social platform (with 1.35 billion active monthly users), new research from the Global Web Index points to Tumblr as the fastest growing platform. Tumblr’s active user base grew 120 percent over the last six months, while Facebook only experienced a 2 percent bump. And in terms of overall member growth, Pinterest had 57 percent growth, compared to Facebook’s base growth of 6 percent. In mobile apps, Snapchat saw the most growth, up 56 percent this year. Continue reading Tumblr Takes Lead as World’s Fastest Growing Social Platform

Pinterest CEO Ben Silbermann announced during an event in San Francisco last week that users of the social visual discovery tool have created more than 750 million boards and contributed more than 30 billion Pins since Pinterest was founded in 2010. Acording to Silbermann, the number of Pins has grown by nearly 50 percent during the past six months, due in part to the introduction of Related Pins about a year ago. More than 90 percent of current Pins are connected to Related Pins. Continue reading Pinterest Touts 30 Billion Pins, Sees Big Hit in Related Pins

Since its launch in 2010, Pinterest has quickly transformed from a quirky website into a social media base used by one-fifth of American adults. To continue nurturing this growth, Pinterest CEO Ben Silbermann has announced a new business model that will finally start to generate revenue. Pinterest plans to charge advertisers for promoting their products on the site. An analyst at Wedbush Securities believes this has the potential to earn Pinterest more than $500 million in 2016.  Continue reading Pinterest CEO Unveils Revenue Growth Plan for the New Year