Experimental Google Feature Allows Direct Content Publishing

In January, Google began testing a new feature allowing media companies, marketers, politicians and others to publish content directly to Google. The content, which can be up to 14,400 characters, contain links and up to 10 images or videos, appears instantly in search results and can be shared via Facebook, Twitter or email. Among those using the feature are Fox News, with political debate content; People.com, with content related to the Oscars; and HBO, which has used it to promote the third season of “Silicon Valley.” Continue reading Experimental Google Feature Allows Direct Content Publishing

Researchers Demo Environmental Modeling Scanner at NAB

Korean grad students are developing an Environmental Modeling Scanner that takes an interesting approach to detailed scanning of complex and crowded environments. Their hardware/software capture volumetric architectural and décor details and, in post-processing, extract people and any other moving or unwanted elements from the model. The approach creates a model by scanning an environment, the result of which can be combined with other capture sessions. They are demonstrating their solution at the NAB Show’s VR Zone in the North Hall of the Las Vegas Convention Center. Continue reading Researchers Demo Environmental Modeling Scanner at NAB

Instagram Debuts New Algorithm, Bumps Video to 60 Seconds

Facebook-owned Instagram is testing a new algorithm, which will choose which posts users see in their feed and in what order. Brands are worried, afraid that means their posts won’t be seen. That’s essentially what happened when Facebook changed its algorithm, and the Pages that businesses and brands built to reach fans for free, slowly but surely disappeared from their followers’ feeds. Instagram also announced that it is rolling out a new cap for videos, bumping the limit from 15 seconds to 60 seconds. Continue reading Instagram Debuts New Algorithm, Bumps Video to 60 Seconds

Instagram to Slowly Introduce New Algorithm-Based Newsfeed

Following in the footsteps of Facebook and Twitter, Instagram is on the verge of changing its newsfeed. But, unlike Facebook, Instagram plans to roll out its changes slowly, as a series of small tests to a single-digit percentage of user groups. The new feed will be algorithm-based and personalized, much like that found at its parent company Facebook. The result would be a shift away from reverse chronology list to the photos/videos Instagram thinks you will most want to see from among those you follow. Continue reading Instagram to Slowly Introduce New Algorithm-Based Newsfeed

At Mobile World Congress, Phone Makers Pitch Virtual Reality

Virtual reality now trumps megapixels in phone manufacturers’ pitches to consumers. Over the years, the biggest phone makers have boasted of bigger screens and better photos. But, at this year’s Mobile World Congress, many manufacturers are highlighting the use of their smartphones as an inexpensive mobile device for VR viewing. That’s particularly the case with new offerings from Samsung and its archrival LG, both of which are offering virtual reality capabilities. Even smaller manufacturers are getting in on the game. Continue reading At Mobile World Congress, Phone Makers Pitch Virtual Reality

Facebook Adds Algorithm, Indexing to Grow Search Capabilities

Facebook has always had its eye on search, but the company is trying again to take on Google and Twitter. Facebook already handles 1.5 billion searches a day on its site, but the vast majority of those searches are for names. In October 2015, Facebook made it possible to search for all public posts, developing an algorithm to rank trillions of posts daily. If its efforts pay off, Facebook will dwarf Twitter’s 320 million users, and provide a more personal, friend-oriented spin on Google’s more generic search. Continue reading Facebook Adds Algorithm, Indexing to Grow Search Capabilities

Viacom Signs Multiyear Deal with Snapchat to Sell Advertising

Viacom just inked a multi-year deal with Snapchat to sell advertising for the vanishing-message app. Viacom will get a bigger investment in digital media and the millennial-focused Snapchat — which already carries content from Viacom’s MTV and Comedy Central — will get the chance to draw in bigger advertisers. In addition, Viacom will add the U.S. version of MTV and an international version of Comedy Central on Snapchat’s “Discover” page, where CNN, Vox, Mashable and The Wall Street Journal also have channels. Continue reading Viacom Signs Multiyear Deal with Snapchat to Sell Advertising

Washington Post Introduces In-House Tool to Optimize Content

Since Amazon founder Jeff Bezos bought The Washington Post from the Graham family for $250 million, he has been experimenting with using technology to improve the customer experience and apply data to make decisions. The media company has now unveiled Bandito, a tool created in-house that enables The Post to maximize readership by automatically optimizing articles on the website. Among the features that can be varied are headlines, images, teaser text and even different article versions. Continue reading Washington Post Introduces In-House Tool to Optimize Content

Smart Nano Drone Packs Big Features into Tiny Flying Machine

The ONAGOfly drone fits in the palm of your hand, but it comes with built-in features that are comparable with bigger and more expensive drones. The $259 flying camera system captures 1080p HD video and has smile-recognition technology and auto-follow technology to help operators capture the perfect shot. As far as safety, the ONAGOfly has obstacle avoidance sensors and can withstand wind speeds of up to 3.3 m/s. The drone is so small that it doesn’t even need to be registered with the FAA. Continue reading Smart Nano Drone Packs Big Features into Tiny Flying Machine

Instagram Expands Spots to 60-Seconds, to Boost Ad Revenue

Instagram has extended its 30-second video ad format to 60-seconds, to capture more advertising dollars. T-Mobile, with a longer version of its Super Bowl ad featuring Drake, and Warner Bros., promoting its film “How To Be Single,” are the first to take advantage of the new advertising policy. By offering longer-form ads, Instagram is enabling advertisers to re-use existing ads rather than produce new ones for its specific requirements. Instagram users, however, can only post a maximum 15-second video. Continue reading Instagram Expands Spots to 60-Seconds, to Boost Ad Revenue

VR/AR Expected to Impact Much More Than Video and Gaming

Most conversation about virtual reality and augmented reality focuses on how it will impact gaming and video entertainment. But a recent report from Goldman Sachs upends that notion, with its prediction that VR and AR will instead open up “an entirely new marketplace of applications” for both the business and consumer sectors. The report states that virtual reality hardware will be an $80 billion industry within 10 years, which is actually a slow adoption when compared to that of smartphones and tablets. Continue reading VR/AR Expected to Impact Much More Than Video and Gaming

3D Touch Technology Could Heighten Interaction with Devices

Sensory technology could soon allow smartphones and other devices to interact with humans through touch. Apple’s 3D Touch on the iPhone 6s is one of the most recent developments to hit the market. It allows the iPhone 6S to detect how hard the user is pressing on the screen and send feedback to the user via vibrations. In the future, sensory technology could have a variety of applications such as adding another dimension to gaming, photos, social media and any kind of user interface. Continue reading 3D Touch Technology Could Heighten Interaction with Devices

People Can’t Get Enough of the Peach Social Network App

It looks like the next big thing in the world of mobile apps could be yet another social network and messaging service. Peach allows users to share statuses, pictures, locations, GIFs and songs. People can also like their friends’ posts and send each other emoji. It sounds very similar to every other social networks available today, but due to Peach’s functionality and short-cut feature for sharing, it has caught the interest of early adopters. The app, which was created by Vine founder Dom Hofmann, is growing so fast that it crashed last week. Continue reading People Can’t Get Enough of the Peach Social Network App

Podcast Experiments with Sharing Related Multimedia Content

Podcasts have some unique challenges in attracting new listeners, since there is no universal method for sharing audio files on social media and distribution has been mainly limited to the Apple Podcasts app. However, podcasts like “Serial” are trying to change that by producing more multimedia content to make it easier to share on a wider variety of social media and spread the word about the show. Other brands, like Google Play and Pandora, are jumping into podcast distribution with new apps and products. Continue reading Podcast Experiments with Sharing Related Multimedia Content

CES 2016: Virtual Reality Headgear, Platforms, Ecosystems

Virtual reality began to dominate headlines last year at CES, and that drumbeat will only grow louder this year. Falling at the beginning of the proclaimed release window for two of the flag bearers of the VR renaissance, Oculus and Sony, and accompanied by a bumper crop of hardware and software suppliers, VR is ready to emerge from the shadows of the early adopters and meet the general consumer. We expect to see innovative products in January from companies such as Google, GoPro, HTC, NextVR, Sixense, Yezz and others. Beyond gaming and 360-degree video, we’ll be watching for new approaches to live streaming sports and music events. Continue reading CES 2016: Virtual Reality Headgear, Platforms, Ecosystems

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